11 TOP Product Research Tool For Amazon eCommerce Business 2025

Hi Amazon sellers! You might have interacted with several problems. Sales are down! Rankings are down! Products are down!

There is only and only ONE SOLUTION! PRODUCT RESEARCH TOOL FOR AMAZON!

Our experts have helped dropshippers and sellers uplift their business from the ground and skyrocket their sales with the right Amazon business strategy.

Do you want to rank HIGHER? Choose the right product. 

Do you want to DEFEAT the competitors? Choose the right product! 

Product research is a straightforward yet CRUCIAL task for the eCommerce business!

In this blog:

• We will learn top product research tools.
• Which tool is best?
• Why are product research tools the best?

What Is The Amazon Product Research Tool For?

Product research can unlock countless doors to success. 

And don’t you want to decide on POTENTIAL BENEFITS?

Amazon product research tools can bring about winning products. So, you will be more attentive and curious to leave your rivals behind. 

We have shortlisted some MAJOR PURPOSES for using Amazon product research tools!

• A product tracker can find low competition yet profitable products.
• COMPETITOR ANALYSIS for each item becomes more manageable and deeper.
• Product IDEAS, Sales RANK, and KEYWORD data can put you in a race with your competitors.
• An Amazon seller can find multiple products at competitive prices and skyrocket sales within a SHORT PERIOD.

Isn’t it something you want?

Why Should You Use An Amazon Product Research Tool?

A common question arises in most minds. No brainer yeh indispensable to answer. Why is product research crucial?

Many REASONS! And Authentic ones!

It is the DIRECT ROUTE to the GOLD MINE!

Here are multiple reasons for using Amazon product research tools!

• You can filter out low-competition products

Low competition products— They are BLACK MAGIC! 

A low number of sellers are selling the products. By that means, the product is rare! Competition is low! You will be ranked higher!

Conversely, your success chances are low if you choose a saturated product. High competition and expensive marketing costs mean low profit. In the worst case, you would end up in losses. 

Congratulations! Ranking Goals Achieved!

• Historical Sales Data

Recent Sales. Previous Sales. Monthly Sales. Yearly Sales.

Historical sales data is kickass information! Even MIRACULOUS! 

If you rely on sales info, you can do something better and get a POTENTIAL PROFIT!

• Competitor Insights

Want to leave the competitors behind? You can’t do that without knowing the competitor’s best-selling products.

Product research tools can drive REAL-TIME insights from your competitor’s product directory.

With that knowledge, you will say, “Oh, I can win now easily!“

The whole process is so simple!

11 Product Research Tool for Amazon

Here are the top 11 product research Tools helpful to your business.

1. Jungle Scout

SCOUT in JUNGLE, right? It fits at Jungle Scout.

A soldier went out to hunt down the enemy’s information! Greg Mercer introduced the JUNGLE SCOUT in 2015 to revolutionize the data and eCommerce business!

JS extension helps you to analyse many products in a short time. You see average reviews, sales, and orders on every product with a single click. It saves me a lot of time in product research. 

Amazon sellers and eBay sellers use it for finding the; RIGHT ITEM with the RIGHT APPROACH!

Pros

• Jungle SCOUT provides multiple tools! You can even say all the tools for Amazon product research. You access data, collect data, and use accurate data to drive more sales each month. So, you gain higher conversions and make more revenue.
• The keyword research tool provides in-depth keyword research for each product you find. With this, you will have an advanced approach to higher ranking and more significant sales. Again, PROFITABLE BUSINESS.
• Single click and BOOM! Hundreds of relevant products will be on your dashboard! Newly featured products attract more customers and, in turn, more sales.

Cons

• Inventory management is COMPLEX! It’s like sorting out PILES of BOOKS.
• Expensive! It is very much expensive for beginners!

• Pricing plan

Three paid plans. The price starts from $49 per month to $129 per month for entrepreneurs!

Suggested reading: Jungle Scout Review: Is It Best Tool For Amazon Sell?

2. Helium 10

Do you want to start as an Amazon FBA? How can you even forget the HELIUM 10?

Another magic tool that casts SPELLS!

Helium 10 is not a SINGLE TOOL! Instead, it is a collection of multiple tools!

Want Reverse ASIN Lookup? Use CEREBRO TOOL!

Don’t know accurate sales estimates? No problem! Helium 10 is there.

HELIUM 10 is a GIANT for Amazon FBA sellers!

Pros

• Keyword research, product research, product analysis; all tools are AVAILABLE! Simply awesome! Your business will skyrocket within days.
• Product monitoring alerts keep you aware of what is going on in your account! By that means, you can manage your inventory and gain an edge over your competitors.
• A FREE PLAN is available! Go ahead and use it when you don’t have a budget. No payment is required. No worries.

Cons

• Unfortunately, it is not USER-FRIENDLY! Are you disappointed like me, right?
• The beginner plan charges $29 but has some restrictions!

• Pricing plan

It is super AFFORDABLE! The premium plan starts at $29. Just $29 Per Month! 

For enterprises and established eCommerce sellers, you have higher-paid plans with more features.

Suggested reading: Helium 10 Review : The Best Software For Amazon Seller?

3. SellerApp

Selling on Amazon was not easy until we had SellerApp— one of the best Amazon product research tools with MARKET INTELLIGENCE!

Artificial Intelligence and Machine Learning technology have provided a NEXT-LEVEL APPROACH to the critical factors with potential profits.

So, you can gain access to unlimited products with quality listings! 

Let’s check out its pros and cons!

Pros

• Free TRIAL is available for use. So, you can regard it as a FREE TOOL! You don’t have to pay a single penny!
• AMAZON PPC adverts management is quite a MIRACULOUS feature. With PPC campaigns, you advertise your business freely.
• They have a CHROME EXTENSION for your profitable niche! So, you don’t have to leave your tab for using the tool.

Cons

• Reverse ASIN research is not available. That is the major con!
• Ease of Setup is a bit difficult but not a big problem.
• Pricing plan

They have a FREEMIUM Version. The paid plans start from $39 per month. The price increases as the number of features increases.

4. Viral Launch

10,000+ Brands. 225 million products tracked. 44,000 products launched! All this data is significant to let VIRAL LAUNCH prove its worth.

Therefore, we call it the VIRAL LAUNCH that launches the VIRAL PRODUCTS!

You get the best Product keyword ideas from Viral launch. I get new ideas from there and check them in Google trends. 

If you are an Amazon seller, a Viral launch can be a fantastic opportunity! Something even more significant than that.

Pros

• Full STACK SYSTEM. That means you can combine multiple tools for your Amazon FBA account and work with precise integration. Multiple integrations make it easier to run your seller account on different sales channels.
• Hurrah! They have a CHROME EXTENSION. Don’t you love it? It becomes easy to use the tool.
• A Copper-bottom AI system processes profitable product ideas with next-gen analytics. You make high-profit margins with more sales.

Cons

• A bit difficult to catch the picture of a working mechanism for beginners.
• It has product launching tools but not selling tools that also boost sales.

• Pricing plan

The lowest price of a package is $69 per month. A bit expensive, right? 

5. AMZBase

AMZ Base? It seems like a famous name, right?

I have heard of this tool already.

If you are looking for FREE tools for your Amazon business, here it is— AMZBase.

It doesn’t only research the keywords but also helps you integrate your account with Alibaba, Google, and many more!

Let’s check out what this tool has for you!

Pros

• Super EASY to use. You can understand the working mechanism effortlessly. Isn’t it something you want? Overall, it becomes easier to gain access to all the features.
• Multiple integrations with ALIBABA and CamelCamelCamel are available. All your sales channels are in one place. By that means, different sales channels are integrated.
• They have a CHROME EXTENSION. It becomes easier to hunt down products while being on the search result page. With chrome extensions, you don’t have to move from Amazon to the tool.

Cons

• No doubt the tool is free. But the number of features is less compared to competitors.
• Integration of multiple sales channels can be complex if you are a beginner!

• Pricing plan

There are no pricing plans. It is a FREE tool! Excellent OPPORTUNITY, AHEAD!

Suggested reading: Best 20 Amazon FBA Tools For Amazon Business

6. Keepa

Product research is not sufficient! Instead, PRODUCT PRICING is essential.

You can potentially reduce the revenue. And it causes damage to your profit margins.

KEEPA doesn’t lose potential revenues. It tracks the REAL-TIME prices and helps you synchronize product prices.

Keepa shows the previous sales & price graphs. It gives you ideas about whether this product has a stable market. If it is too volatile, then Supply & demand is disturbed. For some people, it is an open opportunity, but in the long term, it would be disastrous. 

Let’s dive deep into KEEPA’s Amazon product research phase.

Pros

• You can find a WINNING PRODUCT for your Amazon BUY BOX. Buy Box winning puts you on the top of the list.
• Accurate estimated sales put this tool among the best Amazon product research tools. So, you get more sales and more profits.
• The tracking process is EFFICIENT! You validate product ideas in the Amazon marketplace! Excellent product ideas will stimulate better business progress.

Cons

• Features are less than competitors.
• The product database is not higher.

• Pricing plan

It costs around $19 per month. Therefore, it is SUPER AFFORDABLE even for the new Amazon sellers!

7. IO Scout

This seller tool has made us review the tracking and selling features. And we could say, “We have no words to describe the IO SCOUT!”

It has some top features for selling on Amazon.

Keyword tracking.Amazon FBA product research process. And everything else is above par.

Let’s learn more about this Amazon research tool!

Pros

• Sales estimator, profit calculator, research tool, and many other tools are available in this ONE-STOP-SHOP! So, you don’t have to wander for multiple software.
• Product database with Whooping 450 million products! Don’t you think it is a considerable number? With a vast product database, a single product won’t go out of your sight.
• Data is updated daily! So, you can get REAL-TIME TRACKING features. Updates keep your business requirements updated.

Cons

• They don’t have an EASE OF WORK! I mean Chrome addition for working!
• No email marketing!

• Pricing plan

They have a paid plan of $29 per month. They are still AFFORDABLE to sell on Amazon.

8. ZonGuru

“Boosts ranking within 8 Days!” It is what Zonguru challenges for Sellers to sell on Amazon and rank higher.

To some extent, they are right! 

Zonguru has some powerful analytics tools that offer an advanced level approach to the selling process.

Let’s elaborate on this tool to determine whether you should select it or not.

Pros

• EASY TO USE! You can operate it even if you are a beginner! So, no worries about understanding the tool.
• Want to get a best-seller rank? Try this tool! You will find yourself ahead of your competitors.
• Powerful data insights can push your rank and business simultaneously. With higher business rankings, your reliability score increase on Amazon.

Cons

• It was a bit expensive.
• The user interface is not as good as you can expect from other competitors.

• Pricing plan

Their paid plan charges $39 per month. You can pay more for more features. However, they allow a FREE ACCOUNT trial!

9. Sonar

SONAR— it is not an ultrasound radiation system for detecting the whales in the sea!

But its activity is similar to that.

SONAR dives into the ocean of keywords and provides well-researched keyword search volume. Reverse ASIN features put it ahead of many competitors!

Different keyword research options like MATCHING and accurate phrases enable fast and practical research. On the search results page, you can apply FILTERS to narrow down your research.

Want to know more? Go ahead!

Pros

• 100% FREE TOOL! You don’t even have to sign up for it. You can achieve business goals without paying a single penny.
• REAL-TIME keyword search volumes help in Amazon FBA product research. Combined efforts with keyword research strengthen your business base.
• Want to translate keywords? No problem. SONAR can do that too effectively. Keyword translation enable access to different languages.

Cons

• Features are limited! 
• It can be complex for beginners.

• Pricing plan

This tool is freely available to sell on Amazon. However, you can choose different paid plans from a parent tool called SELLICS!

10. AmazeOwl

AmazeOwl is one of the best Amazon product research tools with some whooping features.

600 million items. 11 Marketplaces. All you need for your business. They have data for various marketplaces, but I prefer it for US & UK. The keywords would be different in other languages, making it difficult to get new ideas. 

AmazeOwl started working in 2016 and has helped over 4,000 sellers.

Not Amazon. Not Shopify. Whatever and wherever you sell, this tool can be your selling partner.

Curious, right?

Let’s catch the picture of its pros and cons.

Pros

• They have an extensive product database of 600 million products. Just imagine 600 MILLION products! You even get rare products.
• You can do NICHE RESEARCH! ANY Niche! No matter what niche you are selling in, this tool can help you. From now on, you don’t have to worry about which niche you should choose.

Cons

• They don’t have a listing builder.
• The supplier database is unavailable, which can be a big problem for some sellers.

• Pricing plan

They have a free version. However, their premium plans start at $12.99 per month. Is it affordable, right? 

11. Profitguru

Profit GURU! What do you infer by the name?

A teacher for your profit.

It fits here perfectly. This tool has some fantastic features related to product research, high-quality analysis, and data-driven results for your following product listing.

You can do product research, check the product prices, and boom! Before listing them, these features will allow you to write accurate prices.

The profit will be yours! Go ahead and try this tool!

Pros

• Robust product research and keyword research enable fast and effective progress in the business. High business progress helps achieve goals faster.
• The user interface is excellent. Easy to operate and understand. So, no worries about stressing your brain.
• You get all the data-driven analytics, including the product category, sales, and other things, from this tool. By that means, your business fundamentals will be solid and emerging.

Cons

• Its plugin has some problems regarding regular operation. So, they should consider improving the technology.
• Product data may not be up to date. So, it is a real headache for the sellers.

• Pricing plan

Their paid plan charges $15 per month. For beginners, it is a QUITE INEXPENSIVE choice.

How To Choose the Right Amazon Product Research Tool?

Many blogs on GOOGLE! Hundreds of TIPS! Still not enough, right? 

If you haven’t decided what to choose and how to choose, no problem!

We are there! We will always be there for your assistance!

There are many things you should look for. Do you prefer sales data or keyword research volume? How do you define a saturated market and your strategy? These questions are important before choosing a Product research tool. 

I prefer both data, and my strategy is to look at how many competitors I have. If they are big brands, then they have the marketing budget to spend as an individual you won’t. 

Before making CHOICE, we have some questions on the list.

• What do you expect from an Amazon product research tool?
• What features are crucial for you? For example, REVERSE ASIN, Historical sales data, or both.
• What is your budget?

Have you been able to answer all the questions? Great! You just cracked the code!

An ideal Amazon product research tool can have:

• It must have all the features; product research, competitor research, keyword research, etc.
• The tool must be super affordable! Every one of us is not RICH!
• The UI interface must be USER-FRIENDLY. So, the user can easily understand the working mechanism! Once your market research is complete, explore the best AI tools to optimize your business operations further.

Final Words

Are you rich? (Just kidding)

Even if you are a beginner, the right choice will bring fruit!

Some popular and best Amazon keyword research tools like HELIUM 10 or JUNGLE SCOUT are simply the NETFLIX of products.

But!

You can’t choose them if they don’t fall in your BUDGET RANGE. So, compare the features of ALL TOOLS and determine which outperforms at the given budget!

You will be happy with your choice!

FAQs about Product Research Tool for Amazon

What’s Next

Look. No doubt, product research is BIG CHEESE! 

But getting QUALITY with the right product is like the ICING ON THE CAKE! 

So, how do you get the quality? Where do you get the quality? When do you get the quality?

All questions. One answer. Leeline Sourcing.

Our experts have a decade of experience and have achieved milestones in getting International suppliers and helping Amazon FBA sellers.

Call us to get an appointment and a free quote for your project.