Sharline Shaw

Top Ways to Reduce Customer Churn on Your eCommerce Landing Page

According to a Custom Media Labs study, the average bounce rate of eCommerce and retail websites ranges between 20 and 45 percent. Higher bounce rates, especially on smaller eCommerce websites, signal poor user experience and, most likely, poor referrals heavily reliant on single-source traffic. If you’re in eCommerce, you will need a well-designed landing page … Read more

How to Improve Ecommerce Supply Chain Agility

Picture this – You’re a savvy ecommerce business owner, and you’ve just found the next big thing. But by the time your supply chain catches up, consumer tastes have changed – again! In the high-speed world of ecommerce, a sluggish supply chain is like running with your shoes tied. Enter the game-changer: supply chain agility. … Read more

7 Main Benefits of Using a Digital Business Card

We are quickly moving from tactile to touchscreens, so why should your approach to networking be any different? Popl’s digital business card is the 21st-century alternative to an age-old tradition of using paper business cards. Their features and benefits extend far beyond the traditional business cards.  Let’s delve into the seven advantages of using a … Read more

Quality Control in the Digital Age

In the digital age, where information and products are created and disseminated at an unprecedented pace, the role of quality control has become more critical than ever. Ensuring that online content, software, and services meet high standards has a profound impact on user satisfaction, safety, and the reputation of businesses and organizations. This article explores … Read more

Top 6 B2B Marketing Channels for Brand Promotion

Here’s the thing about B2B marketing — it’s a lot different from its B2C counterpart, but there are parallels you can draw when it comes to marketing channels.  Marketing products and services to business professionals for use within their organization means taking a whole different approach from what one might normally consider “traditional marketing,” and … Read more

Content Marketing for E-commerce: Importance & Best Practices to Use in 2023

There are many strategies for those who want to boost their web visibility and attract customers to their e-commerce sites. But in a world where more people are turning away from traditional shiny sales gimmicks, none is echoed over again like content marketing. When done right, content can improve customer-brand experience, build trust, and lead … Read more

Promoting local small businesses on a budget in Pleasanton

Pleasanton is renowned for its charming downtown, picturesque parks, and community-centric lifestyle. Like many towns and cities across the country, small businesses form the backbone of Pleasanton’s local economy. However, these businesses face their own set of challenges. From stiff competition to changing consumer behaviors and high operating costs, the struggle to remain relevant and … Read more

11 Best B2B eCommerce Marketplaces in The World 2024

In the current landscape of 2023 and the entirely evolving digital world, B2B eCommerce marketplaces are emerging as a crucial factor in connecting businesses into one platform. The arena of B2B is continuously growing while offering businesses novel opportunities that help them excel in the market.  Digitalization has engendered the furtherance of online marketplaces. It … Read more