There are so many sellers on Amazon that have no idea on Outlet Deals.
Today, we at Leeline Sourcing write this post to introduce you to the Outlet Deals promotion activity.
I hope it will be helpful in your Amazon business.
I. What is Outlet Deals?
Outlet Deals is a time-limited seckill promotion like LD and BD. To be more specific, this is a clearance sale. Outlet Deals are aimed at clearing goods that are about to be removed. So the discount is usually large with 25% removed.
II. The differences between Outlet Deals and other common seckill promotions.
1. Different registration methods.
Outlet Deals always use an invitation system. Generally, sellers can only submit a form to apply for Outlet Deals after receiving an invitation email from Amazon.
However, there are no guarantees that you will be picked. After the registration, the Amazon team filters the sellers that submitted the application to determine the final ASIN that will participate in the promotion. It is similar in some areas to promotions like Best Deal such that registration can be done through the investment manager.
2. Different durations and pricing rules.
Outlet Deals have long activity periods of up to three weeks compared to LD and BD activity time. However, to participate in the promotion, the pricing must be based on the average price of the past 30 days. You then must apply a 30% discount to avoid failing the registration process. You also have to note that prices cannot be changed during this period through background programs. The seller is required to modify the price of the product on the background product to match the price of your report. This cannot be changed randomly and must be done within the time given by Amazon.
3. Different requirements for ASIN which participated in this promotion.
- ASIN must meet the slow-moving requirements;
- ASIN uses Amazon Logistics;
- ASIN does not belong to categories such as clothing, footwear, jewelry, and watches.
III. Is Outlet Deals a new function?
No, this feature was first tested in 2002. Most sellers are not familiar with this feature because the background does not have its entrance. It is difficult for the sellers to find out whether the function exists. Secondly, the registration process is also difficult and only possible through an invite which might still fail.
IV. Whether clearance must use Outlet Deals?
Since the emergence of Outlet Deals in the forum, most of our friends want to use all kinds of methods to participate. However, we advise you not to follow the trend blindly. This promotion is hyped too much, and sellers can always get good results no matter the kind of seckill.
To deal with slow-moving products, you have to use more than one method of promotion. Sellers can use off-site promotions or promote directly to third-party warehouses that will change the marks. Overall, try and minimize the loss of slow-moving products!
V. The costs of Outlet Deals.
We’ve gone through many websites and can confirm that there are no registration fees for Outlet Deals. Those that have participated in the event can share the registration fees if any and their experience with us. However, even without factoring the costs, the pricing requirements for slow-moving products usually cuts off huge profits. If there is still a high registration fee, you need to consider it before registering.
The above are some information about Outlet Deals we shared with you. Hope it will be helpful to you.
If you want to source goods from China, then Leeline Sourcing will be more than willing to serve you. We have over 10 years of purchasing experience in China. We can find quality suppliers for you and help you negotiate the best prices with suppliers. LeelineSourcing has professionals that can arrange shipment saving you the transportation costs. If you still need to take photos, do labeling and other services, contact our customer service staff at info@leelinesourcing.com or chat with us online. We guarantee you excellent customer service.
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