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By

Sharline Shaw
The increasingly integrated globalization has enabled many entrepreneurs to source overseas to start out their business. Countries have adopted different measures to shape a better economy environment. Both importing and exporting are becoming frequent. All this should contribute to the practice of global sourcing. Literally, global sourcing means sourcing products or services beyond the geopolitical...
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In 1978, the first marketing email was sent, making $13 million in sales. This historical event kicked off the email marketing channel. However, it is still an effective way to reach your targeted audience and increase conversion rate. Have you ever tried to run an email marketing campaign? Do you know how to run a...
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Shopify has emerged as the world’s most popular e-commerce solutions. With rich features, attractive templates, various plugin, it has attracted over millions of business startup to set up their e-commerce stores. However, this is the basic part of your business to creating an enticing website. “If you build it, they will come” is no longer...
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Amazon and Shopify are two big names for e-commerce players. They all offer great opportunities and excellent e-commerce solutions for both online shoppers and you. However, Amazon was founded as early as 1994, while Shopify was founded in 2004. Shopify catches up Amazon, and is becoming the latest buzzword in the e-commerce arena. Shopify has...
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Private labeling has been a viable way for sellers to start off on the Amazon platform. Given its profitability and seller’s ranking, private labeling sellers are more likely to gain the Amazon Buy Box and other privileges on the increasingly competitive e-commerce marketplace. It is the best way to distinguish your business from others. When...
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China’s has gradually become one of the powerful economic players in the world. Since its implementation of reform and opening up, it goes to the world stage with the rapid development of exporting business, especially for the manufacturing industry. China emerged as the world’s second largest economy regarding its huge manufacturing capability. Known as the...
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The rising power of marketing on social media has enabled to make their efforts on various social media sites. As such, lots of people have turned to Twitter, Pinterest, YouTube, etc. Social media marketing has played an increasingly important role in modern e-commerce era. For the past years, it has helped millions of Amazon sellers...
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Sellers are always focusing on profits. However, what can really bring you profits is the conversion rate of your business. It should be the most important metric in e-commerce. Your conversion rates reflect all the efforts you are involved in your sales and promotion. It is the key factor deciding if your business operation is...
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The cut-throat business competition and the rapid development of social media make marketing on social media a necessary option for most entrepreneurs. It helps promote your business more accurately and efficiently. But the result is definitely depending on your marketing efforts. You are allowed to interact with your customers and deliver your business value, service,...
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Multichannel marketing differs with simple marketing in its marketing place. It refers to the practice of using multiple channels to reach customers. As it is defined, multichannel marketing means to market the item in different methods across a combination of indirect and direct communication channels. A channel could be a device, network, and platform. With...
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