Launch of New OPPO RENO8 Series Gifts Set in Malaysia

OPPO RENO8 Series Gifts Set case description

Background: LeelineSourcing was officially recognized as a new preferred vendor by OPPO Malaysia. This collaboration was timely, aligning with OPPO Malaysia’s launch of their latest smartphones, the RENO8 and RENO8 PRO, on May 19, 2022. LeelineSourcing’s inaugural project with OPPO Malaysia involved curating promotional gift sets for this launch, aimed at creating a buzz in the Malaysian market.

The project required a total of 40,000 gift sets, with 30,000 designated for the RENO8 and 10,000 for the RENO8 PRO. The allocated budget for each gift set was set at RM50 for the RENO8 and an undisclosed amount for the RENO8 PRO, with the theme of the gifts centered around enhancing the mobile phone experience for recipients.

Deliver goods on time according to customer requirements

Results: Following a diligent 20-day effort, the project culminated in the selection of a single-axis gimbal plus fan set for the RENO8 and a dual-axis gimbal plus fan set for the RENO8 PRO. Subsequently, an official order was placed, and all items were successfully delivered to the customer by July 29. These promotional gifts, paired with the new RENO8 series at the point of sale, received positive feedback from customers.

Effect presentation and chain effect: The successful execution and positive reception of the RENO8 and RENO8 PRO promotional campaign led to unanimous approval from the client. As a result, the client’s administration department reached out to us, expressing their interest in our services for developing an internal staff gift box in celebration of the company’s 9th anniversary in 2023.

Case background: This request was a direct outcome of the fruitful collaboration on the RENO8 and RENO8 PRO project, marking a significant milestone and strengthening our partnership with the client as they approached their 9th anniversary.

An overall review of this difficult project

We undertook a comprehensive review of this challenging project for OPPO Malaysia, focusing on the promotional gifts for the new RENO8 series. Here’s a detailed overview:

• Client Requirements and Our Deliverables

Objective: Enhance the launch of the RENO8 series with captivating promotional gifts.

Quantity: ***** sets

Budget: – MYR

Preliminary Options:

Our team meticulously gathered client needs, prepared product options, and organized all relevant information. Within a week, we presented the initial proposal to OPPO Malaysia.

• Initial Gift Set Proposal

Based on the client’s guidelines, we proposed two sets of product categories for the gift scheme:

Set 1: Features items like Cloud Terrace, handheld stands, live broadcast fill lights, fans with the OPPO logo, Bluetooth speakers, data cables, Bluetooth headphones, eye protection devices, and other 3C electronics.

Set 2: A compilation of individual items and packaged gift sets, tailoring to the anticipated user experience with the RENO8 series.

• Client Feedback and Finalization

After reviewing our initial proposal, OPPO Malaysia engaged in internal discussions and provided feedback.

• Final Order Details

RENO8 Gift Package: ***** PCS, featuring a single-axis gimbal and fan.

RENO8 PRO Gift Package: ***** PCS, including a dual-axis gimbal and fan.

• Internal Processing of Orders

Following the client’s approval, we internally processed the orders to ensure timely and accurate fulfillment of the RENO8 and RENO8 PRO gift packages.

Communicate a series of problems of production scheduling with suppliers

We engaged in preliminary discussions with two key factories from our established network of suppliers, focusing on finalizing product specifications, manufacturing processes, and potential challenges.

1. Cloud Terrace Supplier: Shenzhen *** Technology Co.
2. Fan Supplier: Shenzhen *** Electronics Co.
3. Packaging Supplier: *** Printing (Shenzhen) Co.
4. Logistics Partner: Shenzhen *** Freight Forwarding Co.

These conversations were crucial for aligning production schedules and ensuring all components met our quality and timeline expectations for the project.

A critical pre-production meeting was held concerning the RENO8 and RENO8 PRO Gift Packages.

The session was convened to address and deliberate on the challenges identified in the initial production phase and to evaluate the pre-production strategies, revealing two significant issues that needed resolution:

A. Budget Overruns in Shipping Costs

The client stipulated a delivery requirement that included all taxes and duties, recommending a freight quote of RMB 49,500/40HQ, translating to a cost of RMB 5.4 per gift package. To align with the client’s financial plan, the product and packaging expenses were optimized. However, it was imperative to incorporate the shipping cost into the per-product budget, necessitating a cost cap of RMB 4.5 per piece to meet the budget constraints. Upon evaluating various freight forwarders, we engaged a reliable Malay line freight forwarder with whom we have a longstanding strategic partnership. This collaboration led to an agreed freight rate of RMB 4100/40HQ, or RMB 4.48 per package, effectively meeting the client’s budgetary expectations for shipping.

B. Challenges with Timely Deliveries

1. Given that the gift packages were intended as promotional items accompanying the launch of the RENO8/RENO8 PRO models, the client emphasized the importance of simultaneous stock availability for both gift packages in the initial batch.

Solution Approach: To address this, a tailored delivery schedule was devised in consultation with the client, ensuring the synchronized availability of both gift packages in line with the product launch timeline.

2.The project faced unpredictable challenges regarding the timing for the promotional gifts to be stocked in the warehouse, due to potential issues like container misplacement, shipping delays, and customs clearance congestion, all of which were outside our direct control.

Solutions:

To mitigate the impact of these transportation uncertainties, we proactively coordinated with our suppliers – the Cloud Terrace, fan, and color box manufacturers – to advance the completion dates by three days while maintaining quality standards. Specifically, the color box supplier increased production capacity by adding an extra line, resulting in two lines dedicated to the RENO8 and one for the RENO8 PRO. Between June 23 and 25, the fan supplier introduced an additional pre-processing line, and the Cloud Terrace supplier added another assembly line for the designated period. This adjustment enabled round-the-clock packing and sealing operations over the same three days, supervised by the workshop supervisor Mr. Zhang during the day and the production manager Mr. Yang at night. This collaborative effort allowed the early dispatch and delivery of the first two 40HQ containers, reaching the client’s warehouse on July 19, with the subsequent deliveries completed by July 29, thus ensuring the order was fulfilled on time.

C. Enhancing the OPPO Branding on Fan Components

1.To incorporate the OPPO brand identity, it was decided that the fan’s central feature, the Xiao Ou doll image, would be printed in the distinctive OPPO green (spot color 349C).

Solutions:

For the Xiao Ou doll image, we collaborated with the printing supplier to develop a specialized spot color printing process using 349C inks to accurately represent the OPPO branding.

2.The fan’s metallic components required color matching to the OPPO green (spot color 349C) to maintain brand consistency.

Solutions:

To ensure color accuracy for the fan’s metallic parts, we organized a meeting with the fan and plating suppliers. The plating supplier was tasked with sending a 349C color sample to the paint manufacturer for color mixing. The paint supplier then created five sample mixes for approval, ensuring the shade matched OPPO’s specifications. Our team oversaw the quality control process from start to finish, ensuring each component matched the desired color standard before sending samples to the client for final approval, thus guaranteeing consistency with the OPPO brand color scheme.

Confirmation of packaging design drawings

We’ve designed two gift package color boxes inspired by the customer’s mobile phone. Following approval, we crafted a prototype and shipped it to Malaysia for final confirmation. Upon receiving approval on June 16, we promptly began sourcing materials for production.

Supervise production and spot check of shipments

We oversaw production and conducted quality checks at the factory, handled shipping documentation, and coordinated with the logistics provider on delivery details.

Loading and shipping

Loading and dispatching were completed, with photographs of the shipments, CE certification details, and product patent information included.