Sell On Allegro

Welcome to my ultimate guide to selling on Allegro in 2023.

E-commerce is growing bigger and bigger worldwide. And, Allegro is definitely worth considering.

As an experienced sourcing expert, we’ve helped companies PROFIT by selling on Allegro. In-depth, we cover:

• What is Allegro?
• Things You Should Consider Before Going on Allegro
• Selling Fees On Allegro Marketplace
• How to Sell On Allegro?
• Best Practices for Sellers
• The Benefits of Selling on Allegro

Interested? Let’s get started! 

What is Allegro? How Does It Work?

Allegro pl is the largest eCommerce website in the Polish market, established in 1999. It started out as an auction site. The continuous development eventually SURPASSED eBay and Amazon in the European market.

It has: 

• 14 million monthly active users
• 165 million visits per month

Allegro operates a marketplace model, meaning customers are from over 135,000 merchants. Sellers can list an unlimited number of offers on the platform.

List items, receive payments, and send packages. It’s just that simple. 

With a HUGE customer base, it creates POWERFUL network effects. It benefits buyers on the demand side and merchants on the supply side.

Things You Should Consider Before Selling on Allegro

Product Selection 

You need to select POTENTIAL categories and products you want to sell on the website. Key categories include:

• Automotive
• Fashion
• Home & Garden
• Electronics
• Books and Collectibles
• Health and Beauty

Sales for a particular product will vary depending on the seasonality. You should have the LATEST data and consider product demand and profit margins.

Research the Niche

Check out the most popular products on Allegro. Any time you want to add a new product, you should ensure there is still a DEMAND for it when you set it up. Don’t just hop on to a niche where the demand is so high, as well as the competition. I learned the hard way that choosing a niche with high demand but low competition is best. 

Consider Your Target Audience

It is recommended to use Polish when listing. Using English is fine. However, you can reach more locals using their language. 

You get help from translation software or the third-party Allegro moving software. Moreover, it also supports hijacking.

Suggested reading: Best 20 USA Sourcing Agents

Selling Fees on Allegro Marketplace

1. Listings Publication Fee

Allegro platform charges publication fees for SOME categories of products (not all!) Categories subject to listing fees include:

• Automotive products
• Motorcycles
• Mechanical products
• Animals

And more.

2. Sales Commission

Upon purchase, it charges a sales commission, a percentage of the transaction amount. The commission rate is between 5-15%. It varies for different categories.

The formula for commission fee=

 (commission ratio × selling price of a single item) × number of items.

3. Store Subscription Fee

The monthly subscription service is a set of OPTIONAL tools to support the seller’s sales.

It is divided into three levels:

• Basic: PLN 49 per month
• Professional: PLN 199 per month
• Premium: PLN 3,000 per month

The higher the subscription level, the more functions sellers can use. These functions include sales data analysis, label and banner advertising, etc. But if you’re on a budget, I’d say go for the basic plan. The features are still great. Besides, you can always upgrade anytime when the budget is right.

How to Sell on Allegro?

1. Account Creation 

To sign up, go to allegro.pl. 

Select “Business Account.” You can click on the upper right corner to change to English if needed. Fill in ALL necessary fields in the registration form.

After submission, Allegro will email you the email address you provided. Check your email and confirm the registration within 24 hours.

Suggested reading: How To Get Approved For Multiple Seller Central Amazon Accounts

2. Upload Company Registration Documents 

Please prepare the following documents in advance:

• Company Registration Information 
• Business License
• ID card / Passport
• Driver’s license
• Residence Permit
• Social security card

When you are ready, submit it and wait for the platform to review it. Don’t worry. You won’t have to wait ages for your documents to be reviewed. It took us around 3-4 days, faster than most sites we’ve registered with. Upon approval, you proceed to set up your store. 

3. New Store Settings

Payment Settings

First, the seller must choose the desired payment channel. Payment channels supported are: 

• Lianlian
• PingPong
• Payoneer

Note: The account holder must be consistent with the registered company with Allegro. Otherwise, it cannot be bound.

Logistics Settings

You will have to set up your store’s shipping options: 

• conditions for free shipping
• how the shipping fee will be calculated
• same-day shipping conditions
• create a shipping form

Finally, you upload the first offer to your store. After clicking ‘List your first item,’ you will be redirected to the page for creating offers.

Note: You can only upload the product after your registration documents are approved.

Best Practices for Selling on Allegro

Market Research

For 93% of Polish consumers, the PRICE of goods is a decisive factor affecting their purchases. Understanding what the winning products are is crucial to generate more PROFIT.

Pay attention to what sells BEST and is TRENDING. Offer a competitive price. As much as possible, offer your products lower than most competitors. Trust me, even a dollar or two difference in your prices can significantly impact you. You BOOST your sales by accumulating your customer base.

Use its built-in research tools to help you with analysis before posting ads.

You find the investment and effort put in will definitely turn out the BEST result. 

Platform Language 

It is best to use Polish for better localization operations. Using Polish on listings, product details pages, etc., is more attractive to users. You get help from translation software or your friends who know Polish.

The Benefits of Selling on Allegro

 1. The users are all over Poland, up to 98%.

Nearly 75% of Poles choose Allegro as their first choice when shopping online. It has 14 million users, and 90% of users will regularly buy from it. The popularity is very high.

2. Super high order quantity. 

Let’s look at some interesting numbers of Allegro. It has

– an average of 300,000 daily active users

– more than 500,000 daily orders

– more than 900,000 daily transactions. 

With the HIGH daily profit, MORE customers can browse your product listings. 

3. Support the mobile app.

The annual growth rate of the Polish e-commerce market in mobile terminals is 67%. The mobile app is conveniently available on both iOS and Android. Shop ANYTIME, ANYWHERE. 

4. Comprehensive support for sellers.

Allegro helps sellers to overcome cross-border barriers of worldwide sellers. There are also multiple options for in-site advertising support.

FAQs about Sell On Allegro

What’s Next

In recent years, there has been a rapid development of cross-border eCommerce. Allegro is worth joining as a seller with HUGE daily traffic and ENGAGING seller support.

Interested to know more about sourcing and eCommerce solutions? Leeline Sourcing is the name you can trust with over a decade of experience. 

Reach out today on our service page! We are always ready to help.