Helium 10 Review 2024: The Best Software For Amazon Seller?

Sharline Shaw

Struggling to choose the analytics and management tools for your Amazon business? Fret not. We have figured out a great choice for you. 

Helium 10 is one of the most popular business management tools used by Amazon sellers. The Helium 10 review tells about all functions and benefits it brings that saved many hassles.

As a sourcing expert for decades, we have provided consultation on product sourcing and marketing to ensure our customers gain the best experience. You will discover a beginner-friendly review for Helium 10 in less than 30 minutes. Let’s dive deep!

Helium 10 review

Helium 10 Quick Introduction – What is it?

Thinking of selling products online, you probably will think of Amazon. Being the world’s most recognized selling platform, Amazon contains a significant number of sellers. To compete against numerous sellers, here’s where Helium 10 takes place.

Helium 10 was developed by Amazon Sellers. It is one of the best tools of its kind. The program is led by Manny Coats, a serial entrepreneur and online marketing coach since the late 1990s.

Helium 10 is an extremely powerful operations keyword research tool for Amazon sellers. It is also called an FBA tool, which means Fulfilled By Amazon. 

Amazon sellers can use it to find high-ranking keywords, identify trends, and monitor competitors. Sellers can find this tool easily in the Chrome extension.

Helium 10 Review- How does it work?

How does Helium work

Helium 10 consists of 21 online tools that you can use directly. In addition, helium 10 offers a Chrome extension for seamless integration with the Amazon platform. With it, it can help to filter out the right products according to the set criteria.

Every tool that is presented in the Helium 10 dashboard has its functionality. On top of that, it keeps adding new features every year at no extra cost! They include listing optimization, ongoing maintenance, and product and keyword research functionalities.

As an ultimate FBA tool, Helium 10 integrates with Amazon APIs. In addition, it ensures that all Helium 10 Data are actual market data in Amazon’s business.

In short, Helium 10 is one of the SEO tools for Amazon sellers to track keywords and indicate sales trends. It is also a powerful analytics tool for online e-commerce businesses.

Pros and Cons of Helium 10

Pros and Cons of Helium 10

Helium 10 is a popular tool for Amazon FBA businesses to consolidate reviews from worldwide users. Let’s further discover the pros and cons of Helium 10. 


  • It has a comprehensive set of Amazon tools to help sellers rank better.
  • Powerful and various choices of software tools
  • Affordable and value-worthy pricing
  • A seamless user dashboard has a combination of tools for better results
  • Powerful data analysis function
  • Move data and launch campaigns in the easiest way


  • Not all tools maintain the same high quality
  • The starter plan has limited features
  • It might be a bit pricey for new sellers 
  • It has a steep learning curve

Why should you use Helium 10?

Helium 10 helps in investigating product sales and keyword searches on Amazon. In addition, it can calculate the sales required to reach the first page of keyword search results. Thus, it is one of the necessary keyword research tools to become a successful Amazon seller.

Related keyword research is a must for successful Amazon sellers. The ranking of product listings indicates how easy a particular product is to be found. The more people discover the product, the more potential sales occur. Therefore, these sellers rely on listing optimization tools to increase their keyword rankings.

With this tool, sellers can simply discover product ideas and validate them in the market. It tracks the high search volume, reflecting the market’s current needs. It works best as a market tracker tool.

Newbie sellers need not waste time thinking about what to buy or where to start. Although Helium 10 requires some cost, it is worth it for those who want to do e-commerce.

Helium 10 Review-Product Research

Product research tools can help sellers to find winning and profitable products to sell.

· Black Box

Helium10 Black Box

Blackbox is a simple yet powerful product research tool. There are 5 main tabs in Black Box: [Products], [Keywords], [Competitors], [Niche], and [Product Targeting].

Sellers can find products by scanning Amazon’s 45 billion product database using filters. The filters include category, monthly revenue, price, number of reviews, and shipping size ratings. They can also use advanced filters to narrow down the product list.

Black Box ensures products are always filtered out based on specific criteria. It can give them some new product ideas to discover new markets. Based on the hot selling products, sellers can research the market trends to boost their sales. 

Being one of the most popular tools, this software tool provides results based on several factors specified by users. The filtering result is efficient and accurate. It saves time and effort researching every niche that exists on Amazon. 

· Trendster

Helium10 Trendster

Trendster is like Helium10’s own Amazon-specific version of Google Trends. Sellers can check products for seasonality, whether they trend up or down over a multi-year timeline. 

Trend tracking allows the quick analysis of products based on seasonality and cash flow levels. More data and trends can help to determine future sales strategies. For example, sellers can increase their stock to fulfill the needs during that hot season if the product is seasonal. 

Trendster also analyzes ASINs (Amazon Standard Identification Number) and keywords. As a result, it displays sales rankings and historical pricing. Entering a keyword related to the ASIN will result in a Google Trends graph.

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Helium 10 Review – Product Listing Optimization

· Frankenstein

Helium 10 Frankenstein

Frankenstein (as its name suggests) works to combine useless disparate parts to create a whole new life. It is a listing analyzer tool. So, it can combine jumbled keyword lists and then split them into separate keywords.

It allows you to easily filter and sort them by different metrics, remove duplicates, and gain valuable insights. The aim is to understand which keywords make a big difference in their position and which ones don’t.

You can even sort them based on how often they appear on your list to reduce repeat fouls or add any less impactful behavior.

Frankenstein also allows users to take thousands of keywords and sort them by popularity. By this, users can get various keywords that are high-ranking.

Users can easily handle a large keyword list that fits their product page or keywords to help drive a lot of traffic and orders.

· Scribbles

Helium 10 Scribbles

Scribbles is an Amazon listing optimizer that helps sellers track keywords they use. It will show you the most searched keywords or phrases. To stand out from the competition, sellers always want to be indexed with the most relevant keywords in their listings.

Scribbles are fun to use. For example, after using Frankenstein to reduce the list of basic keywords, users can use Scribbles to add all the keywords to the page summary and title.

Scribbles also allow sellers to add the best-related keywords to their Amazon Seller Central to optimize their listings. Using the best keywords will drive traffic to your product listing and inspire more sales.

Sellers can use Scribbles to change the text field length if selling across many categories. When writing optimized titles and descriptions, using valuable keywords incurs better sales results.

Helium 10 Review-Keyword Research

· Magnet

Helium 10 Magnet

Magnet is Helium 10 powerful keyword research option. It uses the largest keyword database on Amazon.

Magnet results in many keywords that help reach as many fields as possible. Enter a word in the search, and users can get all keywords related to that main search.

It competes with the powerful keyword analysis solutions on the market today. In addition, many responses and keyword search stats are viewable to users.

The data is accurate and reliable in Magnet. Searches are instant to save time. Magnet also allows non-Helium 10 users to use it for free twice a day. That means even people who can’t afford the full package of new Amazon businesses can try it out!

With its vast database of keywords, Magnet discovers convenient business opportunities. It helps to stand out from their competitors.

· Misspellinator

Helium 10 Misspellinator

Misspellinator is one of the most underrated ways to get more sales regarding listing optimization. Sellers can achieve high sales and rankings by typing common misspellings into the product keywords.

Here, this valuable tool can quickly find the most common misspellings of the keywords. In addition, this tool allows sellers to use spelling mistakes to sell more Amazon FBA products.

It provides the entire search volume for every misspelling. Thus, this is a possible way to find new traffic sources. Users can import the list into Frankenstein for further listing optimization.

· Cerebro

Helium 10 Cerebro

Cerebro is a huge help in discovering competitors’ keyword strategies and is one of Helium 10’s most popular tools. It gives you all the insights into a product’s viability on Amazon.

It will throw up a product ASIN or product URL and thousands of keyword suggestions. They can also access helpful information. Some of it includes estimated search volume, number of competing products, Cerebro IQ score, and more.

Sellers can use this information on Cerebro to find new product ideas. In addition, users can easily get rankings for keyword searches, which they can use for the proper growth of their product.

It has a reverse ASIN lookup tool and uses product details instead of a seed keyword to find a phrase. As a result, Cerebro help prevents sellers from keeping guessing for the best keywords.

· Index Checker

Helium 10 Index Checker

The Index Checker tool checks to see if a product listing for a specific keyword is indexed. Sellers can use it to see if their item is being indexed for its high-value phrases and snatch keywords from competitors.

In other words, you can see:

  • If the product is indexing the most valuable keywords
  • Sellers should treat any irrelevant keywords in the product rankings as negative keywords
  • Do the same with competitor’s products to see if they rank for any keywords

Sellers can also enter competitors’ ASINs and check which keywords they are indexing for. As a result, it gets the job done faster, as it usually takes 30 seconds for the result.

Sellers can easily discover which keywords Amazon’s algorithm has picked up to optimize the ranking of listings. Thus, Index Checker can help to maximize profits and also avoid bad keywords.

Helium 10 Review-Sales Analytics

Helium 10 Sales Analytics

Sales analytics tools are essential for sellers to maintain and increase sales. Unfortunately, not every Amazon seller is proficient in finance, and Amazon’s various data reports are a headache. So, Helium 10 intimately launched the Profits function as a profitability calculator. 

Profits can help you understand financial reports, including revenue and profit, at a glance. It summarizes messy sales data lists exported by Amazon’s official backend.

This profitability calculator on Helium 10 allows you to view real-time 24/7 data of your business:

  • Total revenue
  • Net income
  • Sales trend
  • Profit margin
  • Which products are increasing/decreasing profits
  • Promotions
  • Refund

It’s all here, giving sellers a powerful dashboard to sit back and analyze and see precisely how their Amazon business is doing. It can even tell when inventory levels are peaking, allowing sellers to plan long-term.

Helium 10 Review-Pricing Cost Plan

Helium 10 Pricing cost plan

Helium 10 provides a free plan service that does not require you to bind a credit card. Some of these features in the free version have expiration dates, which are valid for 30 days from the time of account registration.

Helium 10 can be tied to a monthly/yearly subscription. On the other hand, users can purchase specific tools according to their needs. There are various plans available:

Starter Plan 

  • It costs $37 per month or $324 per year.
  • It has full access to Xray and limited access to other tools.
  • It provides single-user access.
  • Platinum Plan
  • It costs $97 per month or $970 per year. 
  • It provides solutions for business development.
  • It gives full single-user access. 
  • It provides powerful features, including the keyword tracker, index checker, alerts, and follow-up.

Diamond Plan

  • The Diamond Plan costs $197 per month or $1970 per year. 
  • It is perfect for professional sellers and teams looking to scale. 
  • It has multi-user login access. 
  • It offers the same features as the Platinum plan.

Elite Plan 

  • The Elite Plan costs $397 per month.
  • It is tailored for advanced sellers looking to scale quickly. 
  • It has the highest level of access to Helium 10. 
  • It hosts quarterly live workshops and monthly online training with top experts.

Helium 10 Review-Operations Tools

· Refund Genie

Helium 10 Refund Genie

This tool can accurately estimate and locate products lost or damaged by Amazon. With its automated generated report, sellers can easily submit it to Amazon. Then, sellers can receive their dues and make up their losses on time.

Amazon warehouses deliver millions of packages annually, which may damage some packages. The truth is that Amazon makes the refund process as long and confusing as possible. It aims to keep as many of these funds as possible.

Sellers will bear all the losses if they don’t consider these factors. This tool is an excellent option for automating the entire refund process. Sellers can get their money back as soon as possible with minimal stress or work.

· Inventory Protector

Helium 10 Inventory Protector

If sellers want to expand the market or increase sales, offering coupons is always a good way to try. However, incorrect coupon amounts may cause sellers to sell all the inventory at a discounted price. This tool can help to stop this from happening by handling inventory management.

The Inventory Protector Tool keeps track of all the units in inventory and each product’s value. It helps inventory management and provides running totals for the past 24 hours, seven days, or any custom period set.

Sellers need to authorize Inventory Protector to access their Amazon account. They can also create discount codes that users can only redeem once. In addition, it prevents someone from using a coupon or discount code to clear the entire inventory.

Helium 10 Review-Analytics Tools

· Keyword Tracker

Helium 10 Keywordtracker

The keyword tracker can track the ranking of product listings and how they’ve changed over time to see what works and doesn’t.

Sellers can do the same with their competitor’s list to learn from their competitor’s progress. It emulates any powerful marketing that will lead them up in the rankings.

This well-made and reliable tool is the primary function of the overall Helium 10 package. It will help sellers to make the right marketing decisions. With this tool, sellers can simply document the changes in their marketing and optimization efforts.

In this review, we saw that the tool could provide valuable information by showing how the product ranks for various keywords. As a result, sellers can easily find less competitive yet relevant keywords to optimize for better results. It takes Amazon Search Engine optimization to a whole new level.

· Market Tracker

Helium 10 Market tracker

The market tracker gives a comprehensive understanding of the situation of the market segment. All analysis, insights, and rankings are concentrated on a simple page. With the market tracker, sellers can view market share, new entrants, reviews, competitor data, price, BSR, sales revenue, etc.

By understanding every market move, sellers can take action to ensure that they have a competitive initiative. Sellers can also create their market to explore the possibilities.

The market tracker updates every day. Sellers can keep abreast of market dynamics to keep their business healthy. Also, it helps to make smarter decisions in the future by analyzing historical data.

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Helium 10 Review-Hijacker Alert

Helium 10 alerts

The most annoying thing for Amazon sellers is hijacking. The function of a hijacker alert is to notify by message or email when someone tampers with your product information or sells your products.

Sellers can allow this tool to connect to their Amazon seller accounts. If the product information changes, it will take screenshots and notify them in time. You don’t have to check or stay up late every day.

It will alert when the following changes:

  • Product name 
  • Product Description 
  • Product photo 
  • Product size 
  • Lost shopping cart 
  • Win the cart

3 Helium 10 Alternatives

Helium 10 alternatives


Sellics is an all-inclusive Amazon FBA management system. In addition, it has a unique feature to optimize Amazon advertising. Although new users get 14 days of free access, the monthly subscription plan varies from $77 to $499.

  • Complete and useful functionalities 
  • Allows to track pay-per-click ads
  • Receive a notification when someone posts a negative review
  • View statistics in real-time and determine if the business is making money
  • Rapid response of customer service is available via chat or email
  • You must connect to an Amazon seller account even for a free trial.
  • Only 14 days free trial available. 
  • Some basic tools, such as Niche Analyzer, Product Detector, and Spy Tool, are unavailable. 

Jungle Scout

Jungle Scout provides a complete set of Amazon seller tools. It helps sellers to find products, optimize product listings, manage inventory, and more.

  • Provides Amazon product sales and revenue data 
  • Easily track product performance to analyze trends 
  • Quickly discover competitive and market intelligence data 
  • Find terrific, high-value product ideas easily 
  • Find the most influential keywords 
  • Mass access to supplier databases 
  • Great customer support
  • A bit pricey 
  • No mobile application is available 


Perpetua provides ad optimization and reporting for all Amazon Advertising products. It integrates with Amazon, Instacart, Walmart, and other renowned brands. You can use it to attain full-funnel engagement and boost your visibility.

  • The mobile application is available and easy to use.
  • Quickly launch and manage Amazon Advertising campaigns
  • Provide advertising optimization 
  • Data technical support that can bring long-term growth
  • AI-based advertising engine
  • It has a very user-friendly user-interface design. 
  • No free version 
  • Not so cost-effective 

Helium 10 Reviews -Verdict

You may question: is Helium 10 the best Amazon FBA tool? According to user reviews of their experience with Helium 10, it is undoubtedly one of the best FBA tools for sellers.

The truth is that it integrates with Amazon APIs and has increased its reliability and accuracy in data analysis. Most successful sellers on Amazon find products, and relevant keyword research is crucial. So helium 10 is their first choice to consider.

In short, the tools and functionalities provided in Helium 10 have fulfilled the needs of sellers. With Helium 10, sellers can perform data analysis more simply and easily. It saves you more time and hassles in boosting your business.

FAQs about Helium 10 Reviews

1. Is jungle scout the same as Helium 10?

Generally, they are both Amazon SEO tools. They have similar functionalities. However, Helium 10’s accuracy of 84.1% is significantly higher than Jungle Scout’s 74% accuracy. That 14% difference might put your business at greater risk. Nonetheless, Jungle Scout has an affordable price compared to Helium 10.

2. Where does Helium 10 get its data from?

Helium 10 pulls data from Amazon’s APIs. Data included profit, refund genie, follow-up, inventory protection, and alerts. However, the refund amounts in the Refund Genie tool are purely based on estimates. Helium 10 data is one of the most trusted data from the Amazon API. It represents actual Amazon data.

3. How many users does helium 10 have?

Helium 10 has two ways of installation, Chrome extension, and a web system. In 2022, Helium 10 will have over 1 million users in the web system. Also, recently Helium 10 unlocked the achievement of 700k Chrome plugin users.

What’s Next

Without a doubt, Helium 10 is a powerful management tool for your Amazon FBA business. It helps find keywords, identify trends, monitor competitors, and optimize product listings. So, sellers on Amazon can use Helium 10 to increase their sales and conversions.

Are you looking for keyword ideas to enhance your Amazon business? Leeline has been helping companies with product sourcing and marketing. Drop us a message to boost your business.

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Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline Sourcing. With 10 years of experience in the field of sourcing in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing , pls feel free to contact us.