Sell On Tokopedia

Want to bring ordinary businesses to Tokopedia but do not know how it works?  

We’ve got you covered. With over 10 years of sourcing experience, our team gives the BEST solution that suits your needs. Your business SKYROCKETS with increased customer satisfaction.

In this article, we cover EVERYTHING on how to sell online on Tokopedia: 

• What exactly is Tokopedia
• How do Tokopedia stores work?
• How many users does Tokopedia have?
• A step-by-step guide to selling on Tokopedia
• Pre-considerations to sell on Tokopedia

Ready to start? Let’s go!

What is Tokopedia?

Tokopedia is one of the LARGEST and most-visited e-commerce platforms in Indonesia. Founded in 2009, the company’s core vision is to EMPOWER millions of small businesses. The goal is to GROW their businesses ONLINE.

Tokopedia is the local “Amazon” in Indonesia. This e-Commerce site sells by connecting consumers and sellers. It has a pivotal position in the local e-commerce shopping market.

Tokopedia has guaranteed authenticity and broad product categories. It makes online shopping EASY for Indonesians. 

Current status and future of the e-commerce market in Southeast Asia

Southeast Asia’s own large demographic dividend built a vast e-commerce market foundation.

In 2022, the growth in the Southeast Asia e-commerce market is OUTSTANDING. It achieves 20.6% of the expansion. Among them, Indonesia and the Philippines hit the FASTEST growth.

E-commerce in Southeast Asia is one of the most promising fields in the future. As early as a study by Google, the value of the online economy in Southeast Asia was as high as US$50 billion in 2017. It is far exceeding the expected 35%. 

The scale of e-commerce in Southeast Asia is expected to exceed US$170 billion within five years!

Such amazing data. 

How do Tokopedia stores work?

With an average monthly visit of 137.3M, Tokopedia has more than 550 million products. It is one of the largest e-commerce platforms in Indonesia for online shopping.

In May 2021, Tokopedia merged with the car-hailing platform GoJek to form the GoTo Group. It is the FIRST platform in Southeast Asia to combine several services below: 

– E-commerce

– Logistics

– Financial services.

Tokopedia’s business model tends to focus on the B2C and C2C that serve consumers and sellers. International companies or local individuals open their official stores on it.

This popular marketplace helps sellers REACH more consumers than other channels. 

POTENTIAL sales. 

BETTER earning! 

How many customers does Tokopedia have?

In the first month of Tokopedia’s launch, the team only get 509 merchants and 4,560 registered users. The total revenue in that month was only 3.3M Indonesian rupiahs (about USD 227).

By 2021, Tokopedia surpassed 100 million monthly active users. It has more than 11 million merchants and 550 million products. Its monthly active users are about 38% of Indonesia’s total population.

Indonesia is a populous country in the world. Tokopedia is expected to grow with broader internet coverage over the country.

A Step-by-step guide to selling on Tokopedia

1. Register to Open A Store

Make your own Tokopedia store name and domain name. Check the store name and domain name in advance to see if they have yet to be used by others.

It is necessary to fill in your company introduction and corresponding explanation. Then, upload your logo to make it identifiable.

After setting up, you have activated your Tokopedia online retail store. Next, upload products to start the business.

To register, go to: https://seller.tokopedia.com/edu/

2. Product Selection

All products sold on Tokopedia need to be certified by SNI. 

Find a winning product category to sell on Tokopedia. Some bestsellers are the following: 

• Furniture and Equipment
• Fashion and Beauty Products
• Casual Chic
• Accessories

Determine the product pricing that is competitive or not too far from the market price. By this, you ATTRACT many buyers.

3. Delivery

Tokopedia does not support cross-border logistics and fulfillment solutions. It cooperates with many local logistics partners to deliver goods ON-TIME. 

These include: 

• Gosend
• Grab
• Anteraja
• Sicepat Ekpres
• Rex 
• Ninjaxpress
• Lionparcel

For international sellers, it is necessary to transport the goods to Indonesia first. Then, send them to the buyer through the supported logistics companies.

Thus, choosing a GOOD logistics service provider to cooperate with is more secure.

Why is Tokopedia a perfect platform to sell?

1. Selling on Tokopedia is FREE. 

No hidden fee; you easily open your own e-Commerce store ANYTIME. Save your budget on store opening and INCREASE your profit margin.

2. Reach 97% of potential consumers in Indonesia. 

As the largest online marketplace in Indonesia, the daily online traffic is AMAZING. It is the BEST way for online retailers to reach more target audiences. 

3. A COMPLETE logistics system.

Tokopedia delivers items to every corner of Indonesia via online shopping. The local shipping fulfillment has good reviews from the users. 

4. Support many functions.

Tokopedia Indonesia provides useful built-in tools for online retailers. These include: 

• Special promotional offers for sellers
• Store customization
• Automated shipping label printing  

It analyzes statistics and increases your SALES. Anyone shop online at EASE with the variety of payment methods available. 

Pre-considerations to sell on Tokopedia

It is free to open a store on Tokopedia. But, each seller’s store is only allowed to sell 50 products. They must pay to join its “Power Merchant & Power Merchant PRO” membership program if they want to sell more.

The sellers can use a series of exclusive functions provided by Tokopedia. It exempts other additional fees and Tokopedia advertising fees.

Tokopedia is a local online marketplace in Indonesia. So, few ERPs are connected in the market. Also, you need to manage the logistics well, as Tokopedia only covers local delivery.

The Indonesian language is the primary language used. Using it in the product title and description is beneficial. You reach MORE consumers in Indonesia.

Conclusion

In less than a decade, Tokopedia has become the top e-commerce platform in Indonesia. The market offers ample business opportunities for various small suppliers and SMEs. Thus, it has become a preferred online shopping destination.

The growth of Tokopedia is certain in the next few years. The prosperity and growth of e-commerce in Southeast Asia indicate it well.

FAQs about Sell On Tokopedia

What’s Next

Tokopedia’s success in the Indonesian e-commerce market will reach a booming state. You gain HIGH PROFITS joining as a seller on Tokopedia.

Looking for more sourcing and e-Commerce solutions? Leeline Sourcing is all you need. We have over ten years of sourcing experience for your business. 

Talk to us today to grow your brand!