Q: Manny spoke about using keywords in your product photo titles before uploading them to Amazon. Does anybody know if this should be our main keywords that we’ve already used in the listing or other keywords that aren’t as relevant? Almost using them as another backend tool..
A: This is a lot like Alt-text in the seo world. Basically, the search engine trying to index your listing cant tell what the images are. So your description of the image is how the search engine figures out what the image is. If you use keywords it will simply increase the keyword density for the words you are trying to index and rank for.
If you have any more questions about Amazon business, please do get in touch so we can assist you in getting the right information.
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