Wix Vs Shopify

Wix and Shopify are two ecommerce website builders that compete against each other. Before choosing one of them, it is essential to compare Wix vs Shopify in depth. Wix is a fantastic tool for regular websites, while Shopify is best for building an online store. 

We have solved people’s problems with our ten years of experience in the eCommerce industry. We guide you on which solution will be best for your ecommerce site.

Let’s get started and see the significant differences and similarities between Wix and Shopify.

Wix vs Shopify: Introduction

What is Wix?

Wix is one of the best ecommerce storefront builders. It has more than 830,025 live websites. In 2020, Wix officially released its new name, Wix eCommerce. It supports businesses and merchants of any size, online brands, and retailers globally. 

It offers incredible features from shopping to payments and management tools to themes and plugins. It ensures an excellent experience for customers and owners. You can build your Wix website in 10 minutes. All you need is to fulfill the requirements of the website.

What is Shopify?

Shopify assists people in establishing online stores without any difficulty. It is a SaaS eCommerce solution. Shopify is the most popular and best shopping cart solution. Currently, Shopify has more than 1.7 Million online stores globally.

Whether you have a large-scale or small-scale business, Shopify is always the best option. It offers many in-built features which provide an amazing experience to users. Shopify payments gateway is easy to use.

Suggested reading: Shopify Vs Etsy: Which Is Best For You To Sell Online?

Wix vs Shopify: Differences in Comparison

Pricing & Cost

The Wix vs Shopify comparison will be useless if we do not compare their pricing and the cost. Listed below are the factors that helped me in making an informed decision. Giving you a clear understanding of which one offers a better option for your business.

Wix Pricing 

Wix eCommerce platform offers three pricing plans. The plans range from $17 to $35. 

1. Business Basic Plan

The subscription fee for the basic program is $17 for one month. It is best for merchants new to the online world and need a set of features to sell online. The plan includes sales analytics, google analytics, reports, and unlimited bandwidth with a free domain for one year. 

2. Business Unlimited Plan

The subscription fee of the plan is $25 for one month. In this program, users can also enjoy the features of the basic plan. Still, it also provides more storage, a professional logo, and other eCommerce platform features, including that you will also get dropshipping, different currencies, and tax calculators. 

3. Business VIP Plan

The subscription fee of this plan is $35 for one month. It includes all the features included in the Business Unlimited plan. It also provides priority support to users. If Wix users want to ask any question from support, then your answers will appear at the front of the line. You will get a response to your phone call as soon as possible. 

The amazing feature of the plan is it provides you with reports. The reports and analysis will assist you in getting valuable insights. The insights will help you to make data-driven decisions for your online Business. 

Shopify Pricing

Compared to Wix, Shopify’s pricing plans are much more expensive. 

1. Basic Shopify Pricing Plan

The subscription fee of the basic Shopify plan is $29 for one month. This plan will give you all the basic features for your eCommerce business. Like Wix, this plan is best for merchants who have just started their businesses. 

2. Shopify 

The subscription fee of this plan is $79 for one month. The plan offers you all the features that will help you to grow your Business. It also provides you with exceptional sales reports and global-level selling support. 

3. Advanced Shopify 

The subscription fee of the plan is $299 for one month. If you buy this plan, you will get all the advanced features. This plan is ideal for medium to large-scale businesses that want to grow fast.

Interface/Ease of Use

There is no doubt that people want user-friendly websites. The ease of use and interface are features that one cannot overlook. Now let’s check Wix vs Shopify – which will be best for you?

Wix: Ease of Use

After setting up the online store, it is time to build a thriving Wix store without stress. Wix platform offers drag and drops feature to its users. It allows the merchants to manage their products and content on the front-end interface. 

If the merchant clicks on a feature such as a title, logo, or image, he can drag them anywhere with their ease. It is effortless to use whether the user has the technical knowledge. Wix also offers AI (Artificial Intelligence) features, known as Wix ADI and Wix Editor. It assists the users in creating their online stores. 

Shopify: Ease of Use/Interface

The editing and dashboard system is separate in Shopify. Users must move back and forth to check the back end and preview. It will allow them to check the results and front-end interface. 

The separate systems will take you more time to set up your website or store. There are ready-made templates also available on Shopify. You can create and optimize the storefront as you want. After that, you can manage and add products and can start selling. The templates genuinely make a difference in selling products in the long run.

Templates & Themes

It is crystal clear that the eye-catching front of the store will capture the attention of customers and will boost sales and generate revenue. Both Wix and Shopify provide different beautifully customized designs per owners’ needs. Let’s compare the themes and templates of Wix vs Shopify.

Wix: Templates and Themes

Wix provides more than 800 free templates that are eye-catching and beautifully designed. You can choose any of the templates of your choice. The templates help in generating more sales. 

If you don’t want to design your template or do not have time, then you can use Wix’s built-in design tools, which will assist you in setting up your store quickly. The tools are Wix ADI, Editor, and Wix Editor X.

One of the demerits of Wix is that it offers only limited editing, and templates are not changeable. If you pick one template, you cannot change it until the end. Sometimes, it can be annoying as well. 

Shopify: Templates and Themes

Wix offers free templates, but on the other hand, the Shopify store charges for the templates.18 Shopify designs are free, and for 82 themes, users have to pay some amount. The price range of the templates is from $140 to $180.

The themes are expensive, but they are cost-effective. Shopify also allows you to modify the templates as per your choice. If you want to add new design elements, you can use Shopify Liquid. It is an effective method to make changes in the codes and themes. That way, you can have different designs and themes for the front of your store.

eCommerce Features

One thing that you may not want to miss is the comparison of Wix vs Shopify eCommerce features. Let’s look at some of the amazing features of Wix and Shopify.

Inventory Management

Wix: Inventory management

Wix provides open APIs in your store so you can connect your preferred inventory methods. After connection, everything in your store will run smoothly and constantly. Wix offers two methods for managing the inventory. 

• Tracking Inventory: You can track how many products you have in stock. The number of products in inventory will change when someone buys the product.
• In Stock or Out of Stock: You can manually categorize the products with in-stock or out-of-stock status. 

Shopify: Inventory Management 

Like Wix, you can track the history of the product automatically. It will give complete insights into your Business. Shopify allows you to track your stock amount and report the year-end inventory, user permissions, automated purchase orders, and stock alerts. Shopify also offers different inventory apps and setup guidance to merchants. With the help of apps, they can handle tasks easier. 

Reports and Analysis

Wix Analysis

Wix provides its users the to manage their business insights and reports. It includes the website traffic, revenue, conversion rate, customer shopping behavior, and breakdowns. Merchants can choose how they want to see the data and customize the reports. You can check the Wix App store to see how third-party apps can fulfill your needs.

Shopify Analysis

Shopify offers a lot of analysis features to its users. They can have upgraded features if they subscribe to the higher Shopify plans. Shopify analytics help the merchants to review the recent activities in the store. It gives clear insights and analyzes the transactions of the store.

Payment Methods

Wix Payments Gateway

Wix supports all traditional payment methods. The methods include PayPal, Square, and Stripe. Wix also offers the feature of “Buy now and pay later ” to its users. With the Wix payment method, you will get:

• Secure online transactions
• Accept credit and debit cards
• Easy and free to use
• No third-party payment transaction fees
• 24/7 customer support

Shopify Payments Gateway

Shopify payments gateway helps merchants forget the transaction fees. But Shopify charges credit card rates. For example, Shopify will charge $2.9 plus 30 cents per transaction fee if you use the Basic plan. You will have to pay fewer fees if you buy higher plans. Merchants must pay $2.6 plus 30 cents if they have a Shopify plan and $2.4 plus 30 cents if they have an advanced plan.

Apps & Plugins

If you integrate the apps into your online ecommerce business, then it will strengthen the Business. Apps also increase the performance of the online store. Wix and Shopify both offer different apps to their users. Some apps are free, while some users have to pay some amount. The apps support the eCommerce business in all regions globally. Let’s check the difference between Wix and Shopify Apps and Plugins.

Wix eCommerce: Apps and Plugins 

Wix store offers more than 200 apps and plugins to its users. All of the apps are divided into six main categories. Services and events, selling online, marketing, media and content, communication, and design elements.

Wix provides plenty of free apps, and merchants can use any of them. There are some paid apps as well. The paid apps are very affordable. The price ranges from $5 to $30. 

Wix also offers paid plugins that add functionality to the store, such as image animations, chatbots, or event bookings.

Shopify App store and Plugins

The App Store of Shopify offers many amazing features which help to grow the Business on a large scale. Shopify has more than 5000 apps. It includes third-party apps as well. Merchants can use any of the apps from the Shopify store. The apps include file uploading applications, selling online, and many more. 

The Shopify app store is categorized into 12 categories and nine collections. The types and divisions help the users find the app of their interest. All apps are available if you want to make a dropshipping, add a wishlist, or add product reviews. You can say that it is just the beginning of the amazing apps you have not discovered or heard about yet.

Shopify also offers more than 4000 plugins in the app store, and more than 1500 plugins are free to use. 

SEO Setting

Wix ecommerce platform SEO

SEO means search engine optimization. Wix provides many SEO settings to every Wix site. Wix adjusts the SEO features from time to time. The platform aims to provide the best optimization of the website. 

All of the Wix websites have a solid infrastructure. It ensures the requirements of search engines such as Google, Reddit, and many others. It gives you strong basic values to help you compete in the organic search.

Wix also offers flexibility and freedom to its users. Merchants can customize and edit the meta tags, structural data, URL slugs, etc. Wix provides all the essential tools to optimize the website. The Wix SEO Wix and the New Wix Blog assist the merchants in reaching the largest and most targeted audience. 

Shopify ecommerce platform SEO

Shopify is more effective and adequate in terms of SEO setting. It helps you rank on search engines and automatically takes care of the content SEO by generating canonical tags. It adds tags to the pages. It will prevent duplicate content on other pages.

The Shopify themes allow the merchants to add social media links and sharing options in content. The internal and external linking on pages makes it easier to market the online store.

Product tags work better, and they help with SEO. Tags treat your products like Google. The content which is SEO Optimized shows good results if it is unique and original. Always use the tags, as adding them takes only a few minutes.

Blogging & Email Marketing

In terms of Blogging and Email marketing, Wix has an edge. Wix offers an all-in-one email marketing solution. It allows the users to manage the campaigns in one place. On the other hand, Shopify depends on third parties for marketing campaigns. 

Wix: Blogging and Email Marketing

Wix provides high-quality email marketing to its users. There are a lot of email templates available. You can customize your new template if you do not like any of the templates. You can send emails to customers to generate more sales and revenue. 

Wix is an amazing platform for bloggers. Creating a jaw-dropping website is a no brainer for me. Plus, I was able to elevate it with blogs. Making it the best website for free blogs. To start a new blog, go for Wix CMS (Content Management System) and write your blogs.

Wix offers the autosave feature to its users. While writing, if, in any case, you disconnected from the website, the autosave feature will save your content automatically.

Shopify: Blogging and Email Marketing

Shopify offers in-built tools for email marketing as merchants can promote their products and share updates. There are different email templates available. You can choose any of the templates of your choice. 

The email templates are editable, and you can change them as your choice. You can process every step of marketing in the admin panel of Shopify.

If you want a side hustle, you should start blogging on Shopify. Blogging will allow you to reach the largest audience. Unfortunately, Shopify CMS has no autosave option in the blogging feature. Shopify generates meta tags for better SEO.

Product Categories

If we talk about the product categories, then both Wix and Shopify allow you to sell different products. These are just like eBay and Amazon’s ecommerce platforms. Merchants can create a product inventory that can be full of digital products, physical products, or service products. 

Wix online store Product Categories 

If you want to sell online on Wix, you must use the app. The app is available in the Wix app store. Wix allows users to list more than 50000 products in their online store. 

Wix is the more flexible choice regarding product options and variants. Wix gives you this feature if you offer your customers to customize the products.

Shopify online Product Categories

It will require a third-party integration if you want to sell your digital products on Shopify. Shopify allows you to list unlimited products on your online ecommerce website. If you offer your customers to customize the products, then Shopify will need you to add codes or an application to templates. 

Different product types are available on Shopify. It means that there is a category for each product, and you can manage the categories of your products. For example, you will find Dumbbells in the category of fitness. 

Customer Support

If we talk about the support centers, both Wix and Shopify provide exceptional customer support. My team and I tried to reach both of their support centers, and here are the things we noticed.

Wix website Customer Support

Wix is famous among users because it provides instructional videos. It also offers Live Customer Care support. Users can submit their queries and can ask for a Callback. The support is available in different languages, such as English, French, Japanese, Italian, and many more. 

Wix gives you three options. You can start a live chat with the agent, request a callback, or schedule the callback. Wix will always connect you with a real-life customer care support worker.

Shopify website Customer Support

Shopify customer care is available for its users 24/7. You can contact them via email or phone. It also offers live chat. You have to wait for your turn, and then you can talk with the agent live. Your store will become a cash cow when you resolve things in time. 

You must navigate the live chat page to chat with the Shopify support agent. A live chat page is available on the Shopify help center. 

Merchants can get assistance from Shopify experts. If users want, they can share their experiences by using the Shopify Forum.

Wix vs Shopify: Conclusion

When should you use Shopify?

Merchants can use Shopify to build and customize the online ecommerce store. Shopify allows you to sell different products in several places, such as mobile apps, websites, pop-up shops, and brick-and-mortar locations. You can use other social media channels and online ecommerce marketplaces as well.

When should you use Wix?

Wix is the right eCommerce platform for you if you have a small-scale business. Wix has been my go-to recommendation for my clients who are just starting out their businesses. It offers hundreds of apps, SEO tools, and unique features to run an eCommerce business and sell online. Despite that, if you do not have technical knowledge, you can create a beautiful website via Wix. 

FAQs about Wix vs Shopify

What’s Next

It is hard to end the battle between Wix vs Shopify and complicated to end up the winner in different aspects. Both are amazing in other things and offer unique features to merchants. In short, Wix is best for people who want to build a general-purpose website. It provides the best prices and SEO features. Shopify is much stronger when it comes to ecommerce applications. It offers support for AMP and has fully responsive designs. Shopify can make the website more professional and appropriate.

We at Leeline Sourcing aim to help people set up their online ecommerce businesses. If you have any queries, then drop out the message. We will get back to you as soon as possible.