How to Drive Traffic to Your Website for International Trade

The rapid development of the Internet changes the way we deal with our international trade business. We have to take traffic into account once you create your own business website.  It may be a hard and quite difficult task when you are involved in such a type of business you’ve never heard of.  However, things will change as it is. You will find it quite easy once you read this guide about the ways to attract traffic to your website. Easy, and keep reading.

  1. SEO Strategy

SEO, short for search engine optimization, is the primary way to attract possible traffic to your website. For this strategy, you have to do SEO task to increase the rank of your website pages in the search result of major search engines. For SEO, high-quality content is the key to achieve your targeted traffic goal.

You must optimize your website for the industry you are involved in and product-specific keywords that would be searched by possible visitors. Incredible and exciting content, viral posts are the best marketing tools as they are irresistible for users to view your website, and go over and over to your website and make possible conversations with the contact info on your webpage, even tell his friends or families to go to your web for further promotion. All posted content will be in vain if the content is not good enough. Generally, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot. Different types of formats, fonts, power point presentations are allowed for you to make your content more impressive and exciting for possible users or visitors.

In addition, you can increase you’re the number of pages on your website, and you can assign important keywords to these pages to increase the possibility to be searched or to be directed to your site.  Sometimes, targeting the keywords research to make a little optimization may prove very fruitful, be it categories, separate landing pages for new launches, a blog page, or attractive elements like infographics, podcasts, etc. When you create your content, remember to optimize your keyword, your titles accurately. Given the algorithms of search engines, long tail keywords are more preferred when you make an SEO plan to promote your website.

  1. Socialize your business

It is a great way to socialize your business on the Internet.  It means marketing your business on social media platforms. Social media marketing has been a widely popular method to utilize to increase the presence and explode your website to your targeted customers. All major websites including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, are all available for you to promote the presence of your website, and your brand, your keywords. Generally, traffic from social media is very slow at the beginning, but it will snowball a lot of followers under your account later.

For Facebook and Twitter, exiting posts with insightful ideas, beautiful pictures will be very welcomed for you to gain much more followers in your industry. You can post anything that can promote your website and your products on these websites including your blog update, product update, news update, etc. If you already posted on social media, it’s good. But you have to remember to post regularly. You can create a social media calendar and use the scheduling tool to schedule a steady flow of content and remain top-of-mind for potential customers.

Besides, you can publish YouTube videos to drive free organic traffic to your website. As the second most popular search engines in the world, practical tutorials, and videos on the platform will drive huge traffic to your website if you link your content via the video. It will be of great importance if you gain exposure on the influential platform with the instructive guidance. If possible, you can find some influential person to help you promote your business. It will have the snowballing effect for your followers.

LinkedIn, another marketing method for the content on your website, is very important, too. A high quality post on the platform will deliver an enormous amount of value on your website.

There really is only one golden rule for social media marketing strategy: know your audience. Social media is your company’s opportunity to humanize itself, so reach out to your customers, study them and deliver content/posts that you know they will enjoy and interact with.

  1. Use Ads to Promote Your Web

The advertisement is another option for you. Ad campaigns are very normal and an effective way for you to sweeping your influence on targeted customers or users. Those targeted people will be very interested in your website business and relevant service. These paid Ads will be helpful if your targeted groups of people are interested in your service. For the ads campaign, you initiate via below methods.

You can buy ad campaign service on Facebook as it has a large number of users in data base on the platform. You can attract traffic to your website with your enticing post, finally, make a deal with your marketing initiative. This is how you convert your traffic into real sales on your platform. This way will increase your conversation rate and follow up the after-sale review to draw other possible followers. 

Besides, you can utilize Google re-targeting ads to increase the presence of your website for people who just left your website without buying anything or service. It is to reach those people and market your service or product aggressively on Google search engine shortly after they left your website.

In addition, you can also create an ad campaign on Instagram to reach the people in your area and potential customers to buy your products and service with a highly-targeted approach.

  1. Email marketing your website

Email marketing means marketing your website via email. These marketing emails can attract traffic on your website via the links in emails you send out. For email website marketing, you must have an email list of the targeted users or customers as your recipient that will read your email possibly.  It is a great way to drive traffic to your website to promote sales with useful links and fantastic pictures.

  1. Blog Marketing

You are allowed to create your own blog with wonderful ideas and contents, beautiful pictures to attract traffic. Blog content can be easily shared via social media websites and attract people to visit your website regularly, you can keep up the blogging and you will see an increase in traffic.  Besides, you can write a guest blog for your counterpart and embedded your website links or the links of your own blog in the content to attract possible visitors. Generally, the blogger will be much more popular than you. You can also accept guest blogs to attract viewers to your site. Blog commenting, blog communities, live blogging will also increase your presence in the blog communities to gain traffic to your website.

  1. Answer questions on shared platforms such as Quora

Quora allows you to answer questions on the platform, and link relevant keywords or content on your website. When people view these answers, they will possibly click relevant links to direct to your website. As a result, it may drive traffic to your website possibly and help you gain relevant conversation rate or convert some real business deals.

  1. Focus on user-friendly service

There are several ways to keep your website user-friendly to attract possible traffic.  Google’s Page Insight tool is available for you to check the friendliness of the mobile layout of your website. You can optimize the mobile layout and keep the size of pictures anchored in the content as small as possible. Generally, a pleasant layout will draw people’s attention and gain possible traffic. Given the wide popularity of mobile device and smart gadgets, you have to keep the website display a pleasant outlook.

  1. Involve the big event of your industry

Events generally refer to the live occurrence that will draw attention from the public. Exhibitions, community gatherings, and other lectures are all for you to join. You can upload relevant event news that you are involved in, be it your speech at the event, attending the event or covering the live event. If possible, publish your speech content about your ideas on the event them, professionals view it on your web and gain more traffic for your business. If you joined the event, and you can cover it about how the event goes, which will lead to more views for your targeted web. Somehow, if you are a big influencer, you may be get reported by some social media outlets, and stir up people’ curiosity to view much more info on the Internet to your web.

  1. Find an influencer for marketing

Influencer marketing is a great way to promote your business or service. As we know, the influencer has a lot of followers on the Internet or in the real community with years of credibility and integrity in the particular industry. You can leverage the influence of the person on social media platforms such as Twitter, Instagram, Facebook, and other social networks to reach possible targeted users or customers. It may be not as cheap as you imagine, but you have to stimulate yourself with possible successful business orders for the traffic it brings.  If everything goes right, it will drive the most conversation-ready traffic to your website.

The pre-requisite is that you have to choose the right influencer to promote your business or it will be a ruin for your business. You can identify the top influencer in your industry, and reach out to them about your business promotional ideas.

  1. Make offline marketing of your website

Offline marketing is another option for you to market your website. For the above tips, you must find online marketing is quite effective. However, there is still some offline marketing strategies you can implement in your website marketing practice to turn the offline customers into the online traffic and business deals. The cheap offline ad campaigns can be used to drive more traffic to your website online such as brochures of your business and your website, car advertising to the locals, interviews, and business cards. You have put all your names and website info in detail when you are engaged in the offline ads to increase your presence among your residence area, and convert these offline customer resources into online customers and drive traffic to your website. If possible, you can join a local organization to gain the membership and get your brand name and website exposed to a larger and higher-quality targeted customers or users. Your website listing on the organization’s website enables people to click on your link via the organization’s webpage to gain more traffic to your own website. Besides, you can also tell your families and friends to follow up your website update and get them shared on their social media platforms.

  1. Leverage Reddit

With over 2 billion page views, Reddit enjoyed a great popularity among the western people. If you have something great to share, Reddit is available for you to share it. You can post a link to your website and then quickly get your post up voted and viewed by quality visitors. You have to make sure your content is helpful, and other people are willing to read it.  The other way to use Reddit is to ask engaging questions that may get a lot of response on the platform. Generally speaking, the viewers on Reddit are quite professional in the industry.

We hope you enjoy reading this Blog. Most importantly, we hope you find our suggestions are helpful to your business. It may be hard for you at the beginning. But things will go on the right track if you follow the above tips and make relentless efforts for your online marketing. Getting here, it’s time to take action!

 

 

About the author

Sharline is the founder of LeelineSourcing.com. With 10 years of experience sourcing in China, She loves to share knowledge and ideas in sourcing bussiness.She writes only the truths which others are normally not willing to tell. This makes her posts distinguishable from other import & export articles.

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