Buying Wholesale Jewelry For Resale: Click A Quick Guide 2025

Struggling to find trusted jewelry suppliers? Don’t worry. You’ll find all you need about buying wholesale jewelry for resale in this article (and it ONLY takes you less than 30mins!)

Leeline Sourcing has been a renowned sourcing company for over ten years. Our experts assisted thousands of entrepreneurs in building their businesses from scratch. You could scale your business RAPIDLY to earn more while you sleep.

This article is an ULTIMATE guide to wholesaling jewelry. We’ve also analyzed the BEST jewelry wholesale suppliers to help you decide better. 

• Why are they reliable?
• Their beneficial features
• Their pros and cons

Get your cup of joe and enjoy. 

What is Wholesale and the Benefit of It?

Before we start, what’s wholesale?

Wholesale means selling products to retailers in large amounts at reasonable prices. These retailers then repackage and sell in smaller quantities and at higher prices.

But why wholesale?

It requires minimal time and costs for a wholesale jewelry supplier to sell in bulk. Moreover, it has much more profit margins compared to retail businesses. You’ll earn a lucrative PROFIT for every order.

Besides, the wholesale market is enormous. Take, for example. China wholesalers supply to companies worldwide. You’ll have ENDLESS business opportunities with potential global customers.

Why Jewelry is A Good Choice for Startup Businesses?

1. Scalable

You don’t need to put all in to start a jewelry business. Instead, starting small puts you at LOWER risk. Watch the trend and demand changes to adjust: 

• Product and service choices
• MOQ and price tiers (Large quantity means lower cost)
• Business models (Dropshipping, fulfillment, or wholesaling)

2. Flexible

You can COMFORTABLY adjust your time and capital in your jewelry business. Whether a less risky part-time business or a fully-focused full-time one, it’s up to you. 

Ensure the price is on par with your products and services to ATTRACT customers better.

3. Simple

The jewelry business model is EASY. Research, source, test, promote, and sell. 

It suits beginners with little to no jewelry experience, qualifications, or certifications. You’ll PROFIT if you spend time and effort learning and operating.

4. Creative and Innovative

Building a jewelry business means you get to mix around with wonderful customers. Handcrafters, artists, art-lovers. You name it. 

You have MORE room for creativeness and innovation in designing the jewelry piece. Fantastic.

Can You Make Money Buying Wholesale Jewelry for Resale?

YES. Why? 

Jewelry has a HIGH-profit margin. You could earn about 25% – 75%, sometimes up to 100% from the selling price. 

Jewelry is POPULAR. Women love jewelry. Now you already have a potential market of 50% of the world population. 

Jewelry is a MONEY MAKING investment, whether gold jewelry or sterling silver jewelry. Moreover, precious jewelry like diamonds has high demands regardless of trends or economics.

Suggested reading: Best Place To Sell Jewelry Online For More Cash

Valuable Tips for Buying Wholesale Jewelry for Resale

Here is our SECRET RECIPE to build a successful wholesale fashion jewelry business. 

1. Deal With a GOOD Wholesale Supplier

Imagine late delivery that reaches months after the trend. You lose customers, sales, and reputation. NO WAY!

So, choose reliable suppliers with the FAST shipment, GREAT quality, and EXCELLENT support. (We’ll cover more in the next section.)

2. AVOID Large Orders on the First Try

HUGE orders might have an enticing wholesale price. But wait! Price is not everything.

Try placing small orders, say $100, to test the quality and designs. It REDUCES your risks and losses from bad suppliers.

3. Set Appropriate Prices

Set a retail price so you can EARN with higher profit margins, yet be competitive. (So you get more customers!)

Retailers generally mark up 100% of the wholesale prices as their retail prices. Remember to check the MSRP (Manufacturer’s Suggested Retail Price) for competitive prices.

4. Follow the Trends

Ugly jewelry won’t sell. The same goes for out-of-trend jewelry. 

So, make sure you sell jewelry with the latest trends. Research online and get detailed information from the suppliers. Only stock jewelry that you’re confident to sell during its trending period.

You’ll get fewer losses and MORE cash in hand when the next fashion trend arrives.

What Factors Should You Consider Before Buying Wholesale Jewelry?

Think of these factors before buying from wholesale jewelry suppliers: 

· Is there a Variety of Choices?

These suppliers should provide an EXTENSIVE selection of jewelry. More options of bracelets, earrings, and necklaces better attract customers. 

· What’s their MOQ?

Go for China suppliers that accept smaller quantities. That way, you can scale your business easier. LOWER initial capital, FEWER scams, LESSER bad quality products. 

· What is the Jewelry’s Quality? 

Quality is the key to competitiveness. Opt for a wholesaler with QUALITY and EXCELLENT jewelry designs. Your jewelry business gain more satisfied customers with repeat sales.

· Are these Online Suppliers Trusted?

Source from TRUSTED wholesale jewelry suppliers with a long history of business. You’ll get reasonable wholesale prices and fast shipping from them.

Suggested reading: Top 50 Trending Products To Sell Online

Where Can You Buy Wholesale Jewelry for Resale?

1. JewelryBund

JewelryBund is an EXCELLENT women’s jewelry store that sells jewelry online. 

They have the complete supply chain to make jewelry with AFFORDABLE prices. You’ll get the HIGHEST-RATED jewelry under their strict inspection. 

Their elegant, classy, and unique jewelry makes every woman feel special. You could furnish your shop catalog with their AMAZING range of products. Necklaces, earrings, bracelets, fashion jewelry, silver jewelry. They have it all.

Features: 

• Live chat for your convenience in buying jewelry
• Search bar to ease your navigation 
• Social media icons to connect with customers better 

Pros:

• GREAT customer service (Answering your queries fast!)

• Over 10,000+ STYLISH jewelry (No more boring catalog.)
• ROCK-BOTTOM prices (So you get more room for profits!)

Cons:

• Fewer discounts available
• Less loyalty and rewards program

2. Alibaba

Everyone knows Alibaba, the world’s leading eCommerce marketplace. Why is it so well-known?

It has a professional and easy-to-use website presented in English. You can find MANY sellers everywhere, like in America, China, and Canada. That is why it is the best place to source the best jewelry. 

In Alibaba, you can find almost anything that ships to your doorstep. Lower costs on products, shipping, and sourcing. AWESOME.

Features: 

• Easy-to-navigate site, so you get what you want fast
• Over 18 languages available for better communication
• Real-time order tracking so you know your order’s status anytime

Pros:

• LOWER costs (More earnings!)

• Smaller MOQ (More flexibility for your business)
• CONVENIENT payment options (So you won’t get stuck on money issues!)

Cons:

• Hard to make on-site visits
• Longer shipping time

Suggested reading: Alibaba Verified Supplier

3. Cheap Wholesale Jewelry

Cheap Wholesale Jewelry is a TOP-RATED wholesale jewelry supplier in the US. Many TRENDY fashion jewelry and accessories are available here at a competitive price. It also has good quality designer closeouts and name brand collections, like: 

• Earrings 
• Plated chains
• Rings
• Bracelets
• Necklaces
• Silver Jewelry
• etc.

This site has a CONVENIENT live chat function and various payment options. Easier communication, simpler purchases. 

Definitely GREAT for a jewelry business to earn profits.

Features: 

• Referral rewards and discount codes to save money
• It has a wholesale jewelry club for interesting subscription boxes

Pros:

• FAST delivery within 2-4 business days (No more running out of stock!)

• FREE local shipping for orders above $150 (Money-saving.)
• DURABLE jewelry (You’ll earn a better reputation selling them!)

Cons:

• Not BBB accredited

4. Allurez

Allurez is a FAMOUS jewelry supplier that sells beautiful jewelry products. They have an EPIC range of customized wedding rings and certified diamonds. You can also find necklaces and bracelets with UNIQUE designs and FANTASTIC craftsmanship.

Allurez provides FREE insured local shipping to give you more shopping pleasure. What’s more? The one-year FREE warranty and a 30-day refund or exchange policy. Fewer hassles and more effortless deals.

Features: 

• Jewelry customization gives you more competitiveness.
• Customer support via email, live chat, and phone to meet your buying needs
• Many payment options for more convenience

Pros:

• Competitive PRICING (To save you more costs!)

• AUTHENTIC products (Better reputation for your business!)
• NEXT-DAY shipping (So your products reach you fast.) 

Cons:

• Extending the warranty requires an extra fee
• Specific items lack detailed images

5. ASU Jewelry

ASU Jewelry is a jewelry supplier that sells over 40,000 items on its eCommerce site. You can find over 8,000 jewelry selections at a reasonable price. 

Their customer service team replies FAST within 6 hours. You could request a price match if you find the same product cheaper somewhere else.

Features: 

• Search function to find your desired products at EASE
• Discounts after discounts, so you get LOWER costs
• “Recently view” page for a BETTER shopping experience.

Pros:

• Over 8,000 jewelry choices (Easier to grow your business.)

• 10 – 70% CHEAPER (More cost-saving.)
• WORLD-CLASS customer support (No more frustrating waits!)

Cons:

• Outdated website design 
• Disappointing quality

6. Pinktown

Looking for a POPULAR women’s jewelry store in the US? Pinktown is all you need, whether you’re entrepreneurs, boutiques, retailers, or stylists.

Wait, is everything pink in Pinktown?

Hahaha. Ignore it.

Pinktown is SAFE, EASY, and FAST to shop for your business needs. They have everything you need, from earrings to rings, necklaces to bracelets. 

You’ll get cheap wholesale pricing by ordering a least $50. 

Features: 

• Detailed information and clear product images, so you get what you want 
• Rewards and loyalty programs, so you get rewards and save more money
• Insured shipping to safeguard your orders

Pros:

• TIMELY delivery (Less time waiting!)
• GREAT services (Happier shopping experience!)
• SECURED payments (Fewer worries about data leaks.)

Cons:

• Fewer payment options

The Conclusion

All above are HIGHLY-RATED eCommerce sites to source for your jewelry business. It is challenging to decide the best (each has its pros and cons), but here’s a quick summary:

• The best browsing experience: Allurez
• The best variety of products: Alibaba
• The best pricing: Cheap Wholesale Jewelry (Well, as the name mentions.)

Don’t forget to spend a little more time researching. Choose the one that sells your preferred products and delivers them to your area. They’ll give you good QUALITY, PRICE, and SUPPORT to boost your sales. 

FAQs about Buying Wholesale Jewelry For Resale

What’s Next 

Jewelry is undeniable a PROFITING product to sell. It brings style, value, and charms to every woman wearing it. Selling jewelry means that you have 3 billion POTENTIAL female customers worldwide. WOW. 

Want to source quality and affordable jewelry? Leeline Sourcing has over decades of experience helping global businesses source EXCELLENT goods. Talk to us now to GROW your business.