Google Shopping Dropshipping

GOOGLE is a BLACK MAGIC in this WORLD. Got an IDEA to search for something? Google is THERE to help you. 

But Does Google help in BUSINESS? 

It is a MAJOR question. But no problem. Google Shopping Dropshipping is a POTENTIAL source to get POTENTIAL buyers. 

Our experts have helped dropshippers manage their drop shipping store on GOOGLE with years of experience. You get 100% QUALITY products and gain more attention. GOOGLE SEARCH results with Google Shopping ads even yield better results. 

Do you want to know how to start DROPSHIPPING store on GOOGLE? 

Read on. THIS ULTIMATE GUIDE is for you. 

What is Google Shopping Dropshipping? How Does It Work? 

Google SHOPPING is a service provided to potential customers. Launched in 2002, Google started listing products through its GOOGLE SHOPPING services. 

The products appear live on the Google Shopping platform and BRING MORE TRAFFIC. 

Google dropshipping mechanism is QUITE SIMPLE. 

• Open your dropshipping stores on GOOGLE. 
• List the items you want to sell. 
• Run the Google Shopping Ads. 
• Get traffic with your ad campaigns. 

There are TWO THINGS for a dropshipper to know. 

• GOOGLE MERCHANT CENTER. Google merchant center is an account of a SELLER. A seller can control and manage inventory through a merchant account. 
• GOOGLE SHOPPING ADS. Google Ad campaign can improve your product visibility. It is a minimal investment on Google to sell dropshipping products. 

Through your merchant account, you handle product INVENTORY and manage all your sales. 

Suggested reading: The ULTIMATE Guide to Sell On Google

How to Dropship on Google Shopping?

So, you want to DROPSHIP on Google? Before that, you must know the GOOGLE MERCHANT center. 

Google merchant center allows you to control your STORES. You sell and PROMOTE your products through it. 

Let’s know how to do GOOGLE drop shipping for better business exposure. 

Step 1: Create your GOOGLE merchant account 

A Google merchant center account helps you take control of your store. It just needs the BASIC information to make a few sales on your dropshipping business. 

Visit the GOOGLE merchant center to sign up. 

Here are some steps you must FOLLOW. 

• Login to your GOOGLE account. 
• Google merchant center account requires some information about the BUSINESS. You need to move forward with a Google Merchant center account. 

After that, you can move to the NEXT step. 

Step 2: Set up your Store 

Hurrah! We are finally at the ROCKSTAR step. 

Here we have to set up a store to sell products. For a store, you might need it. 

• Your business information. 
• Store title and other such things related to the store. 
• Add your domain name for the URL of your store. Try to add a relevant name for the BETTER results in the search engine. 

Step 3: List Products 

If you want to sell the items, why not UPLOAD them? 

You need to upload the PRODUCTS with the following information. 

• Product Title 
• Product image 
• Description of your product

You can add more information regarding your product to get more CONVERSIONS. 

Try to add good-quality images. 

Step 4: Get Suppliers 

Suppliers are a KEY PART of your business. Have them! 

Find them in the SUPPLIERS directory. Test their performance. Compare their prices. Choose them. And get the QUALITY PRODUCTS to sell to a potential customer. 

Drop shipping suppliers also FULFILL the orders. What you have to do is to connect your store with them.

Step 5: Sell and Fulfill 

It is time to make sales once you receive an order on your Google account. 

• Get the supplier to know. 
• Fulfill it instantly. 

How to Set Up a Google Shopping Ads Campaign?

To create shopping ads on GOOGLE, you must know about GOOGLE ADWORDS. 

Here are some steps to finalize your Google advertisement account. 

• Step 1: Sign up on Google Adwords

To run Google Shopping Ads, you must have an ACCOUNT on Google Adwords. 

Nowadays, we call it Google Ads. 

• Sign up with your GOOGLE account. 
• Fill in the necessary information to proceed with your Google Ads account. 

Here are some terms you must know before creating your first ad campaign. 

Positive keywords and Negative keywords. When you add negative keywords, your ad will be visible for those specific words. 

• Step 2: Select Your Advertising Objective 

Here are some points to follow for creating your first Google Ads campaign. 

• Login to your Google Ads account. 
• Navigate to the left menu. 
• Click on Campaigns and Add a new campaign. 
• Select why you want to advertise. 
• Choose your OBJECTIVE. 

You are good to go for the NEXT step to create advertising campaigns for your online store. 

• Step 3: Select a campaign Type 

A campaign type is an indicator to show ads. In the Google display network, these campaigns determine your ads visibility. 

Once you are sure of your ADVERTISING goal, Google allows you to choose Google ads type. 

Common types are: 

• Search: Text ads on search results
• Display: Image ads on websites
• Video: Video ads on YouTube
• Google Shopping Ads: Product listings on Google

You choose depending on your requirements. 

Usually, Google Charges for the average rate per click of product ads. 

• Step 4: Finalize your campaign

Have you done that? 

It is time for the FINALIZATION. 

Check how your advertising campaign will appear. If everything is fine as per your REQUIREMENTS, publish your ads. 

Tips for Optimizing your Google Ads

Do you want to get the HIGHEST PERFORMANCE of your Google Ads? Wait. Is that even possible to get 100% performance? 

No. But you can IMPROVE your performance and get more of your Google ads with the right strategy. 

Here are some tips to optimize your Google Ads as per your dropshipping store. 

• Choose High Demand Inventory 

If you sell a HIGHLY demand product, what do you expect? 

Don’t you think it will perform better? 

OBVIOUSLY. So it is better to do RESEARCH. Find an item with the recent DEMANDS. Make a GOOGLE sheet. Compare all such products. And generate product feed to optimize them. 

• Keep Different Bidding 

An ad group defines the AVERAGE cost per click using Google Ads. 

You must choose multiple keywords. Bid differently on every keyword to get BETTER results. 

• Optimize your Google Shopping Feed 

Google Shopping feed drives product data from your product feed. 

It is time to update it through the GOOGLE MERCHANT CENTER. Upload the latest product data. Don’t compromise on upgrading your product description. Be concise and explain everything in your PRODUCT description to win customer trust. 

Benefits of Google Shopping Dropshipping

Do you know why PEOPLE prefer Google SHOPPING over other platforms? 

Here are MANY POSITIVE REASONS that compel them. These are: 

• Easy to manage Store 

You create a STORE and manage it. It is not a complicated process to create a STORE on GOOGLE SHOPPING. 

Sign up. Add the FUNDAMENTAL data about your business. Set up a shipping cost. 

All the details are CONVENIENT. 

• Access to Google Advertising Campaigns 

You have the GOOGLE ads to manage your store and promote. No need to wander for another NETWORK when you already have the GOOGLE. 

Create your ADS. Get your products in Google Search Engines. 

You get AHEAD of your competitors. 

• Google is another name for Trust 

Do you have a NEW BRAND? Google is the BEST place to get TRUST. 

Get potential customers. Sell your products. Create Blog posts about your ITEMS. Add a table of CONTENTS. And you are READY to get TARGET AUDIENCE. 

Get more customers with TRUST. 

How Much Does Google Shopping Dropshipping Cost?

Nothing. It is COMPLETELY free to UPLOAD YOUR product data. 

So how does GOOGLE charge? 

You have to use GOOGLE ADS to promote your products. For ads, you have to pay the FEE. 

Google ads fee is different for each KEYWORD. To know the EXACT price, you must know: 

• Competition of the PRODUCT 
• Match the KEYWORD upon which you want to BID. 
• How much do other competitors pay for that PRODUCT? 

Google ads charge PER CLICK. Usually, the conversion rate is above 1.5 percent. 

An average KEYWORD bid is around 50-70 cents or more up to $5-10.

Google Shopping Ads vs. Other Ad Types

Google Shopping ads are not MUCH different from other types of ads. Here are some factors to focus on. 

• Access to TARGET PEOPLE 

Google is a BIGGER medium. So you can easily access the TARGET audience on your Google Shopping store. 

It helps get more sales and EXPECTED results. 

Other Ads groups are not SPECIFIC for the AUDIENCE. So it isn’t easy to get the desired results. 

• Average Cost 

Cost depends on your BIDDING. There is no difference between shopping ads and other ad types. 

Choose your preference accordingly. 

• Exposure of Ads

Google Shopping Ads are only AVAILABLE on GOOGLE shopping. They won’t be PART of search results on GOOGLE. 

Other Ad types can be PART of SEARCH RESULTS on Google. It is EASIER to get more EXPOSURE. 

Suggested reading: Dhgate Shipping Time

FAQs about Google Shopping Dropshipping

What’s Next

Have you STARTED your DROPSHIPPING on GOOGLE? 

For a beginner, it is HARD. Is that the CASE with you? If yes, no PROBLEM. We can help you out of the TROUBLE. 

Our experts at LEELINE SOURCING have a decade of EXPERIENCE. We know how to DRIVE more sales and fulfill orders. 

A single click can connect you with us. Call us RIGHT AWAY!