Aliexpress Private Label

Private Labeling is the best way to build a brand with a small investment. Aliexpress gives you access to a HUGE AUDIENCE.

This huge audience could make you successful in a short time. But most people don’t know how to source products on Aliexpress and its potential. If you are one of them, then we have SOMETHING FOR YOU! 

Our Private label experts have compiled this ULTRA GUIDE after solving many cases. In this ultra guide, You get easy-to-use hacks to start your Aliexpress private label business.

Please keep reading to Discover our Ultra guide on Aliexpress private labels. 

What is Aliexpress’s private label?

In a private label business, you sell products from different manufacturers. You don’t have any manufacturing plant. You only have your brand name and a few products to sell. Aliexpress is an eCommerce business website where you source products online. 

You purchase products from the manufacturer. Pack them in your brand’s packaging. And sell them on Aliexpress. It’s like you own a shop in a city mall where you sell different products. 

People TRUST you on Quality and price. Trust is your brand authority. You expand with different privately labeled products under the same brand. 

Advantages & Disadvantages of Aliexpress Private Labeling

Pros:

• No need for a Manufacturing Facility.

Doing your own manufacturing needs a lot of investment in machines. But in this model, you just have to pay production costs to sell private-label products. You are saving expenses and time. You invest that energy and time in MARKETING AND BRAND AUTHORITY. 

• Established markets.

Private labels have established markets. You don’t follow trends. You get an EXISTING AND LONG-TERM AUDIENCE with long-term growth and revenue.

Cons:

• No control over Quality.

You have to call inspection occasionally for a quality check. Your supplier may send you DAMAGED PRODUCTS. Your customers find this bad and leave bad reviews. 

• Minimum Order Quantity (MOQ).

Many suppliers have a minimum limit for orders. You need to have more investment to order in bulk volumes. More burden on your investment. 

• Customer Perception.

Many customers don’t trust new brands, especially small ones. It ISN’T EASY TO BUILD TRUST at the start. You have to spend more on marketing and better deals at the start. Less profit in starting. 

Best Aliexpress Private Label Products For Dropshipping 2024

Dropshipping business is a popular business model. In this business model, you get FREEDOM OVER PRODUCT SELECTION AND MARKETING. 

Most Dropshipping products follow trends, not established markets. On the other hand, private-label goods have established markets. 

Many manufacturers offer drop-shipping. Here are a few things your dropshipping products must have: 

• Trendy (People are currently using it) 
• Wow factor (Amazing for people)
• Better price for more margin
• Easy to market (Market acceptance) 
• Good delivery options 

After deep research. Here are a few dropshipping products with private-label dropshipping suppliers. 

• Electric rotating ball for Pet    
• UFO silicon-pulling toy            
• 3D Hourglass Deep Sea Sandscape      

These products include a WOW FACTOR AND ARE TRENDY. You check out these products from Aliexpress. Most suppliers on Aliexpress have similar prices. You go with a dropshipping agent for order fulfillment at a low price.

Suggested reading: Top 25 Aliexpress Best Products

Suggested reading: Wholesale Electronics from China

How to private label Your AliExpress Products?

Here is a step to step guide about selling private-label products on AliExpress.

1) Market research. 

Market research requires you to understand the market’s demand. If you sell art pieces or expensive luxury items, then Aliexpress is not your cup of tea. On Ali express, Most products are cheap. Competitors outsource them DIRECTLY FROM FACTORIES or Chinese suppliers. 

Also, it is essential to see which categories have restrictions and need certification. A category like Pet or batteries needs certification or a business license. So do give attention to that too. 

2) Branding

Branding comes After your market research and finalizes your product. Branding distinguishes you from your competitor. It decides how your customers will interact with your brand (Logo + Packaging). 

Do you know why people post videos about unpacking Apple’s products? Because they have great CUSTOMER-CENTRIC PACKAGING. Keep your custom packaging simple and match it with your audience’s emotions. 

(Expert advice: Study your audience and Test with your surroundings. Get feedback and improve )

3) Sourcing

Now comes the most important part, Sourcing. Do you know sourcing accounts for half of your profit? Being good at Sourcing means a better price for you. 

First, start with a pen and paper. List your product’s qualities(Customization, model, type…) and criteria for your ideal supplier. DONE THAT? 

Now comes Alibaba or other wholesale suppliers’ websites. Start searching for your ideal products by your criteria. Your criteria for supplier include: 

• Offer customization: Look for those vendors who OFFER CUSTOMIZATION. It helps to target extra pain points of your customer. 

• Pricing & volumes: Get QUOTATIONS and Negotiate with the pricing. Most wholesalers have different prices for different quantities. Try to get the most discount from them. 

• Quality & Certifications: Get their sample and compare Quality with the competitor. If your product needs certification, ask for it. After production, INSPECT THE QUALITY. 

• Shipping & Delivery: Check what DELIVERY OPTIONS and shipping costs. Select a suitable timeline with a better price

Send branding and packaging details to your FULFILLMENT COMPANY after sourcing your product. Branding is critical in competitive niches.

4) Account setup & Marketing

Set up your account on Ali express to start sourcing online. Add your product listing with the best SEO-optimized titles and descriptions. Your PRODUCT’S IMAGES play an important role in building a brand. So Focus on the visuals in eCommerce businesses.

After setting up an account, now here comes the marketing. Here are the best ways to market. 

• Promotional techniques: You can offer discounts & free shipping. It is best to build an image for LONG-TERM BENEFITS. Also, you can promote your products with coupon codes on affiliate websites. 

• Social Media Ads: Social media ads are faster. You could use FACEBOOK ADS. Try to use good visuals on campaigns. You can offer discount coupons for better conversion.

AliExpress Vs. Alibaba: Who’s Best For Private Label

Aliexpress and Alibaba are both parts of the Alibaba group. Both are the largest eCommerce companies. They have different purposes and different audiences. Here is the detailed overview. 

Alibaba:

Have you ever purchased items from Alibaba to use at home? 

Alibaba is a B2B platform. That connects Businesses across the world. It’s not for ordinary customers. It is more sophisticated than a casual platform. It’s like a bulk catering service rather than a STREET FOOD TRUCK. 

Sellers on the platform are wholesalers and manufacturers. They are the supplier directory. Buyer orders in HUGE VOLUMES. Alibaba has a minimum order quantity limit, which means you can’t order a single item for use. 

It is also not easy to use for the AVERAGE AUDIENCE. You have to message and negotiate. It’s not just doing some clicks; you are done with your orders. Not at all! 

That’s why it has a SMALL AUDIENCE BUT HUGE VOLUMES. So they prefer clients with bulk orders. Better prices for huge volumes. 

Suggested reading: Alibaba Private Label

AliExpress:

It is a B2C platform which means bob from next street may be buying his cheap items from Aliexpress. They connect Businesses and customers globally. 

People who need generic products at a time go to Aliexpress. It’s like your CITY MALL. They have a variety of products with no minimum order quantity limit. 

It is easy to use for the average audience. Order your same product from online retailer in a few clicks. Best if you prefer to talk with fake smile emojis! 

Who is the best? 

A private label is selling products produced by others under your brand name. But on Ali baba, Most people are suppliers or manufacturers. They don’t have a BRAND IDENTITY, and buyers are not ordinary customers. They resell those products further. You won’t own any brand name or identity.

I think you have got your answer. Aliexpress is the best option for a private labeling business.

FAQs about Aliexpress Private Label

What’s next

The Most important step is sourcing from a Private label supplier. Pricing gives you an edge in established markets. Try to negotiate as much as possible but don’t compare on Quality.

eCommerce store Sellers compete for QUALITY WITH THE BEST PRICES. If you could source Quality products at better wholesale prices, Then the sky is the limit for you. 

Want sourcing directly from a third-party supplier to get you the best price? 

Contact us!  We get direct quotes from factory owners and inspect production quality for you.