Whether you are running a multi-million dollar blockchain game company or a brand new e-Commerce, lead generation is the main ingredient for your overall marketing strategy. It is what gives meaning to the growth and longevity of a business. Well, today’s leads might be tomorrow’s customers.
For e-Commerce, leads are the backbone of the business. The more leads you generate, the higher opportunity you have to improve sales and build a solid customer base. And that’s the key for every e-Commerce to thrive in this saturated market.
The thing is, generating leads for e-Commerce isn’t plain sailing. More than 61% of marketers consider generating traffic and leads to be the hardest challenge for them.
But, the video marketing strategy made it easy.
Let’s see how video marketing can help you generate more qualified leads and why it’s worth investing in.
Video Marketing as a Lead Generation Tool
Today’s customers have such a short attention span. They demand content that is easy to digest and provides the answer they’re looking for straightforwardly. That means all those bulky paragraphs become irrelevant and more like a chore for them.
With the combination of both visual and audio elements, videos offer an easy way for them to retain complex information in a matter of a minute. When they can understand the point of the message you deliver, then they’ll find your content valuable. When they do so, it’d be much easier for you to convince them to become your leads.
It should be no surprise that more than 83% of video marketers say video helps them with lead generation.
Another good news is that video marketing strategy is accessible to all e-Commerce who aim to stay relevant. With only your smartphone camera and video editing app, you’re equipped to produce lead-generating video content.
How to Use Video Marketing to Collect More Leads for Your e-Commerce
Now that you understand why video marketing is a worth-considering lead generation tool for your e-Commerce, it’s time to break down some practices that can help get there.
Because just like any other marketing tool, video marketing needs to be well-executed to ensure that it can bring you the best result. A poorly-done video marketing strategy will do more harm than good– it can scare away your potential leads and even harm your online reputation.
So, here are the best ways to utilize video marketing for the e-Commerce lead generation strategy.
1. Gated Video Content
One of the common ways to use videos for e-Commerce lead generation is by using it as gated content. Gated content only allows those who submit their emails and other contact information to see the full content.
Since the viewer has to trade something for the content, you need to make sure that you invest in in-depth research for the video to make exclusive content. No one will give away their email address to get content that they can easily find on other websites for free.
2. Create Product Videos
e-Commerce without product videos isn’t complete. Static images and product descriptions are not detailed enough to give the potential customers what they really want to see. They want to see your product in action before they decide to become your leads or even make a purchase.
Utilizing the best AI video generator, you can create videos to showcase your product features and benefits, enhancing viewer engagement and understanding. If your product is a tool or a gadget, then you can use it to explain how it works. If your business is in the clothing or fashion industry, then you can use the video to show how people can wear your product. If your business is in the food industry, then you can use video to show the ingredients you use and how you make the food.
When you make everything clear, they generate more trust from those audiences and have a higher chance of making them convert into leads.
3. Incorporate Video Testimonials
Word of mouth is the best marketing strategy ever. In other words, testimonials are the best product back-end. People trust the products that have been recommended by their loved ones.
There is no better way to show the power of your product than testimonials. What if you add a video testimonial to your product page? It will boost your product, and you will see the difference.
Video testimonials are highly recommended because they are more believable and authentic than written testimonials. Customers can see and understand how the product worked for someone else.
They can relate to it more than written words. You can use video testimonials for different purposes. You can ask your customers to record the testimonial for your product after they use it. Or, you can invite an authority in your industry to use your product and then record the testimonial for it.
And if you add subtitles to the video, your testimonial will much more effective.
A hearing-impaired or deaf viewer must have access to subtitles in order to comprehend a video. Your videos will be accessible to viewers far outside of your chosen region if you include subtitles and captions. For additional information about the subtitle generator, click here.
4. Go Social
Social media is a great tool not just for marketing but also for lead generation. You can create a social campaign to promote your e-Commerce.
You can go live on Instagram to share your story and product with your audience. It’s the perfect way to connect with your customers and generate leads. Apart from live-streaming videos, you can also post regular videos on Twitter and TikTok.
To take it to the next level, you can use an online tool like Canva to create trending images and videos for your business. You can also use Instagram carousel posts, Facebook Stories, and Facebook carousel posts to create a visual story around your product.
You might as well use authentic product shots, lifestyle shots, and behind-the-scenes shots to tell a visual story about your product.
5. Add a Clear Call-to-Action
Last but not least, you have to add a clear call-to-action (CTA) in every video. It’s the most important thing that you have to keep in mind when creating video content for e-Commerce.
The CTA will guide your customers to take a certain action. The action can be purchasing your product, asking for more information about your product, or visiting your website. You can add a logo, text, or a button to your video and make it clickable.
The clickable feature will help you generate more leads. You can also add CTAs in your video description. By adding a CTA in your video description, you will increase the click-through rate of your video.
Wrapping Up
The video marketing strategy is great for bringing in new leads and improving sales. It’s been proven that customers buy from businesses that use video in their marketing. And the good news is that it doesn’t take a lot to get started. You can begin using these strategies immediately, and you will start seeing results. The trick is to create valuable content that is helpful to your audience and stands out from the crowd. Once you find your groove, you will create better engagement with your customers, build trust, and boost sales.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
