Why is CUSTOMER trust important in advertising? 5 minutes Guide from EXPERTS

Thousands of SELLERS are selling. But not all of them are SIX figures or SEVEN figures. ABOUT 2% drive the sales in SIX or SEVEN figures. 

So what do they have in SPECIAL? What makes them reach that LEVEL? 

It is: 

• Consumer trust in advertising 
• The high number of CONVERSIONS 
• Integrated approach toward INVENTORY

Do you have ALL this in your store? 

If not, MEND your ways. Choose the RIGHT way. And get on the TRACK. 

This guide shows you how to TRUST in ADVERTISING and COME up positively. 

Ready? 

Let’s get started. 

What is the role of customer trust in consumer behavior?

Trust is the MOST crucial THING. It is BLACK magic. 

A customer TRUST can: 

• Increase the NUMBER of sales 
• Turn your short-term customers into LONG-TERM. 
• Optimize your business to a GREATER extent. 

Don’t you want that? 

Usually, customers give their reviews for SPECIFIC products and show their TRUST. 

Selling QUALITY is key to building HIGH trust among customers. Get MORE customers with a better approach. 

What kind of advertisements are consumers most interested in?

There are NUMEROUS types of ADS. Almost all of them attract CONSUMERS to a greater extent. 

Different surveys have SHOWN different results. 

Social Media Advertising 

There are MANY SOCIAL MEDIA platforms. 

Popular names include: 

• Facebook 
• Instagram 
• Twitter 
• Youtube

Over 4.9 billion users have JOINED social media. 

If you promote a SINGLE ad on Facebook, it can reach over 1 billion users. 

As per the REPORT, about 34% of INTERNET users view ads on SOCIAL media platforms. 

PPC advertising 

Pay-per-click advertising is an advertising system. You only pay when the CUSTOMER clicks on the AD and VISITS your site. 

Google or Amazon offer PPC advertising campaigns. 

As per statistics, 76% of people watch PPC ads and visit the products. 

Mobile Advertising 

Mobile advertising is watching the ads on SMARTPHONES. 

It includes different ways to watch mobile ads. For example: 

• Mobile display ads 
• Shopping ads 
• Mobile videos 

All these are MOBILE advertising ads. 

As per Statista Report, 60% of the total market is by Mobile advertising. 

Print Advertising 

It is the OLDEST method. 

Common sources are: 

• Magazines 
• Newspapers 
• Flyer ads

Nowadays, it is available and has less reach. It is BECAUSE of access to a small number of people. 

73% of consumers prefer PRINT advertising. 

Broadcast advertising 

TV or digital media advertising comes under the CATEGORY of broadcast advertising. 

As per a Google report, 55% of users pay heed to TV ads. About 45% neglect it. 

Why is trust crucial in advertising?

There are MANY BENEFITS of building TRUST in marketing. And you can’t NEGLECT those points. 

Here are the POINTS. 

It improves business RECOGNITION 

Business RECOGNITION depends on TRUST. 

The MORE trust you build, the more reputable your business will be. Customers GIVE positive feedback. Let others know about your BUSINESS. 

You’ll be enjoying the feast of a HIGH reputation. 

The conversion ratio is HIGH 

The conversion ratio is SALES to VISITORS. 

And when you have a HIGHER trust, customers VISIT. Buy the ITEM. And MOVE on. 

Isn’t it something you want? 

More Customers turn to your Business

A chain of CUSTOMERS is possible when your TRUST is your main feature. 

One customer tells others. And This way, you advertise your BUSINESS without paying a SINGLE penny. And it is even more beneficial than PAID advertising campaigns. 

How Advertising Affects Consumers’ Purchase Intention?

Advertising campaigns have a POTENTIAL impact on CONSUMERS. 

According to a CLUTCH survey, more than 80% of customers buy the products after watching ads. 

Multiple FACTORS change the mind of the buyer. 

• The details of the ads. Usually, marketers use PAIN POINTS. And these pain points compel the buyer to make the purchase. 
• The special offers added by the ADVERTISERS. Some marketers give discounts that also play a role in attracting customers. 

Here are some statistics. 

• Sixty percent purchase after watching advertisements on TV. 
• Forty-Five percent of users make purchases after watching magazines or newspapers. 
• Forty-two percent of purchases are through social media. 

What are the customer’s trust problems in advertising?

Sometimes advertisements don’t work out. You still need to receive the EXPECTED results. 

Do you know why it happens? 

MANY reasons. These are: 

Irrelevant Ads 

Ads topic is QUITE irrelevant. 

Sometimes the Customers are not even interested. Or you need to get to the TARGET audience. It is a CRUCIAL problem. 

LOW-QUALITY products 

What you sell doesn’t comprise QUALITY. In other words, you are selling LOW-QUALITY products. 

Therefore, customers don’t TRUST advertisements. 

Brand is New 

If you have a NEW BRAND, it is DIFFICULT for a customer to use your PRODUCTS. 

Do you know why? 

A reputable name drives the TRUST. And your brand doesn’t have that TRUST. So it is DIFFICULT for customers to believe in you. 

How do you achieve consumer trust in advertising?

Every seller aims to drive the maximum number of SALES. And imagine, is it POSSIBLE? 

Yes, with TRUST. Here are some tips to OPTIMIZE the customer trust in your advertising campaigns. 

Keep the Advertising Topic Relevant 

What are YOU advertising? Your brand or an ADVERTISEMENT of your service. 

Whatever it is, it MUST be: 

• Clear 
• Relevant 
• Easy to UNDERSTAND. 
• Local language 
• To the POINT

These points gain trust. And you GRAB the attention of your CUSTOMERS as well. 

To get all the POINTS, you must focus on your AUDIENCE. 

Show testimonials 

Customers have the RIGHT to know your BUSINESS journey. 

It is a SUITABLE time to let them know. Show why CUSTOMERS love. 

What you have THE BEST for them. 

Everything helps you BUILD a HIGH TRUST among the customers. 

Advertise Case studies 

Case studies are an EDGE to get the attention of your customers. 

Why not use them? It is the RIGHT time to use the CASE studies. It HIGHLIGHTS your professional approach if you are advertising services. 

Don’t forget to add contact information

Customers want to CONTACT. 

What if you need to provide them with the CONTACT information? It is TRULY frustrating for them. 

Adding information boosts CUSTOMER confidence and TRUST. Don’t miss this opportunity. 

FAQs

What is an example of consumer advertising?

Consumer ADVERTISING is crucial for eCommerce sellers. It brings up MORE sales. For example: 

Suppose you advertise your business in the MAGAZINE. It is the SIMPLEST example of the 

What are the barriers to advertising?

Many barriers can INTERRUPT the expected results. For instance: 

• Lack of COORDINATION among the sales and marketing teams. 
• No research on the COMPETITORS 
• Lack of ENOUGH budget for effective advertising campaigns. 

What are the four leading factors of advertisement?

Here are four LEADING factors for the advertisements. 

• Related Content according to the CUSTOMER’S preferences. 
• Trustworthy COMPANY. 
• Memorable. Easy to REMEMBER advertisement scenario. 
• Valuable CONTENT for the consumers. 

Why is consumer trust important in eCommerce?

Without the TRSUT: 

• YOUR conversion is LOW. 
• The SALES GRAPH goes downward in the STEEP pattern 
• A new consumer only makes a purchase again if it is TRUST. 

What’s Next

Want to get the BEST way to gain TRUST? 

Always have a BETTER APPROACH. And how will you get that? Work with the FIELD experts who know the CONSUMER behaviors. You’ll get to know the BEST of the business and IMPROVE your sales. 

Look. Don’t LEAVE any stone UNTURNED. If you get TRUST, you get BUSINESS. Provide QUALITY. Give EXCELLENT CUSTOMER service. Prefer your CLIENTS. Focus on the BEST. 

Go and ROCK!