Drop-shipping businesses work very efficiently to deliver their products to their customers. But it is not easy, especially in this competitive age. So you will have to bring your A-game to it if you plan to make your business successful. How do you do that? That’s where drop-shipping video ad campaigns come in. Drop-shipping video ad campaigns use effective digital marketing and online sales techniques to showcase your products to a larger audience group and help bring in more people to your existing customer base. How better to do it than through the power of video ads.
According to Smart Insights, over 92% of marketers in 2020 believe that video ads have helped increase their sales and market share. 66% of US teenagers watch online videos every day, and they are the prime customers of many businesses. Marketers believe video ads have helped them reduce unnecessary calls from confused customers. It allowed these businesses to focus more on their products rather than focusing on supporting calls. This shows just how much of an impact a quality drop-shipping video ad can have on a business. Today, we will tell you exactly how to implement quality drop-shipping video ads for your business.
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How To Implement Quality Dropshipping Video Ads For Your E-commerce Business?
Creating a quality drop-shipping video ad is easy. You don’t need any fancy equipment or gadgets. You don’t need to hire special video marketing teams to do it. All you need to do is follow the 5 steps.
1.Gather The Equipment
Like we said at the beginning, you need any fancy equipment, just the basic ones. You don’t even need a high-end camera for this. You can rather use your iPhone to shoot. But if you do want to buy a professional camera, we would suggest that you buy a mirrorless camera with long battery life. You will thank us later. You will also need some lenses if you go for a professional camera. The use-case of the lenses depends on how you want the scene to be.
But this is completely optional, and you can use your iPhone instead. What is not optional is a tripod. It’s a worthy purchase, and this will help you achieve very stable footage. Even though your iPhone has optical image stabilisation, an external tripod or gimbal would improve the footage. You will also need a microphone if you plan to add voice overs. I know carrying a microphone can be quite the hassle, and it’s an extra inventory that you will have to pack, but believe us when we say it will make a lot of difference. That’s about all the basic equipment you will need.
2.Filming
Set your tripod, set up the camera and microphone (if needed), and let the shooting begin. What style of footage you should shoot will depend greatly on how you want the video to be and how relevant it is to your business. If you try to record single continuous footage, which would contain various unnecessary stuff, you will have extra footage to work with in case you need it. You can also use the notepad to jot down important timestamps of the video you are recording.
This will make things easier for you to find where important clips are later during the editing stage. Alternatively, you can try to shoot a lot of footage. Keep the ones you need and delete those you don’t need. It will keep things organised and save time during the editing stage.
3.Editing
You can choose to buy a premium tool, but it’s not necessary. You can use an easy online video editor to edit videos. The trick of editing a drop-shipping Ad video is to keep everything short because people would rather skip the Ad. Keep things short, funny, and to the point.
4.Voice/Adding Background Music/Live Captions
As for sounds, you have three options to choose from: go with live captions on screen with background music, you can go with voiceovers, or you can completely skip the sounds, which will also save a lot of time. If you choose to go with voiceovers, use an external microphone to avoid background noise or you can also try realistic text to speech tools to generate natural sounding voiceovers to your videos.
Also, if you plan to add background music, make sure it’s royalty-free or non-copyrighted music, or else your ad will be taken down for infringing copyrighted materials. Use your creativity and leave no room for awkwardness.
5.Exporting and Uploading Your Video Ad
Now, it’s time to export the whole project into a single video and upload it to social media platforms such as Facebook Videos, Instagram Stories, or Youtube Shorts. You can use special codecs such as x265, also called HEVC, to dramatically decrease the final video size without compromising quality. Reduced file size means less time spent uploading videos to multiple sites. Choose a video resolution such as 1080p or 720p, and it depends on whether you have high-speed internet and a modern computer to export the video.
Once the video is exported and ready to upload, verify once more to see if everything’s in order. Choose the social media platform or your business site and upload the video. Even if you plan to use the video solely for your site, it is advisable to upload it on Facebook videos with a call-to-action message, which will definitely invite more people to your site.
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Wrapping Up
The tremendous impact a quality drop-shipping video ad has on a business platform is well known now, making it a must-have for every dropshipping business.
