E-commerce Photography for Your Website

Ecommerce photography is a visual way to connect with your audience. The key to the success of online store photography is to show your product in the best light.

Image editing is crucial to generate photos that bonding emotion with your audiences. 

This article shares our decades’ experiences in creating thousands of ecommerce product photography that make sales conversions. Let me show you why natural light is the best for eCommerce photography. And, of course, why it’s best to opt for a high-quality camera that can capture your product in the best possible light.

Let’s learn what makes a photo “perfect.” Then how do you put in placement those principles into your product photography?

What is Ecommerce Photography?

Ecommerce photography is the art of creating high-quality images for your online stores and digital marketing campaigns.

Your product images should highlight your product’s quality. Ecommerce photos should also be professional and show your products at their best.

Professional photos can help drive sales online shopping. They can help your search engine rankings by showing your goods in action. That is why I really invest in high-quality materials to produce images that create a great impression on our customers.

When looking for the perfect item, shoppers want to see a specific product. Appealing images is the key thing.

Why is Ecommerce Photography important？

Online sellers can’t sell products unless customers can see them. You need to show them exactly what they’re buying to make an informed decision.

In my 10 years of experience as a seller, I’ve learned that the images of your products are important factors to attract customers and earn online sales. 

This is where e-commerce product photography comes in. Potential customers see the quality of the products you sell and their condition.

Product photography is also crucial for SEO purposes. As outlined in this ecommerce SEO guide, ensure you use the right keywords in product titles, descriptions, and product keywords. So, your site appears in the right places.

A Process on Ecommerce Photography

Shooting e-commerce photos is a process that combines photography with digital editing. You’ll need to find places to shoot your products and light the correct areas. Ensure the products look good.

You’ll also want to consider the best angles for your products and select the right props for each shoot.

Shooting Plan

You’ll want to have a schedule for your shoots and a to-do list of what you need to get done. It helps you stay organized and prevent any distractions from happening.

You should also have a to-do list of what your assistant needs to do during the shoot. This prevents any mistakes from happening and keeps everything on track.

This will also help you create an accurate shoot plan, detailing what you need to do in each shoot. You can use this shoot plan to ensure you don’t miss any details or have any mistakes.

1. Set up equipment

Start by setting up your equipment like backdrop, and when you’re ready to start shooting, you can set up your lighting.

Depending on your shooting location and needs, you can use various options for backdrops. You can use custom tapestries, or even a large sheet hung from a pole.

Measure your space and choose a backdrop that works for your needs.

2. Choose the right light

As for lighting, you want to think about the light coming from above and below your backdrop. This will help cast shadows on your products and give them depth.

You can use direct sunlight, artificial lights, or many lights to create more of a scene if possible. From experience, choosing a light that works well with your products is important for better results. Don’t be afraid to experiment with your lighting as well.

3. Shoot

Ensure to use a tripod when shooting. A tripod allows you to take steady photos. A white background and artificial light could be perfect. This is essential for creating realistic images.

You can also experiment with different angles and shots to see what works best for your products.

Try shooting from above, below, and other angles to see what works best for your products. Use a drone to create stunning shoot your products from above.

4. Post-production

When shooting your product photos, you’ll want to have them processed and ready to go. You may want to hire a post-production company to help with the photo editing software. 

They can help clean up your photos, adjust white balance, and ensure everything looks perfect.

Uploading Photo Plan

Photos should be uploaded to your e-commerce website using high-quality images, but be aware of the size files. The images should load quickly when potential shoppers click them.

The website visitors and Google love to have a quick loading page and stunning pictures. The uploading plan helps you to arrange high-quality images with the proper file size.  

5 Tips to Improve Ecommerce Photography

The five tips to improve product photos and increase their impact:

1. Use props to draw the viewer’s eye. Props can do a lot to draw the viewer’s eye to your products. For example, you can use a bowl of fruit as a bowl to show a bowl, use a cutting board to show a knife, and so on. But I suggest you not overlap your main product. Avoid putting too many props, as this confuses your customers. 
2. Use a Speedlight to create a bright, even light that mimics sunlight. You can use window light with a small diffuser to soften the light.
3. Use a large white backdrop. White backgrounds let you show off your products without obscuring anything. You can also use the backdrop to create the look and feel of the outdoors.
4. Use props to draw the viewer’s eye. Props can do a lot to draw the viewer’s eye to your products. For example, you can use a bowl of fruit as a bowl to show a bowl, use a cutting board to show a knife, and so on.
5. Be mindful of your placement. The product photos are the first thing a potential buyer sees. They play a critical role in first impressions. Ensure to align your photos correctly so that nothing blocks the view of your products.

FAQs about Ecommerce Photography

What’s Next

The competition in ecommerce businesses is very tight. Product catalog images on your online shops are essential in getting sales conversion. The photos you choose to showcase your products help your ecommerce store grow.

Don’t be afraid to do experiments with different angles and shooting methods. It is to see what works best for your commercial photography. You can use equipment like props, lighting, and image editing tools to create stunning e-commerce photography.

You can contact us. Let our professional photographer take the photoshoot to improve your product photography. And see your business in the coming weeks, sales conversions will increase in your ecommerce store!