As an eCommerce website, the main goal is to sell products and generate as many sales as possible. Selling a product to other brands or customers can be your main aim. Selling products is not easy, visitors need to understand what your brand stands for and why they should invest in you.
Present your product in a way that either solves a problem or encourages them to try your product. Making this happen can take up a lot of time and effort. Developing the perfect website requires strategizing your web pages, images, and content.
This blog shall provide you with strategies that can transform your product pages in effective ways that excite visitors to make favorable purchase decisions.
Knowing this, let’s move forward to the best practices you can leverage to develop perfect product pages.
10 Best product page practices
Let us dive into details about how we can improve our product page and drive sales.
1.Stunning Hero image
The hero image is the main banner image that appears first and gives out the first impression. This image should be informative, communicative, and innovative at the same time. People should understand what brand you are and should offer them their first taste of your products, and the emotions it comes with. Try choosing a colorful, vibrant image that develops a connection almost instantly.
2.Embed Instagram Feed on your Product Page
Tag your products and embed instagram on website for providing an easy, fast, and seamless purchase experience. Curate well-thought, result-driven, and responsive shoppable galleries by tagging your products, and feature them on your eCommerce website to offer your visitors stunning galleries to keep them hooked to your site.
3.Make the product section perfect
People do not understand the product before touching it. Providing exactly how the product would look or feel, and giving them an in-person experience about the product using videos that tell a story or about the product’s hidden features can be perfect to make them curious. While describing the product, your major focus should be on the benefits instead of simply displaying the features.
Add trust badges to your product pages that show how legitimate you are. Usually, people tend to feature these badges below the CTA buttons. These badges can be related to the payment procedures, security service providers, and your BBB rating.
Word of mouth is one of the most effective ways to market your brand. Well, User-generated content is the same for the digital world. Social proof is the game-changer these days. UGC can help you offer credible, and authentic content that makes a positive impact on your customers.
People usually indulge in reviews to make sure they understand the product thoroughly before purchasing, increasing the website dwell time.
5.Develop a responsive website
Customers do not wait for more than 3 seconds for a page to load. Post this, they get irritated and tend to leave the website, affecting your conversion rate. Their chances of coming back to the website are very low if there is trouble while loading web pages.
Make sure your website is highly responsive, whether it’s a smartphone, tablet, laptop, or desktop. Make your image size smaller without hampering the quality, try cutting down on the number of images you feature on the web page.
6.Have your FAQs researched and ready
FAQs are developed taking the user’s perspective into consideration. They revolve around what mind be the most asked questions of a user and offer simple and short answers. You can enhance your conversion rate while taking some steam off your customer support team.
Sharing FAQs at every stage of the purchase journey, helps your users get a seamless experience while reducing the chances of negative reviews. Doing thorough keyword research before uploading FAQs can help you improve SEO as well.
7.Curate the best customer support team
You need to be available to your customers, and they should know where they can find you. When people cannot touch and feel the product they are planning to buy, the customer support people are their way out to ask even the tiniest questions about the product.
People might have payment-related issues as well, keeping yourself available for a quick conversation can boost trust, and help your customers get an uninterrupted, and frictionless shopping experience.
8.Create urgency and display CTA in the right place
Make it easy for your customers to make a purchase. Add CTA buttons at the right place and help your users to redirect to the particular page. Keep your CTA simple, easy to read, and make it stand out. Ideally, it should be a large button with a background, but you can play around with the design according to your website’s color palette and requirements.
Choose your words carefully, do not make the content aggressive but keep a subtle pinch or urgency as well.
Boost your conversion rate with cross-selling, upselling, and promoting an alternative if they didn’t find the perfect product. Display related products which have similar features for customers to at least look at them before making the final decision.
This section is most useful if your product is out of stock, lighten your customer’s load by bringing up alternatives instead of forcing them to search more.
10.Analyze web page performance
Measure how much time people are spending on particular pages, bounce rates, conversion rate, and other aspects to analyze the performance. Keep a constant pace to strive for better reports. Monitor where these metrics stand when you change something on your product page.
You can sell more with simple strategies if you have been analyzing the web page’s performance.
11.Use Review management software
Take full advantage of review management software like Taggbox that allow you to manage your reviews from third-party sites or Google. These softwares allow you to respond to your customers, take follow-ups, and request users to leave a review, rating, or testimonial.
Some platforms offer you an on-site upload feature that allows your visitors to upload reviews in the form of images, videos, or simple texts directly on the website. Featuring these reviews helps develop authenticity, transparency, and credibility among your customers. Eventually, enhancing conversion rates and hiking sales.
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Final Thoughts
There’s a plethora of strategies and practices that brands can leverage to drive conversion rates. Don’t have enough time you say? Well, choose a few of them, analyze them, and watch your brand grow.
Some practices might not work out for you even though they did for other similar brands, here is where your creativity comes into action. Develop and curate various new and innovative practices that even others can leverage. Boost your sales with these strategies and transform your product pages with ease.
