Selling On Wayfair In 2024 A Step-by-Step Guide

You don’t need to read a ton of over-exaggerated content about selling on Wayfair. Or listen to fake e-commerce gurus who want affiliate profits. 

At Leeline, we have been sourcing products for 10 years. Our team has evaluated various platforms and knows what you need to BE SUCCESSFUL.

In this Wayfair review for soon-to-be dropshipping millionaires, we’ll cover;

• What is Wayfair?
• Why choose Wayfair for your business?
• How does Wayfair work?
• Products to sell on Wayfair
• Requirements to sell on Wayfair

Let’s get started…

What is Wayfair?

Wayfair is the Amazon of Home Goods Market.

They specialize in a wide range of HIGH-END furniture and decor supplies. 

Since you probably know all these, let’s dive right into why you need them for your own online store.

Why Choose Wayfair For Your Business?

Wayfair claims to be the largest home retailer, and they are ABSOLUTELY correct. 

Get this– Wayfair has over 23.6 million active customers. And the number is rising fast-rising by the day. 

That means you have a vast customer base ready ‘BUY NOW’ all your product listings. So you are no longer spending hours talking to uninterested prospects; you’re just fulfilling orders and making money. 

The best part is…

Wayfair does most of the marketing for you (much more on that later). More customers. More sales. More money. 

Unlike other eCommerce platforms, Wayfair has a less competitive market. You don’t have to constantly worry about competitors destroying your brand. Just focus on expanding your eCommerce business and generating more online sales.

Wayfair’s easy seller panel is also a HUGE PLUS. It allows you to track all your inventories on a single dashboard. This is extremely helpful if you have a wide catalog with different products. Pretty sweet, right?

FUN FACT: Did you know that Wayfair made $13.7 billion in 2021? That’s more than Jamaica’s GDP!

How Does Wayfair Work?

Wayfair operates on a self-logistics system to ship products around the US, EU, and the UK. It has a Wayfair delivery network in place to reduce shipping cost and fasten the whole process.

Now that was a lot to take in; we’ll break it down for you real quick. 

Wayfair’s diverse business structure mirrors a dropship model. Which means that products are shipped from producers to end consumers. The company does NOT have an active inventory or distribution system. 

Third-party shipment couriers can sign up for a Wayfair account and use the platform’s bulk-rate shipping. This GREATLY saves you time and expense of handling shipment alone.  

Wayfair also provides educational resources to help you attract more customers and increase profit margins. You get strategic ideas on building an online brand and destroying your competition at no cost. So in that way, you flood your store with a torrential downpour of customers! 

What Can You Sell On Wayfair?

Wayfair is a MASSIVE platform that allows you to sell;

• Indoor & Outdoor Furniture
• Rugs
• Kitchen goods
• Beds
• Bath products
• Storage options
• Pet items
• Lighting
• Wall arts
• Home improvement products

EXPERT TIP: Use high-quality images to attract potential customers. If you only display low-contrast photos, good luck getting your first customer. 

How Does Wayfair Support Your Business?

Most online business owners barely make it through the first year. And if they do, they are probably buried in HUGE debts. 

But why is this common? 

• They lack basic business knowledge
• Failure to understand market demand
• No mentorship, just to mention a few 

Wayfair helps you navigate the online market and make a fortune from the beginning. Here are a few ways they support your business. 

Assured conversion

Wayfair ensures that your business expands rapidly by providing an excellent distribution process. They also offer exceptional support to vendors to increase sales and maintain a competitive advantage. That means you gain traffic organically without the pressure of having ranking products. 

Partnership

The partnership Wayfair program is a brilliant way to form long-term relationships with their vendors. All sellers are given the BEST. Wayfair educates sellers on the latest eCommerce strategies to scale their companies. 

So you don’t waste your time running trial and error that don’t bring in results. Instead, you get data-driven results that will 100% skyrocket your sales.  

Feel free to join other free eCommerce sites; just don’t complain when nothing works out. 

Effective promotion

Wayfair invests huge bucks into advertising. In fact, they spent $1.1 billion on advertising in 2021 alone. They’ve been able to reach more customers and drive more sales. Now that means MORE MONEY to your store. 

How To Start Selling On Wayfair?

Believe it or not, Wayfair is literally a money-making machine. We’ll show you how to use it to punch poverty in the face! (Too much?…)

But first, let’s drive this point home:

There’s a life-changing opportunity selling on Wayfair. More than 24 million active users are constantly looking for furniture and decor items. You can build a profitable business by selling on Wayfair TODAY. 

So how do I start? Simple!

Step 1) Sign Up

It’s super easy and fast. Wayfair offers a one-page layout where you enter your correct contact information and that of your company. 

Here’s where most people fail. 

DO NOT lie. Giving false information about your location or business automatically disqualifies you. 

Step 2) Upload products.

Alright, you are now an inch closer to your first sale! 

Start uploading products to your Wayfair’s online store to attract traffic and generate leads. 

💡PRO TIP: Only upload high-quality images of products in your catalog. They give customers a first impression of your store. High-contrast images play a critical role in determining if the customer makes a purchase. We recommend uploading 5 images per product including white backgrounds and detail shots. 

Step 3) Manage and fulfill orders

You are all set to sell furniture online. Oh, and don’t forget to regularly update your inventory. 

How to manage orders?

It involves receiving, packing, shipping, and distributing orders. Instead of doing all these by yourself and making mistakes, employ a team of professionals. They can also manage your Wayfair’s account to enhance productivity. 

Costs And Fees Of Selling On Wayfair

To be honest…selling has never been this simple!

For starters, no upfront or hidden charges are needed to be a Wayfair partner. 

Unlike other e-commerce sites, Wayfair doesn’t deduct percentages from sellers’ orders. They have a unique and cost-efficient pricing model. 

Wayfair’s wholesale cost model is UNMATCHED. Here’s how it works: 

They set a higher retail price for your products and pay you a wholesale price for each purchase. Wayfair makes its profit from the margin. 

For you– it means you get to keep your entire profits. NO DEDUCTIONS!

Shipping fees are also a non-issue. Wayfair is responsible for all shipping-related costs. 

You can save money and re-invest it in other areas, such as online marketing.

What Are The Requirements For Selling On Wayfair?

Relax…Wayfair is considerate. They don’t just throw requirements aimlessly!

That said, there are TWO main requirements to be a Wayfair partner. 

1. You MUST have drop shipping capabilities; you are responsible for product fulfillment. Wayfair brings in the customers and sends the product once they make an order. Your main work is to pack, ship, manage inventory, and handle returns. The best part is that Wayfair handles all the shipping costs; a plus on your end. 
2. Product liability insurance; Accidents and risks are inevitable. Wayfair wants to be safe if any of these occurs (or they shut down😨). The insurance covers up to $1 million for every risk and $2 million in general aggregate. 

In layman’s terms…

Your insurance will compensate for a maximum of $1 million per incident.  

General aggregate means that Wayfair pays out a maximum of $2 million in total.

Another requirement is the Wayfair Partnership Agreement. It lays out how you’ll both work together. These include terms & conditions, and policies, among others. 

What Tools Does Wayfair Provide To Sellers?

Listing furniture on Wayfair is easy, but running a successful web store selling furniture is a whole different ball game. 

But why? The answer is simple!

Selling furniture isn’t easy (sorry to say this!). There are a lot of factors that contribute to your overall success. This includes effective market campaigns, lead generation, pricing, and MUCH MORE. 

Wayfair helps you achieve the factors above and cash in that 7-figure cheque every month. (#Vacationloading)

Here as some of the best Wayfair tools.

1. Promo Pricing Manager

This has to be the best tool Wayfair offers HANDS DOWN. Wayfair isn’t a highly competitive platform and prices are based on promotional ads. Thus, you need an effective pricing strategy. 

Use this tool to set favorable prices during Cyber 5, Black Friday, Way Day, and daily promotions. 

The tools also provide suggestions on the best products for a given promotion. That means you’ll offer prices that are IRRESISTIBLE to target customers. 

2. Sponsored Shops

Sponsored shops are an EXCELLENT tool that gives your store more exposure, leading to increased sales and more profit. 

It allows you to place an ad that automatically directs buyers to your entire catalog. 

The tool allows you to attract prospects from the very beginning of their buyer’s journey. And turn them into lifetime customers. 

Conclusion

Let’s wrap up by giving our final thoughts on why Wayfair is a MUST-TRY site.

Wayfair is a global platform with over 23.6 million active users. That’s TWICE the population in Portugal. 

It means that you have more customers willing to buy at the click of a button. You NEVER have to worry about driving traffic or spending thousands on Google ads to rank. 

Joining the platform is FREE. No hidden costs or selling fees. Just sign up, list products, fulfill orders, and collect cash. EASY PEASY!

FAQs about Selling On Wayfair

What’s Next

We hope we’ve covered all you were curious about, and hope you are excited to test Wayfair’s potential.

We’ll end with this…

Wayfair is the BEST platform if you want to skyrocket sales in a few months. 

It has a ready market, top-notch tools, and reliable resources you need to scale your business TODAY.

Want to work with China suppliers? Or source winning products for your store? Worry no more! Hit us up on our service page with your quote.