Cold Email Statistics and Best Practices for Streamlined Outreach

Suppose you run an ONLINE BRAND. But you don’t have any customers. Or, in the early phase, you want to get POTENTIAL customers.

Is that so? Cold email turns out to be a GAME-CHANGER. I can prove it with some cold email statistics.

• Cold email is very EFFECTIVE in bringing customers. It generates 40 times better results than social media. (McKinsey Study)
• Sending Cold emails generates 93% better response from the customers. It can improve sales directly. (Backlinko)

Are you getting spicy about the Cold emails? Let’s explore the cold email statistics in detail.

Ready?

What is a cold email?

Do you want new customers for your BRAND? Cold email is there to assist you in doing that. It is the email you can send to new customers who do not know about your business.

In 2022, 333.2 BILLION cold emails were sent to increase sales. This figure is reaching 376.4 BILLION emails by 2025.

General cold email statistics

COLD EMAILING exceeds the result compared to other email types. For example:

• Most people are busy and PREFER emails. 80% of the TOTAL people want sales reps to contact them through email marketing. It gets FASTER replies.
• Most sales reps try to focus on the COPYWRITING of the emails. Therefore, they spend 21% of their time writing cold emails.
• Cold emailing gets a LOWER RESPONSE than warm emails. These have 15-24% of the response rate. Warm emails have an open rate of 21-34%.
• Personalized emails increase cold email response rates. There are 22% higher chances of getting a response from the customers.

Cold email open rates statistics

The sole purpose of sending cold emails is to DRIVE better sales. And it is only possible if your customers open the emails.

What if they do not? You just failed your cold email campaigns.

Moreover, with the high open rates, Chances for:

• Open and reply rates
• Click through Rates
• Conversion rates

Increase exponentially. Let’s know how much the average open rate is for cold email campaigns.

• The average open rate for cold email campaigns is better. For example, general email marketing has a 15-25% open rate. (Mailchimp) Compared to it, the average open rate for cold email campaigns is 40-60%.
• A reasonable open rate is more than 60%. Successful cold email campaigns have an OPEN rate of 70-88%. A lousy rate is below 40%. Some drive low rates.
• Not all people use the DESKTOP to open an email. Mobile has become a favorite medium. Around 24.45% of users open emails on their smartphones. (A Study from GetResponse)
• Adding a personalized message can increase your open rate. Even good subject lines increase rates by 20%. 
• You can increase the open and response rate by adding a pain point. It can boost your open rate if your pain points are in the subject lines.

Cold email bounce rate statistics

Bounce rate INDICATES The emails failed to reach the prospect’s inbox. It is a CRUCIAL thing to improve your presence.

Here are some stats.

• The average bounce rate is 7.5%. Anything more than 2% of the bounce rate is a BIG CONCERN for the companies.
• The highest bounce rate is due to Spam filters added by Google or Yahoo. It prevents the access of email to the inbox.

Cold email follow-up statistics

Remember. Your first email may not get a RESPONSE. And it happens in 80% of cases. It would help if you didn’t get disappointed.

You can send follow-up emails. And grab the attention of cold prospects with personalized subject lines.

All the BRANDS send multiple emails to raise a cold email response rate. Here are the stats regarding the cold emails.

• The first email has fewer chances than the upcoming follow-up emails. For example, the FIRST follow-up email has a chance of 21% of replies. Compared to it, the second follow-up email has a 25% chance. It is a CLEAR-Cut difference of 4%.
• 80% of almost all sales have at least five emails. (Hubspot) It shows an increasing number of follow-up emails increase the cold leads. A potential customer might contact you after multiple emails.
• If you increase one email to THREE emails, you get a high response. There are 75% more chances of the reactions with 1-3 emails. Even it increases with up to 5 follow-up emails.
• If your first email fails to drive a response, send a second cold email. Follow-up emails could increase your response rate by 12.6%. You must keep a SEQUENCE of specific days each week to get a response.

Cold email unsubscription rate statistics

Some email recipients want to unsubscribe. And it happens in most cases. Here are some stats related to unsubscription data.

• The average unsubscription rate is 0.17% for a brand.
• Usually, a reasonable unsubscribe rate is below 0.5%. Anything above it is considered to be a problem for a brand.

Cold email reply rate statistics

Do you know how a BUSINESS notices the progress of cold emails?

It is the:

• Conversion rate
• Click Through Rate
• Average response rate

If these factors increase over the period, the campaign is successful.

Otherwise?

You need to recheck your value proposition in cold emails. And focus on the progress of the email campaign.

Here are different statistics related to an outreach campaign.

• Users open almost 23.9% of all emails around the globe. Maybe they RESPOND or not; it is another factor.
• Calling the person by name in the email brings a more OPEN RATE. Do you know why? Because the customer gets astonished by the name. Around 45.90% of emails are opened due to this reason.
• The subject line is the factor Next to the sender’s name for opening an email. It contributes to 33.90% of email openings.
• Giving an OFFER increases the reply rate and opening. It contributes to 13.10% of email openings. 7.10% of emails are opened due to the exciting introduction or paragraphs of an email.
• The average response rate of the cold email campaign is 8.5%. (backlinko) This number shows how many customers are going to reply. Increasing the offers and attracting subject lines help increase reply rates.

Cold email conversion rate statistics

Conversion rate refers to the PERCENTAGE of how many prospects you converted.

It includes all the cold emails you have sent to get a response from the CUSTOMERS.

Here are some statistics to know conversion rates.

• Cold email conversion is around 6%. That means you’ll get six persons converted out of a hundred. 
• The conversion rate of emails is THREE times what a social media platform has. If the cold email converts nine customers, social media will convert up to three.
• You can calculate the conversion rate to determine the total percentage of customers. The formula is:

Conversion rate = persons converted. (Email Sent – Email Bounced) * 100

Cold email subject line statistics

Cold email subject lines matter the MOST!!

How?….

It is simple. If someone calls me by name, I will surely open the email. Maybe I do not reply, but I open it at least once. It is where your SUBJECT line turns out as a GAME CHANGER.

Personalized subject line increases AVERAGE response rates.

Let’s know the detailed statistics to prove my point.

• Adestra has published a REPORT. According to it, adding the name in the SUBJECT line is more effective. It can increase your open rate by 22.2%.
• Personalized emails have a high probability of responses. For example, an advanced subject line has a probability of 17% in opening the email. Compared to it, without personalization, the rate might drop to 7% for email openings.
• The experimenting process can evaluate the email performance. A/B has successfully increased the open rate by 49%. It can increase REPLY RATES too.
• One-third of CUSTOMERS focus on a SUBJECT line. 35% open due to a SUBJECT line. 
• A long subject line has a BETTER probability. It has 33% more reply rates on emails than short subject lines. Adding a question in the SUBJECT line increases the chances.

Best time to send cold emails

Do you want to get the HIGHEST CONVERSION ever?

There are tons of tips… Believe me; All are waste! I have tested them.

It is the right time for the emails. You might send the emails at the wrong time. 

In that CASE, you’ll experience TOTAL FAILURE. People prefer cold emails over cold calls but at a SPECIFIC time. Let’s know the right time.

• The best time for sending the email is usually the DAY TIME. People check and open emails. The best time for sending an email is 9 am to 12 pm. You should SEND emails to the target audience. Another study indicates another best time to send. The 12 pm to 3 pm is also EFFECTIVE for sending emails.
• There are three BEST DAYS to send a cold email in a week. Monday to Wednesday are the TOP DAYS on which you should send emails.
• 25% of the emails are opened in the first hour they are RECEIVED. You should send it during this specific time to improve the email openings. 
• 40% of the emails are replied to within the FIRST hour. You should take a LOOK at the time of sending emails.

How to boost your response rate?

If you want to improve the RESPONSE rate, there are many serious tips. Let’s explore!

• Improve Subject Line

The subject line can decrease your response rate by 20%. Don’t you want to miss it?

Do personalization. It will INCREASE email opening. You’ll get better chances of replies. 

• Check email Preview

Email preview shows how your email will appear in the inbox. It is where 70% of the decrease occurs. An impressive email line is 100% crucial.

It will result in a decrease in the response rate. You’ll get fewer replies. Hence less brand reputation and recognition.

• Use the email warm-up tool

Around 10% of the email don’t even reach INBOX. Where do they go exactly?

A SPAM FOLDER. 

Using a warm-up tool can reduce it. Your emails will go into the inbox. Replies can increase by 10%. Is it a small percentage? Not at all.

What’s Next

Do you want the NEW potential customers? Great! Cold emails are the way you should try. But improve:

• Subject lines.
• Add the name.
• Consider the detailed timing.
• Do multiple follow-ups.

Want to know more stats?
Visit our website. You’ll get detailed statistics.