What is the Best Brand Marketing in 2022:The 60 Best Expert Advice

Sharline Shaw

Brand marketing is a marketing strategy where a company or brand promotes its products and services. Brand marketing aims to enable people to learn about the brand’s products and services. Additionally, there are some outdated brand marketing strategies.

This is changing due to factors like social media platforms. Thus, enabling brands to reach out to influencers to get more reach online. It is due to the high increase in online media.

Brand MArketing min

Why Consider Brand Marketing in 2022?

Brand competition is on the rise, and to stay relevant as a brand, you need to incorporate marketing. Brand marketing enables customers to identify your products or services. Additionally, it makes your brand remain relevant.

Moreover, brand marketing helps you build trust among customers. This is when many people engage with your products or services.

But brand marketing trends are changing with time. So, today I will be informing you about the best brand marketing advice in 2022.

The 60 Best Expert Advice

Use the latest brand marketing trends. This will make you reach more people and make your brand more relevant. So, here are the 20 best brand marketing advice for 2022.

According to us (Influence Digest), we believe the best brand of marketing is through blogs.
Google is the 1 search engine in the world and with the right SEO marketing, you can have your ideal customers finding you on a daily basis on autopilot.

Saarim Asady | for Influence Digest

Brand Marketing in 2022 is strongly connected to the philosophy behind your brand. As soon as your audience believes in what your business stands for – they will buy from you. Adjusting top-class customer experience will not only ensure your customers stay, but will also result in recommendations, which will bring you even more business.

Yulia Koroleva | CBDO at codeinspiration.pro and official Member of Forbes Business Development Council

Influencer marketing started making headway in 2021 and continues to stand strong into 2022. Collaborating with influencers attracts niche audiences to their brands in a fresh, effective, and tactful way.

Anahit Yeritsyan | SEO Team Lead at Digilite

2022 is expected to be a year of recovery. Users and brands recover the enthusiasm for consumption and do so responsibly due to the general situation that significantly impacts the household economy. However, that illusion will be a catalyst for conversation-based marketing. Brands able to generate a valuable conversation with their customers, suppliers, regulators… in short, with their communities, will be skilled at launching successful marketing campaigns. According to Carlos Buil, Telecoming’s CMO, “the interaction with brands, as with people, is increasingly complex. Phygical experiences are common, and marketing professionals must take this into account. Our communities expect a fluid and cross-channel conversation from us”.

Carlos Buil | for telecoming.com

TikTok is a popular app that is used for a variety of purposes, including marketing. By using TikTok for marketing purposes, you can reach a wide range of people and promote your business or product in a variety of ways.

Here are some tips to get started:1. Use TikTok to build relationships – One of the best ways to reach people is by building relationships with them. By using TikTok, you can easily build relationships with your target market and promote your business or product in a fun and entertaining way.

2. Use TikTok for brand promotion – You can also use TikTok for brand promotion. This means using the app to create content that promotes your business or product in a positive way. This content can be used to attract new customers and boost your reputation online.

3. Use TikTok to sell products and services – You can also use TikTok to sell products and services. This means creating short videos that explain how your product or service works and how it can benefit the user. You can then use this content to market your business or product online.

4. Use TikTok to generate leads – One of the best ways to generate leads is by using TikTok ads. These ads are designed specifically for marketing purposes and can help you reach a wide range of people who may be interested in what you have to offer.

Abdullah Prem | Founder of Bloggersneed

One of the most successful strategies for our brand has been using Reddit to promote our content. We have had many of our articles and videos go viral on Reddit as soon as we published them on our website and then to Reddit. One of the most successful pieces of content we created was an educational video in which we partnered up with an expert in our industry. After initially publishing it, we had a thousand views. We then posted it to Reddit, it hit the front page, and now we have almost 7,000,000 views. Reddit has been our “go-to” platform for publishing content and making our brand strong among that audience.

Jeff Moriarty | Digital Marketing of Moriarty’s Gem Art

Use design elements consistently

Colors, fonts, even words, and layout represent a brand. Every business should have a shared folder on their company network that gives employees access to approved visual content. The folder should also have instructions on how to use visual content online and offline. Prints and other promotional materials should be ordered through a single department or person to make sure that the company logo is always used correctly in promotions. The size of a logo may be different, but its proportions should always be consistent. For instance, Google always keeps its brand identity recognizable across different platforms. If a font is used consistently, it usually becomes as recognizable as the brand itself.

Choose the right topics for content

The content a brand produces should be consistent with its mission and goals. The topics used in webinars and videos should make sense for a brand. If a business serves a particular niche, then the content it creates should be focused on key industry developments that affect its customers. For instance, the WWF maintains the same authoritative yet humane voice in all its commercials, which aim to drive action from its customers. Lush, with its commitment to organic business forgoes packaging whenever possible. Whenever it does use packaging, it is recyclable, so that the products have very little impact on the environment.

Have a consistent personality and tone

The voice of a brand should align with its personality. The personality of a brand includes the characteristics, emotions, and attributes that a brand embodies. For instance, if a brand sells cowboy boots, its vibe has to be rugged. Considerable thought has to be given on how a brand’s personality would appear in mediums like blog posts, email, and social media. A brand should tell a story that is compelling and authentic.

Choose the right platforms

A brand should avoid being distracted by each new marketing platform and trend. Following the crowd is not a wise idea. It is important to evaluate each platform to assess whether or not it makes sense for a brand. It is also important to consider if the target audience prefers that platform. The choice of platforms will affect the identity of a brand.

Ronn Torossian | Chairman & Founder of 5WPR

 In 2022, branding isn’t as vague a concept as it used to be. Marketers are realising that there is no magic formula to building a successful brand.Because of this, doing research is key to developing a successful branding strategy in 2022. Social media is a great place to test out concepts for your brand. Social media is a great place to have a discussion with potential customers about your product and create personas. It’s where you can get qualitative and quantitative data for your research.

You can get a lot of vital information from social media for your base by cultivating a positive relationship with people there, which is another great way of building your brand.

Kelly Chan | Marketing Manager of AccountantOnline.ie

If we’re talking about marketing your brand, what better way to do so than with videos? Invest in video advertisements. Videos are an essential component of any marketing strategy, and they will always increase your ROI. We run video campaigns across all of our social media platforms. Let me tell you how. We show reels informing viewers about transition tutorials used in the latest trends and challenges happening around the world. Additionally, how you can create high-quality branded advertisement shots at home using only your phone. Just try to highlight what your brand stands for and how it can be useful to the users.

Sanket Shah | CEO of InVideo

In order to stay ahead of the curve in brand marketing, my best tip for 2022 is to focus on creating a strong emotional connection with your audience. This can be done through compelling storytelling, relatable characters, and an overall brand identity that resonates with people on a personal level.

In a world where technology is constantly evolving and traditional marketing methods are becoming less effective, it’s more important than ever to create a brand that people can connect with on an emotional level. By doing this, you’ll be able to create a loyal customer base that will continue to support your brand for years to come.

Brandon Wilkes | Marketing Manager at The Big Phone Store

It’s no secret that great brands command premium prices. But there are ways to build a premium brand without paying through the nose. In today’s crowded market, it’s important to stand out from the crowd. This can be accomplished one of several ways, including by showcasing your creativity and innovation, by building a strong product portfolio, or by offering unique services and experiences. By focusing on these three areas, you can build a strong brand that will resonate with consumers and help you command premium pricing. So go ahead and be creative!

Robert Calderon | Marketing Manager at Dalvey

The most well-liked strategy to increase your authority in your field is to offer your information online. You can create excellent information on a certain topic and distribute it without charge. This can improve the online and offline visibility of your brand. Potential clients receive additional value from excellent content because they don’t have to spend hours searching for it. Additionally, it may raise your website’s SEO standings. A fantastic strategy to increase traffic to your website is by producing amazing content that is directed at potential clients. Additionally, you provide thorough information to help customers choose products wisely. Additionally, you establish yourself as a leader in your field when you consistently provide top-notch material.

Visual advertising is essential to any marketing plan that succeeds. Use images and videos in your advertisements, but don’t overwhelm your audience. Beautiful photo advertisements provide a distinctive approach for potential customers to view your products. Utilize eye-catching product photos and modify your marketing strategies as necessary. Include user-generated content in your postings and get your followers to share the photographs. Increasing follower engagement raises awareness of the brand and its products.

Sam Underwood | Founder of Bingo Card Creator

Online branding, usually referred to as internet branding, aids firms in establishing their presence in the online market. A company’s website, social media accounts, blogs, and other online content all fall under this category of branding.
In today’s industry, the majority of businesses use some type of online or internet branding.
The easiest way to identify your target market is to think about their interests, location, age, current perceptions of your brand, and strategies for luring them to your offerings.
Knowing your target market enables you to collect sufficient information to strengthen your message and choose the best branding approach to assist you appeal to your target market.

Hamza Usmani | Head of content at BuyWeGovyOnline

You need to build a personal brand to market your product or services. People often resonate with humans and not corporations.

Branding helps you with positioning your company. Marketing will help you share educational content and /or run campaigns to the target audience to provoke sales

Rahul Gulati | Founder of GyanDevign Tech Services LLP

Set company and marketing objectives.Reaching a goal is the sole purpose of a plan (or goals). You must therefore keep your short- and long-term goals in mind when you build your brand strategy. Think about where you want your company to be in a month, a year, and a few years. 

David McConaghy | Co-Founder of ByRossi

Brand marketing is an extended game plan that you create so that your business can grow towards achieving specific goals. A well-thought-out branding system affects all elements of your business and is directly related to your customers’ and competitors’ needs and perceptions. Here are tips and strategies for brand marketing:

  1. Creating positioning statement: The dispatch explanation briefly describes your tool and your investee to categorize what separates you from the opposition. Explaining synergies are inner stories that are rarely acknowledged by everyone and give relationships an extra boost to their brand consistency.
  2. Obstacle separation: Seeing the doors and dangers of the marketplace is a significant development for communicating your brand and building your methodology.. This data will allow you to create more background and the fantastic information that will reflect your brand, ultimately helping you make the base areas for a system. 

Knowing Customer Needs and Wants: The way you incorporate should be apparent across all marketing channels, but there will be subtlety at every step. So you need to know clearly what stages/channels your customers are using before envisioning what you’re going through and deciding which settings/channels you need to focus your energy on.

David Reid | Sales Director at VEM Tooling

Creating a brand that is strong enough to withstand inevitable market fluctuations and changing trends, is an intrinsically challenging yet rewarding process. Here are a few tips about brand marketing:1. Make sure that your logo is instantly recognisable and memorable, 2. Create a website to market your product on and maintain it regularly, but don’t just use it as a place for self-promotion. Try to turn it into a hub of information about the industry you are in by creating blogs and providing useful links to other sites, 3. Don’t be afraid of social media such as Twitter and Facebook, because they are free ways of reaching a lot of people quickly, 4. Maintain contact with your customers via e-mail newsletters, if nothing else.A great brand strategy must have a clear goal. Your goal can be to create awareness, preference or loyalty. A successful brand needs to evolve and adapt over time in order to continue achieving the stated goals.

Ashwani Kumar Sharma | Founder & Director of eSign Web Services Pvt Ltd

For brand marketing to be successful, it must be “on brand.”  To achieve this, we encourage our clients to create a check list as a means to evaluate every touch point, whether it bea banner ad, a splash page, a job description, web content, or a social media post.

Checklists will evaluate different things for different companies.  Here is and example of 8 questions to make sure the content supports the brand before it goes live:  

  1. Does it communicate the spirit of the heart of the brand promise?
  2. How are you making sure it is relevant to the end user?
  3. Are the correct fonts and colors, and logo used?
  4. Does the imagery reflect the look, tone and feel that is put forward in the brand guidelines?
  5. Is it authentic to who we actually are, or is it just talk?
  6. Does it do anything to put the brand or intellectual property at risk?
  7. Is it different from the competition? 
  8. Has it been submitted to and approved by the right internal groups, such as the brand team and/or legal/ compliance?

 Shannon Riordan | Co-Founder and Creative Director of Global Brand Works

Launching a campaign with a brand strategy is like driving your car to nowhere. You will spend a lot of energy and end up landing where you did not plan. Having defined brand values means navigating your campaigns to a clear destination. It is important for all businesses, big or small. So, as a small business owner, you must think analytically because branding is not as simple as coming up with a catchphrase or creating a logo.. You must consider ways for your brand to stand out from the crowd and help your product’s competitive advantage. You also have to maintain your brand. 

Once you found a way to stand out, put it on all your marketing materials and emails and bring it up in face-to-face interactions with your potential and current customers. Lastly, you should commit yourself to your brand. When you start to become tired of your logo and branding efforts, that is the time when they begin to sink in with your customers. So, no matter how tired you are of hearing your brand’s catchphrase and your eyes hurt seeing your business’ logo, stick with it. It will help your brand in ways you do not know yet.

 Zachary Colman | CEO of Creatitive

Your brand is what sets your business apart from your competition and tells your customers what you stand for. Defining your brand is the first step in developing a strong, consistent marketing strategy that will resonate with your target audience. When you know what your business represents, it becomes easier to determine what messages to communicate and how to reach your customers. Furthermore, a defined brand makes it easier to create cohesive and impactful marketing materials. In order to define your brand, start by thinking about the purpose of your business and how you help your customers. What need does your product or service fill? How do your customers benefit from using your product or service? Next, consider what makes your company unique. What sets you apart from the competition? Why should customers choose you over other businesses? By answering these questions, you can start to develop a strong foundation for your brand.

Tomasz Niezgoda | Head of Marketing & Partner of Surfer

Let’s look at the steps involved in building a brand strategy and how to turn it into successful marketing.

  1. Understand your vision
  2. Focus on your target audience
  3. Set up your brand identity
  4. Outline a communication strategy
  5. Be consonant
  6. Your product must live up to your promises

Now that you understand the basics of brand marketing, it is time to put your plan into practice.

 Usama Saleem | Digital Marketing Executive at SeeBiz

Here are my top 3 surefire tips to maintain powerful brand marketing:

  1. Consistent brandingTo make your brand rememberable, it’s a must to have a color pallet and font style. Keep this consistent on all the platforms — like website, logo social media profiles, posts, lead magnets, etc.
  2. Build your email listBuilding a mailing list will help you connect more deeply and on a personal level with your consumers. You may use lead magnets to entice new consumers, capture their email addresses, and grow your email list.
  3. Leverage social mediaSimply being present on multiple social media networks such as Facebook, Twitter, LinkedIn, Instagram, and WhatsApp increases trust among your audience.The essential suggestion here is to stay active on these networks on a regular basis.You may set out a few hours each week to develop 15-20 posts for a certain social media site and share them on all of your other social media platforms.As your company expands, you may can your social media presence by creating curated content for each site.

Kartik Ahuja | Founder of GrowthScribe

I think that innovative thinking is an uncommon characteristic in today’s world. You must constantly consider several perspectives if you are a business owner or marketer. There are angles for everything, including branding and promotion. Because it’s the simple route, you’re frequently inclined to observe what others are doing. However, you need to attract a lot of attention if you want to develop a strong brand. Make your stuff stand out to achieve this. You use novel marketing techniques that have never been employed before, you create a product that is incredibly distinctive, and you keep everything simple throughout.

Jason Ball | Director at Considered Content

To sum up, don’t be too serious when making material. Remember that social media is a place for one-on-one interaction, and plan accordingly. It doesn’t matter if you’re a business-to-business or business-to-consumer operation; on the other side of the screen is a real person who will see your message, read your material, and respond to your profile and posts. Think about what you would want to know if you were in the audience’s position, and try to incorporate that kind of knowledge and any humorous anecdotes you can. Making an additional effort to interact with customers on a human level and put a light-hearted spin on things can set your business apart from the competition on social media.

Tiffany Payne | Content head at Replace your docs

Here are some tips for brand marketing 

Follow these steps for your brand: 

Define who you are as a brand 

Set goals for your brand 

Create a strategy 

What makes your stand out form your competition? 

Create mission and vision statements 

Understand who your audience is 

Get as much feedback as possible from your customers 

Be consistent 

Add your logo to everything you do 

Create a story or and message for your brand 

Create long term and short term goals 

Annie Thompson | SEO Specialist for Big Leap

B2B companies must focus more on social media marketing as it is a great platform to connect with their target audience. Below are specific tips on how to create a successful social media marketing campaign for B2B companies:

  • Have a clear mission for your campaign: What do you want to achieve? What do you want your target audience to think or feel after seeing your campaign? What can you offer them that is valuable? Make sure you know your goal before starting your campaign creation process.
  • Identify the target market:  Who is the person you are trying to reach with this social media marketing campaign? What are their interests, beliefs, behaviors, etc.? Find out what they do online so that you can create content that is relevant to them. Don’t spam their feeds with promotions all the time- give them some space too! 
  • Create relevant social media accounts: Choose the proper channels and platforms that fit your brand and target audience. Keep a constant follow-up on your campaign for engagement and enhanced engagement rate of your social media accounts. Research well as what works best for another brand may not work best for your brand, be careful with that.
  • Create a strong brand image: Don’t just promote your products, services, or company name on social media platforms; remember to include your brand voice & personality. Encourage discussions and use positive language while promoting your brand..
  • Create high-quality content: Share exciting content about your industry and business. People like quality content, so make sure you put some effort into it. Make sure you link back to the original source, though, so the audience can discover more about the topic. 
  • Analyze results: Measure the performance of your campaign and make necessary adjustments if needed! Look at engagement rate, conversion rate, etc., and see how effective your campaign is overall.

Along with these tactics, there are diverse social media marketing strategies that I adhere to that are yielding positive results. These strategies can effectively promote B2B companies on social media platforms. Sharing them with you:  

  • Reach potential customers directly by setting up Facebook, LinkedIn groups, and Instagram pages for the brand. Use social media channels as a way to develop relationships with influencers in the industry. Interact with niche influencers through public forums like Twitter chats and Facebook groups. 
  • Create advertising campaigns that focus on specific social media platforms. For example: use dynamic ads, Instagram carousel ads, and video ads to tab your prospects. 
  • Create customer support groups and respond to customer questions and comments. It is a great way to engage with current customers and helps to gain exposure and increase brand recognition among potential customers.

Animesh Das | SEO Executive at FirstPrinciples

Here are some proven B2B social media marketing strategies that can work for any industry. 

1. Align social media marketing goals with business objectives. Any good B2B social media plan should have a clear answer to the following questions: 

  • What are the company’s business objectives?
  • How can B2B social media marketing help achieve them? 

Generally, B2B social media marketers eye for these top goals – create brand awareness, increase social media posts’ frequency, increase engagement rate, generate more leads, build trust and credibility, and educate audiences. 

2. Monitor competitors closely.. Social media offers you a clear view of your competitors’ social media marketing strategies across various channels. You can check which of their social media marketing campaigns drew more attention and which ones could not. You can take vital cues from both (successful and failed campaigns) scenarios. However, you should not be blindly copying your competitors’ most successful strategies. You should quickly pounce upon every opportunity to set your brand apart from others by responding to trending things when your competitors have missed doing so. 

3. Have a distinguished brand voice. Whenever your business posts on social media channels, it demonstrates your brand voice, which is the unique way you present yourself to the audience. Irrespective of which social media platform you are posting to, your brand voice should be consistent through all your communications. Your social media content should align with your company’s perspective. Your brand voice can be friendly, casual, formal, snarky, humorous, serious, or any of the above. 

4. Use the right social media platforms. Since the target audience of B2B companies is different from B2C companies, you should choose social media platforms where your customers are. Now, a chairman or a managing director is not expected to use Instagram for professional use. Almost all B2B content marketers (96%) use LinkedIn and rate it as the top-performing organic platform. For paid social posts, LinkedIn comes out on top (80%), but Facebook outranks Twitter and Instagram outranks YouTube. 

5. Be consistent with posting. Be consistent with social media posting across all channels you are on, but it can be challenging. Posting daily to every social media channel can take a lot of content creation, planning, and time. However, it’s suggested that you should focus more on posting engaging and original content than pushing random posts daily that fail to draw attention and engagement. Create a publishing calendar and schedule posts ahead of time. 

Vartika Kashyap | Chief Marketing Officer at ProofHub

Make sure you use the right social media platform. Every social media platform has its strengths, content types, and features. It also has its unique user demographics.

A key thing to remember when creating a social media strategy for your B2B company is to look at the demographic profile of your target audience and find the social media platform where the users’ demographic profile matches your target audience. Choosing that particular platform makes more sense (than using all the famous social media platforms) as your marketing efforts will more likely reach your target customers.

In general, LinkedIn is the most widely used social media platform by B2B companies, as many business leaders use it to grow their network and as a go-to source. Twitter is also great for B2B companies to share informative content that can spark conversations. It is also an excellent social listening tool as it is a platform where people share their sentiments and experiences.

Sarah Walters | Marketing manager for The Whit Group

With consumerism on the rise, online marketing hasbecome more significant. Easily accessible to the general public, onlinemarketing is an increasingly profitable ad space. According to the WorldBusiness Academy, online marketing will be valued at $3.7 trillion USD by 2022.

Given the forecasted rise of consumerism andincrease in online marketing, it’s no surprise that the digital marketingindustry is projected to become a 25-billion-dollar industry by the year 2020.The advertising industry is projected to see a %1.8 increase in value, reaching $312.3 billion USD by the end of 2020. Digital advertising as a whole isprojected to generate a revenue of $111.9 billion USD by 2018.

It’s best to invest in this industry now, beforeit hits its prime and becomes more competitive.

However, in the future, we’ll see a shift in thetypes of content people use to market their products and services. The same waypeople are moving away from traditional forms of media, marketers are alsomoving away from traditional forms of content. It is becoming more and more importantto provide authentic and captivating content that has a call to action.Consumers will be even more selective about the content they consume and brandsthat produce inauthentic content will suffer.

Content marketing is here to stay and will onlybecome more important for all brands. By 2022 there will also be a shifttowards personalized content, which will help consumers feel like there is apersonal connection. Optimizing content for mobile devices will also be a majortrend.

Henffrey M.Muthama | Head of Marketing at Cloom Tech. LTD

Here are three super ideas for successful digital marketing in 2022 and beyond:

1. Start with a strong foundation. Make sure your website is optimized for search engine ranking and mobile friendly. This will help ensure that your digital marketing efforts have a solid foundation to build upon.

2. Use targeted content. Use keyword research to determine what your target audience is searching for and then create content that meets their needs. This could be in the form of blog posts, infographics, eBooks, or even webinars.

3. Use social media wisely. Social media is a great way to connect with potential and current customers. But it’s important to use it wisely. Use social media to share helpful and interesting content, not just to sell products or services.

Daniel Chen | Chief Marketing Director at Airgram

Digital marketing is more important and more competitive. Since most marketing agencies utilize similar tactics, it becomes critical to find a market inefficiency to gain a competitive advantage. One example would be targeting zero-volume phrases that won’t appear on most keyword research tools and may not appear as a query in Google Search Console. 

You can gather these phrases by having discussions with your consumers, your employees, and your peers. You can even run surveys on your website and gather digital responses about which kinds of topics your target audience seeks. Building your digital marketing campaign around these zero-volume topics is a great way to stand out in 2022.

John Francis | Digital Marketing Specialist of Roofing Webmasters 

Some ideas on how digital marketing can succeed in 2022:

1. Keep up with the latest trends and technologies – As the world goes more digital, so do consumers’ expectations. Businesses need to be on the cutting edge of new trends and technologies to remain relevant and top-of-mind for their target audiences.

2. Get personal – In a world where consumers are bombarded with marketing messages, businesses need to find ways to stand out from the crowd. One way to do this is to get personal with your marketing, tailoring messages and offers to the individual.

3. Make it mobile – More people are accessing the internet from their mobile devices than ever. Businesses need to ensure their websites and campaigns are optimized for mobile to reach as many potential customers as possible.

4. Focus on quality over quantity – With so much noise online, businesses need to focus on creating quality content that will resonate with their target audiences. This means producing fewer but higher-quality pieces rather than churning out a large volume of mediocre content.

5. Be data-driven – Data should be at the heart of all digital marketing decision-making. You can create more targeted and effective campaigns that deliver results by understanding who your customers are and what they want.

Digital marketing is constantly evolving, so businesses must be prepared to adapt their strategies to keep up with the latest changes. By following these tips, you can ensure your digital marketing efforts are successful in 2022 and beyond.

Paula Glynn | Director of Search Marketing & Digital Strategy at Pixelstorm

Because they are the first thing that viewers see when they visit your YouTube channel, the thumbnails for your videos are essential. Create a distinctive and identifiable icon. For greater audience appeal, your video titles should be appealing and simple to grasp. You should include a brief overview of the video in the description. But be sure to add include any pertinent links to reroute the audience to respond to a CTA.

Anthony Mixides | Managing Director at Bond Media

Analyze the bounce rate on the landing pages of your email campaigns.

The bounce rate is the percentage of website visitors who arrive on your page but instantly leave without doing anything else. Bounce rate can assist you to identify if the message and landing page match for email campaigns that point to landing pages. The email may successfully direct the reader from one page to another, but if visitors aren’t sticking on your website for long, you’ll need to rethink how well your emails and landing pages are aligned.

Examine the email conversion rate.

The conversion rate is a measurement of how many of your email subscribers followed a link in the email and then did something useful, such as:

Buying anything

Obtaining a lead magnet

Form completion

Registering for a webinar

Your email campaign’s conversion rate will inform you how convincing and actionable your emails are. To find it, take the total number of persons who completed the desired action and divide it by the total number of emails sent and delivered. To calculate the conversion rate, multiply the result by 100. 

Track your spam complaints

Are you providing value through your email marketing? Is the content useful and relevant to your subscribers? Or, let’s be honest, is it possible you’re flat-out annoying them?

To find out, keep tabs on your spam complaints. This metric looks at the percentage of people who marked your messages as “spam.”

It’s not as simple as looking at a few (possibly incorrect) data like open rates to determine the efficiency of your email marketing. Consider combining email with other platforms in your IT stack for more robust analytics to obtain a more complete picture of your emails. This provides a clearer picture of how email interacts with other aspects of your marketing, allowing you to become more strategic.

Jack Williams | CEO&Founder of HandymanReviewed

YouTube marketing is the best way to promote a brand, service, or product on this platform. You can create organic promotional videos, create advertisements on the platform, and more. 

I think some of the best YouTube marketing strategies can be:

  1. Do a competitive analysis to gain better insights- In this you can check the frequency of posting, video topics, subscribers count, people’s feedback, and more. 
  2. Choose a specific channel name- You can keep the channel name as your brand name or even keep it distinctive.
  3. Keep following YouTube Channels for latest updates- To keep up with the trends, you should be following your loved channel so that you can learn some effects, small hacks, or any new effects. 
  4. Write a strongly compelling video description/ title- You can develop this with the help of the right keywords, short titles, and clear description matter. Let the viewers know the significance of watching your videos. 

Prajakta Patil | Digital Marketing Manager at Sage Software Solutions

YouTube Shorts

Visual digital marketing in 2022 is all about short videos. TikTok set the trend, and now being the leasing social media platform, YouTube has followed suit by introducing YouTube shorts.The algorithm is set to rank YouTube shorts higher to grab a larger audience, so for everyone who wants to use YouTube for marketing, the best strategy is to make short videos.Other than that, use trending hashtags to rank higher and reach your target audience for a higher conversion rate. Adding a relevant description withhigh-ranking yet low competitionkey words also helps with promoting your YouTube Short to a wider audience.

Simon Brisk | the CEO of Click Intelligence

Every digital marketing campaign must include competitor research as a vital element. You might try to outdo their strategy by thinking about the content that your top competitors who target the same demographic are producing. Once you’ve found a few competitors who are thriving on YouTube, examine their content with a critical lens. Consider carefully the tone that appeals to their audience and the subject matter that seems to be particularly well-liked. 

There is always room for improvement and a thriving competitor is no exception. Consider how you may offer a workable substitute that better meets customer demands if you find errors or notice a problematic pattern highlighted in their comments.

When you upload a new video to your YouTube channel, think about using it on your social media platforms as well. This is a fantastic method to grow any existing communities you may have on other platforms while also cross-promoting your YouTube channel and attracting more viewers to your videos. See what’s impactful or shareable from your YouTube video and consider different ways you can portray it. Look for repurposing potential. The same concept can be presented in several formats, such as text-based postings, brief video clips, and more. Don’t forget to include a call-to-action encouraging viewers to visit your YouTube channel in your social media posts. Your objective is to pique people’s interest in your material to the point that they want to watch the YouTube video in its entirety. Any effort to market your content must be done with the intent to education and help your audience. Providing value is key to a successful YouTube marketing strategy! 

Sam Underwood | the owner of Bingo Card Creator

Prioritizing short form, audio, and video content:

According to recent data, 80% of customers prefer watching videos to reading blog entries. In the coming year, another 54% of customers want to see more video content from businesses they like. According to analysts, in 2022, the typical individual would view 100 minutes of online video daily, or around one million videos every second, mostly on YouTube, TikTok, and Twitch. Compared to sites without video, marketers that use video advertisements on landing pages may improve conversion rates by roughly 80% and income 49% more quickly.

 As more consumers consume material at home, podcasts have become popular. The typical American listens to roughly eight podcasts each week, and there are presently over 2 million of them available for streaming. A podcast has been listened to by 162 million US residents aged 13 and older, according to data gathered by Edison Research and Triton Digital, up from 11 million in 2006.

Gaining Loyalty Through Brand Voice and Values Demonstration:

Businesses that want to draw potential consumers to turn them into paying customers and keep their loyalty need to have a good reputation. However, when choosing whether to interact with a business, modern customers consider integrity the most important consideration. 56% of consumers believe that a company’s ethical and environmental policies are essential for keeping their business, and 80% of consumers prefer to purchase from companies whose ideas and values coincide with their own.

In addition to presenting a reliable voice in their marketing materials and demonstrating a strong commitment to enhancing their local communities, brands must take their social and ethical duties seriously. Customers are drawn to ethical shops, and 90% are ready to charge extra for their goods.

Rahul Vij | CEO of WebSpero Solutions

As marketing teams have shifted to meeting virtual demand due to increased demand, this has led to a decline in web traffic and online sales due to increased competition. This does not mean that you have to give up internet marketing, quite the contrary, you need to put even more effort into diminishing your market. For your marketing strategy to be effective, you need to be aware of the latest trends in the industry.. With each passing day, all online marketing channels have an increasing trend toward maximum user satisfaction. User experience is the essential thing today. User experience is how a user interacts with a product or service.. Marketers need to be aware of customer interest and interaction to promote and improve the quality of their website for better conversions.

Dmitrii Kustov | Founder and Marketing Director at RegexSeo

 Facebook marketing. FB has seen a downward spiral in popularity yet holds the crown for the most number of users. Marketers think they have to post constantly to be visible to everyone. But being regular rather than frequent is the key. Using specific audience targeting and having more CTA elements in your posts can go a long way. You can use social media management tools like SocialPilot to help your cause. Being visible to the right people in the crowd is better.

Anwesha | for SocialPilot

The D2C (Direct to Consumer) industry
It has become one of the most popular sectors and is still growing quickly as a result of the global Covid-19 outbreak.

People were forced to stay indoors by the coronavirus, which led to the widespread adoption of internet shopping. This generated a devoted customer base and aided in the development and growth of the direct-to-consumer sector.

Compared to traditional methods, eCommerce platforms make it simpler to connect with target consumers. Additionally, in order to increase their online sales, marketers have been utilizing interactive content formats like eCommerce recommendation quizzes.

Therefore, having a strong presence on the internet becomes crucial. In such cases, it becomes necessary to have a responsive eCommerce WebApp. Here, you can take the help of the pre-made bootstrap admin dashboard that is aimed specifically to develop interactive and responsive eCommerce web apps.

As a result, marketers can continue to use D2C as a source for the expansion and improvement of their brands in light of 2022 brand marketing trends.

Saanvi Sen | for ThemeSelection

Decide on your platform

For effective video marketing, marketers should decide on the best platform that has the most of their business’s target population. For example, my business uses YouTube for marketing as it allows us to access our target population, i.e., medical professionals. We incorporate other strategies like SEO to expand our reach. Brands that sell products like electronics and jewelry should also consider Instagram and make video reels, which will help them attract Gen-Zs and Millennials. Therefore, businesses should choose a platform according to their target population so they exactly attract the audience they want.  

Rhett Stubbendeck | Chief Executive Officer of LeverageRx

There are many features and tools available on YouTube that can be used to improve a marketing campaign. Add the necessary calls to action to the final screens and cards. Posted a video demonstrating how to use a product? Direct them to your other playlists where they can find instructional videos on using the product. Add transcripts to your videos. Add closed captions to your videos so that they can be viewed by people of all linguistic backgrounds. To put it another way, it removes the obstacle of language and makes your material accessible to people all over the world. Additionally, this YouTube video function can be used to reach out to people with disabilities. Increase your video’s visibility on YouTube with a keyword-optimized transcript. These incredible tools come as a part of your YouTube channel. Take advantage of these to take your YouTube marketing to the next level.

Mark Osborne | Managing Director of Windows Doors UK

Blackhat marketers may add subscribers from other lists, Linkedin followers, event attendees, and occasionally personal contacts to their email list. This is a poor email marketing technique that might cause users to throw your communications in the garbage. , it may cause issues with laws governing data protection, such as the CAN-SPAM act and the GDPR (General Data Protection Regulation). Before you start any email marketing efforts, your subscribers must consent to receive emails from you. 

Daniel Foley | Founder of Daniel Foley SEO Consultancy

In recent years, eCommerce has been growing at an unprecedented rate. In 2017, global eCommerce sales reached $2.3 trillion and are expected to reach $4.48 trillion by 2021. This explosive growth is being driven in large part by the tremendous popularity of social media platforms like Instagram.

Instagram has over 800 million active users who share an average of 95 million photos and videos per day. That’s a lot of potential customers for eCommerce businesses! And it’s not just young people who are using Instagram – the platform is popular with all age groups. In fact, 32% of US adults say they use Instagram (compared to 29% for Snapchat and 28% for Twitter).

There’s no doubt that Instagram is a powerful marketing tool, and many eCommerce businesses are taking advantage of its reach and engagement. But it’s important to use Instagram in a way that’s authentic to your brand and that provides value to your followers.

Some tips for using Instagram for eCommerce:

-Post interesting, engaging content that draws people in. This could be sneak peeks at new products, behind-the-scenes shots, or snippets of your team hard at work.

-Make sure your images are high quality and reflect the look and feel of your brand.

-Use hashtags to help people find your content.

-Engage with followers by responding to comments and questions.

Helena Sorokina | for Andcards

Digital marketing is one of the most important aspects of any business’s digital efforts. It can help you reach both existing and new customers, as well as grow your business organically. Here are some ideas on how digital marketing can succeed in 2022:

1. Use data to improve your campaign. Digital marketing is constantly changing, so it’s important to stay up to date on trends and developments. If you want to stay competitive, you need to understand what is happening in the industry.

2. Find new ways to reach potential customers. Getting new people to your product or service is a necessary part of growing your business. If you can do so through digital channels, you’re making it even easier for people to discover your product or service.

3. Keep up with industry changes and updates. Digital marketing is constantly changing, so it’s important to stay up to date on what’s happening in the industry and what’s next. This means being aware of emerging trends and technologies that will be important in 2022.

Maggie Simmons | Digital Marketing Manager at Max Effect Marketing

Thanks to the abundance of commerce-friendly features on Instagram, the platform has become one of the most successful marketing, sales, and customer service channels for eCommerce stores. Brands can easily reach their target audience using smart organic strategies and paid advertising. Most importantly, they’re reaching their potential customers on the platform of their daily use. This is great facilitation for customers. They can browse product pictures, ask questions, and even buy without switching to another tab, platform, or device. Bearing these in mind, eCommerce brands should be prepared to provide the full service on Instagram–just as in a brick-and-mortar store. Apart from posting, they shall answer users’ comments and messages as quickly as possible. Otherwise, they may be missing a sales opportunity. To make the purchase process seamless for customers, they should use the full potential of Instagram Shopping features: tag their products in posts, create detailed product pages, and facilitate Instagram checkout (currently, the checkout is available only to eligible U.S.-based businesses). 

Kasia Slonawska |for NapoleonCat

Many B2B businesses succeed at highlighting their staff members, giving the audience a chance to connect with the business and relate to the brand. This is significant for both small and large enterprises because, whether you’re operating a neighborhood eatery or selling computers to businesses, people are the lifeblood of your operation. Additionally, showcasing your staff members is an excellent chance to build your employer’s brand. Employer branding enhances employee advocacy by enabling them to talk positively about their work to others. Putting your team on display could broaden your audience and boost engagement. For instance, you might publish a picture of the 20 people who made the product instead of a picture of the product itself. This picture would likely be shared with the networks of those 20 people.

Jay Soni | MD of Yorkshire Fabric Shop

1. Use a mix of digital marketing channels.

Don’t rely on just one or two digital marketing channels. Instead, use a mix of channels to reach your target audience. This could include social media, email, paid advertising, and your website.

2. Make sure your website is optimized for search engines.

Your website is one of your most important digital marketing assets. Make sure it is optimized for search engines so that potential customers can easily find it.

3. Use engaging content.

Content is key in digital marketing. Use engaging and interesting content to capture your audience’s attention. This could include blog posts, infographics, videos, and more.

4. Use data to your advantage.

Data is a valuable asset in digital marketing. Use data to inform your marketing decisions and to better understand your target audience.

5. Be responsive to customer needs.

Be responsive to customer needs and queries. This could include offering customer support on your website or social media channels, or providing helpful information in your marketing materials.

James Jason | Founder and CEO of Notta AI

Tiktok is a huge marketing platform which has taken content, e-commerce and advertising to a brand new level. Tiktok can be used in a multitude of ways, helping different businesses to grow, attract customers worldwide and take a more personal approach. 

Tiktok accounts and profiles are primarily used for content purposes, using videos and imagery for marketing and promotion. These videos are made in a creative way, utilising music, trends, captions, voice-overs and visual effects. Many offices and agencies are participating in trends and group activities to really connect with their audience. 

A new marketing technique which has recently become popular is that of the Tiktok shop. Influencers, brands and CEOs are using Tiktok shops to sell, promote and communicate with customers in order to offer seasonal deals, build their followers and reach people worldwide. This form of social commerce is ideal for small and large businesses and is a great way for customers to communicate on a live platform with quick responses and reviews.

Annie Everill | Digital Marketing Executive at Imaginaire

Some tips for business marketing in 2022 include staying up to date with technology, using platforms like social media to connect with potential customers, and using data-driven marketing strategies. It is also important to focus on creating a brand that customers can trust and remember. Additionally, keeping your marketing strategy flexible will allow you to adapt as the needs of your customers change. Finally, always be willing to experiment with new ideas and strategies in order to stay ahead of the competition.

Amira Irfan | Business Lawyer & Entrepreneur of A Self Guru

Viral video marketing is one of the best ways for small business marketingIt is an excellent opportunity for small businesses to connect with their audience on a deeper level and showcase their unique voice and message. This way, small businesses can get increased engagement and reach more audiences. Moreover, this does not require much investment and budget. Simply align your videos with the trends based on your services or products. 

Aaina Bajaj | Brand Manager of Signity Solutions

The best small business marketing strategy for 2022 is to focus on content marketing. Creating and distributing relevant, compelling, and newsworthy content allows small businesses to foster brand awareness and identity. Thanks to content strategy, small businesses can connect with their audience. Interaction and connections will be easier and more effective with a smaller, niche audience.

Firstly, plan your content. Instead of chaotically creating content, define your goals and by which means to reach them. 

Then, choose your metrics, style, and formats, and organize your content calendar. Don’t forget you are talking to your audience; therefore, use a human-centric approach and speak your customer language. Once the content is published, it’s time to study and analyze the results of your strategy and make adjustments as needed.

Natalia Brzezinska | Marketing & Outreach Manager at PhotoAid

Get featured on brand-related blogs

Attracting an audience, gaining visibility, and establishing credibility are three main challenges of small business marketing. One solution to address them all is featuring your brand on blogs related to your niche. First, you need to identify relevant domains. Then, you need to prepare a campaign — come out with an interesting article, new research, or guest post offer. Finally, you= search for contacts to journalists and editors and reach out to them.

It’s a simple but underrated strategy. Also, this approach has a double advantage. Getting featured on brand-related blogs not only promotes your brand but also improves your SEO results. In Google’s eyes, every mention of your brand is a vote for your website authority. 

Leszek Dudkiewicz | Head of Marketing at Passport Photo Online

Ideally, you want to work with an influencer that has a target audience with similar values and beliefs. You don’t want your followers to overlap too much because you are trying to expand your reach, but they should be similar. For instance, a healthy beverage company may want to partner with a fitness influencer. Both brands support a healthy lifestyle. While they may go about it in different ways, there’s overlap. Find an influencer who shares your brand’s ideals.

Melanie Edwards | Digital Product Manager for OLIPOP


As you market your brand in 2022, you must note the above advice. By using them, you will make your business credible among customers. Additionally, you will reach a large audience. Thus, increasing your conversion rate. So, use the brand marketing tips and trends to build your brand.

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Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline Sourcing. With 10 years of experience in the field of sourcing in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing , pls feel free to contact us.

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