Guest Post

Ecommerce Security: Protecting Against Five Major Cybersecurity Threats in 2022

The more advanced technologies hackers use, the more challenging it gets to protect a business and its customers from them. Nowadays, online retail companies apply various measures to prevent their stores from cybersecurity hazards. These include getting profound eCommerce security audits and equipping sites with powerful software. For example, it applies to Magento stores with … Read more

How to master multi-channel fulfillment for global operations

Curious about going multi-channel? You’re not alone. Direct-to-consumer (DTC) selling on your own website helps you craft your buyer journey, own the customer relationship, and retain your loyal fans. On the other hand, marketplaces have excellent customer acquisition benefits, with each marketplace bringing their own set of loyal consumers. The answer to leveraging all of … Read more

How Can Business Investors Benefit from Market Segmentation in 2022

Many business owners and investors struggle to find the most lucrative industries on which to focus the scope of their investments. They have the right approach and all available means, but their efforts somehow result in a poor ROI. Businesses use market segmentation techniques in marketing and sales to categorize their customers into distinct groups. … Read more

How to Boost These Five Critical Ecommerce Metrics

It’s estimated that there are between 12 and 24 million ecommerce stores globally. Saying that it’s challenging to distinguish yourself in such a fiercely competitive market would be an understatement. But fortunately, there’s a way to ensure your online store rests on solid foundations.   The success of your ecommerce shop heavily relies on tracking the … Read more