12 Best Place To Sell Jewelry Online For More Cash 2025

Welcome to my unbiased review on the best place to sell jewelry online in 2022. 

Well, selling jewelry is not hard, but do you have the BEST returns? Also, the right platform is crucial to ensure SECURE transactions. You would get high-value products with a great balance of COST and QUALITY.

As an expert with decades of experience, we’ll share the best place to sell jewelry online. You’ll find details of each online marketplace to decide BETTER. This post will cover the following for each online store:

• Features 
• Pros
• Cons
• Our Suggestions

Cool? Grab your iced coffee, and let’s get started.

What Type of Jewelry Can You Sell Online?

The answer is ANY. 

Yes, you can sell ANY jewelry you can think of. Simply look at your jewelry box. From rings to watches, from necklaces to bracelets. Even unwanted jewelry might be worth BETTER than expected. 

Selling jewelry online turns them into CASH. Here are some jewelry types to give you a spark of an idea:

• Gold Jewelry
• Diamond Jewelry
• Fine Jewelry
• Vintage Jewelry
• Old Jewelry
• Costume Jewelry
• Designer Jewelry
• Estate Jewelry

Pretty much ALL kinds of jewelry items.

Benefits of Selling Your Jewelry Online

Let me explain the advantages of selling your jewelry online. 

• Worldwide Engagement

Selling jewelry at a local jewelry store or pawn shop was common before the COVID-19 pandemic. Now, everyone deals online. You’ll reach customers worldwide and earn more SALES by selling your jewelry online. 

• Secure Transaction 

Online buyers pay via RELIABLE methods like Visa, Mastercard, and PayPal. You’ll receive the most money SECURELY when selling jewelry online.

• Fast Process

The online consignment process is SIMPLE and FAST. Your sales could SNOWBALL with minimal effort.

What Should You Consider When Selling Jewelry Online?

Here are things to think about to make selling jewelry online PROFITABLE:

1. Decide Your Niche

Focus is the key to success. So, choose the right market segment and products that scale your business FAST.

2. Research The Market

Know your target audience, understand your products, and learn about selling online. That way, your business GROWS without too many trials and errors.

3. Source From The Suppliers

Whether manufacturing, drop shipping or wholesaling, you must evaluate the supplier. Select a reliable jewelry shop with an excellent jewelry collection.

4. Build Your Jewelry Online Store

Now, it’s time to set up your online jewelry store and sell your jewelry online. Choose a suitable platform and conduct efficient marketing to start making MONEY.

Best Place to Sell Jewelry Online

Choosing a secure online marketplace to sell your jewelry is essential. MORE buyers, MORE varieties, and MORE profits! 

Awesome.

Let’s find out more.

1. Worthy

Worthy is WORTH IT to sell jewelry priced over $1,000 SECURELY. It is a legit online auction site founded in 2014. Sellers could EARN more with higher bid prices by buyers worldwide. 

They accept various jewelry items like branded watches and diamond jewelry. Hence, you could EASILY sell your jewelry to other jewelry buyers worldwide.

Pros: 

• FREE shipping (Customers love it!)
• EXCELLENT reputation (Higher popularity, more customers!)
• Provides FREE GIA lab report (Better quality assurance!)

Cons:

• Certain jewelry is NOT acceptable
• COMPLICATED communications
• LONG process

Our Suggestion:

Worthy is one of the BEST places to sell jewelry over $1,000. But, ask yourself if you’re comfortable sending your jewelry to them for online auctions. You should also be familiar with website operation to ensure a SMOOTH process.

2. Etsy

Etsy is a renowned online marketplace for buying and selling UNIQUE handicraft items. Artists and crafters often sell handmade goods, including valuable jewelry. It is undoubtedly one of the HIGHEST-RATED places to sell jewelry that’s handcrafted.

The best thing? 

The Etsy store is closest to ZERO COSTS, with only $0.20 per listing published. You can build your jewelry store and start earning PROFITS in months.  

Pros:

• SUPER EASY to set up (No more headache)
• BIG buyer pool and still expanding (Endless sales opportunities!)
• LOW listing fees (Fewer costs, more profits!)

Cons:

• MORE competition
• HIGHER total fees (Shipping, transaction, advertising…)
• LACK of control 

Our Suggestion:

Sell your handcrafted jewelry piece on Etsy at a fair price to attract handicraft lovers. You must also be clear with the terms “handmade items” to ensure that they accept your products.

Suggested reading: Etsy Review: Is Etsy Safe for Online Shopping or Selling?

3. WP Diamonds

White Pines Diamonds is an A+ BBB-rated trustworthy website to sell fine jewelry online SAFELY. You can QUICKLY sell jewelry like diamonds and rings with their expert guidance. They charge ZERO COST for the entire process, and it’s FAST – in as soon as 24 hours. 

Customers claimed that WP Diamonds provide EXCEPTIONAL services. Some reviewed that they get prices DOUBLED than what the pawn shops offered.

Pros: 

• GREAT reputation (Customers trust you better!)
• EASY process (Saves you more time.)
• QUICK payment (You get your cash fast!)

Cons:

• DO NOT accept small diamonds
• NOT auction-based (only one offer per product)

Our Suggestion:

Consider WP Diamonds for white diamonds over 0.5 carats or colored diamonds over 0.3carats. You can also sell EXPENSIVE jewelry like Tiffany and Cartier products.

4. CashforGoldUSA

Cash for Gold USA is an utterly LEGIT company with an A+ BBB rating to sell gold online. It is SAFE, insuring up to $100,000 so you can sell without worries. Their price match guarantee ensures sellers sell at the BEST price possible in the market.

This website buys all kinds of gold, including broken jewelry, raw gold, and gold wire. You can even sell gold bullion and coin collections here!

Pros:

• ZERO costs (More room for profits!)
• QUICK payment (Fast turnover!)
• Price match GUARANTEE (Attracts more customers!)

Cons:

• DO NOT pay for craftsmanship
• NOT SUITABLE for branded jewelry
• ONLY provides a single evaluation (take it or leave it.)

Our Suggestion:

Sell your gold EASILY on CashforGoldUSA, whether broken or complete. Your business could grow FAST with their professional support and quick process.

5. The RealReal

The RealReal is a luxury online consignment shop that sells designer jewelry. It maintains a SIMPLE product display despite being a second-hand website. Sellers always find it EASY TO USE to sell jewelry online.

You will get 30-60% of the sales price for your luxury goods sold on the platform. Besides, sellers can expect their jewelry to sell within 30 days.

Pros:

• EASY process (Fewer hassles.) 
• HUGE market (Your business scales rapidly.)
• GREAT prices compared to local jewelry stores (Better competitive advantage) 

Cons:

• Possibly HIGH commissions
• LIMITED to designer items
• LESS IDEAL customer service

Our Suggestion:

Choose TheRealReal if you are selling jewelry from designer brands. It is a perfect choice to sell to customers worldwide, as they ship to over 60 countries.

6. Circa

Circa is the LEADING online jewelry website founded in 2020. Sellers could benefit from the FREE and FULLY-INSURED services. This site also provides evaluation at NO COSTS.

Over the years, Circa has developed a HUGE market that favors branded jewelry. You can sell fine jewelry, watches, and diamonds even without experience. 

Pros:

• ACCEPT antique jewelry (You get to sell your old jewelry!)
• OFFERS gift card (More loyal customers!) 
• IMMEDIATE payment (Better flexibility!)   

Cons:

• ONLY takes high-value jewelry
• LONGER process
• ONLY one offer per product.

Our Suggestion:

Only sell branded luxury jewelry on Circa so you can sell FAST and earn MORE. Whether just a gold chain or a Patek Philippe watch. 

7. The Diamond Valet

The Diamond Valet is a small company offering FAST and FREE diamond evaluation online. 

Sellers can sell loose diamonds, bracelets, earrings, or rings of over 0.75 carats.

This company initially presented itself as a professional company. But, the trust level drops when it does not show essential information to customers. Moreover, it only has a B- BBB rating, which is a higher risk for sellers.

Pros:

• Allows ONLINE evaluations for diamonds (Simpler and faster!)
• FREE education on diamond information (New sellers learn more knowledge.)
• EASY TO USE website (Effortless for everyone!)

Cons:

• NO step-by-step process is available
• It only shows filtered customer reviews.
• Just one offer per product.

Our Suggestion:

This company only has a B- BBB rating and only accepts diamonds of over 0.75 carats. It is less ideal to sell pricey diamonds here unless you can work well with the sales team.

8. ArtFire

Artfire is a popular website with SIMPLE pricing and a HUGE customer base. It is a great option for small businesses to grow from ground zero. Sellers also get EXCELLENT customer service to run their business smoothly. 

Buying on Artfire is EASY; buyers need not register for accounts to buy. Sellers on Artfire also benefit from its flexible pay tiers to earn MORE profits.

Pros:

• STELLAR customer service (Higher rate of customer satisfaction.)
• MULTIPLE commission tier choices (Better flexibility for sellers!)
• LARGE community (More potential customers.) 

Cons:

• LESS market recognition
• FEWER customers

Our Suggestion:

Artfire is an excellent alternative to Etsy, which low-volume sellers can sell EASIER. The FRIENDLY website and customer service will help new start-ups grow their business.

9. Amazon Handmade

Amazon Handmade is the HIGHEST-RATED online marketplace for the handicrafts niche. You can sell various products like accessories, artwork, jewelry, watches, and other products. Jewelry artisans can reach the right customers worldwide and sell FAST.  

One thing interesting about Amazon Handmade is the CUSTOMIZABLE artisan profile. It ENHANCES your branding and ATTRACTS customers better. 

Pros:

• HIGH potential reach (More possible profits!) 
• ZERO listing fees (Fewer costs incur.)
• MORE reliable (Reduces sellers’ risks.)  

Cons:

• HIGHER transaction charges
• LIMITATIONS on products to sell
• LESS versatile than its competitors

Our Suggestion:

Indeed, Amazon Handmade has a BIG market to sell your unique handmade items. Ensure to research well so you choose the right products that fit into their categories. 

Suggested reading: How to Become a Profitable Amazon Handmade Seller

10. Sears

This eCommerce marketplace allows sellers to sell directly, via fulfillment, or advertise.  

You can EXPAND your reach, potentially selling to 15 million unique visitors. It is very FLEXIBLE, whether to sell jewelry long-term or short-term.

Sears’ marketplace guarantee requires sellers to solve customers’ issues fast. On the bright side, it sets high standards, hence sellers on Sears are more TRUSTED.

Pros:

• BETTER brand reputation (More trust.)
• A WIDE range of categories (More choices for customers.)
• No long-term COMMITMENT required. (Lower risks for sellers.)  

Cons:

• Charges monthly fees and commissions 
• BAD customer service

Our Suggestion:

Sears may not be the best choice in selling jewelry online due to negative customer reviews. You should check the company’s background and service before registering an account.

11. Zibbet

Zibbet is a marketplace selling vintage and handmade items. You can sell on a FREE account or pay monthly to list more items. The paid plan SAVES you money when you sell a large volume monthly. 

Pros:

• EASIER reach to the niche (More potential customers.)
• FREE account available (Fewer costs!)

Cons:

• HIGHER fees for small sellers
• SCARCE customer base

Our Suggestion:

Its buyer base has not reached the maximum amount, so paying monthly to sell is less ideal. We suggest selling jewelry here using a free account first.

12. Sotheby’s

Sotheby’s is the oldest and most TRUSTED auction house in the world. Their network of specialists auctions A WIDE VARIETY of products. These products include jewelry, watches, arts,  and antiquities. You could sell your unique jewelry to the right buyers with MINIMAL EFFORT.

Today, it has developed into an online auction house to EASE biddings. All biddings and purchases are made within several clicks on its USER-FRIENDLY site.

Pros:

• PROFESSIONAL website (Easy to use!)
• ENORMOUS quality buyers (More profits!)
• Sells HIGH standard products (More reliable, durable, and trusted.) 

Cons:

• UNRESPONSIVE customer support
• BAD user experience
• EXTRA charges incur

Our Suggestion:

Go for Sotheby’s if you have premium and luxury jewelry to auction for a GREAT price. You can sell WELL due to their vast and quality customer base. 

What Factors Affect the Value of Jewelry?

Below states the factors affecting each jewelry piece’s value. 

1. Brand 

The well-known brands are more VALUE-preserving than lesser-known brands. Also, limited edition or seasonal products can make the value HIGHER. 

Some brands with great value are Cartier, Bulgari, Van Cleef & Arpels, and Tiffany & Co. 

2. Mass 

Carat (ct) is a unit of mass to measure diamonds and pearls. Broken jewelry is less valuable. Take diamond jewelry, for example – the BIGGER carat, the GREATER its value. 

Sellers must know the jewelry’s mass during the selling process. It INCREASES its selling price when you sell it to online jewelry buyers. 

3. Clarity

The HIGHER the clarity, the BETTER the value. 

Simple, right? Before you sell jewelry, check on the number of imperfections and flaws. The aesthetic appearance of the jewelry is essential for reselling. 

So, take good care of the branded jewelry to ensure HIGHER jewelry prices.

4. Material 

The material tells the product’s COST to produce this jewelry. In general, gold and platinum jewelry are more valuable than alloys. 

The value of gold jewelry INCREASES occasionally. I don’t see why it’s not worth investing in it.

Final Thought

The jewelry business is INCREDIBLY profitable if you run it well. Hundreds of marketplaces are available online, but you must opt for one that suits you. It should MATCH your target audience, marketing strategy, and competitive advantage.

Don’t forget to choose the products based on the brand, mass, clarity, and material. With proper research, your business could SKYROCKET with quality products. 

FAQs about Best Place to Sell Jewelry Online

What’s Next

Diving through, the jewelry trend of 2022 is STACKING. Choosing the suitable jewelry types and marketplace is vital in earning PROFITS fast. You must also prepare well before entering the market to walk the right way.

Searching for the best jewelry suppliers for your business? Leeline Sourcing is here for you. With over decades of sourcing experience, we helped thousands of companies find quality products. Contact us today for a one-stop sourcing solution!