8 TOP-NOTCH landing page statistics you need to know before creating a LANDING page

7 out of 10 B2B businesses use the LANDING PAGES to convert. Digital marketing, email marketing, and SOCIAL media.

All of these focus on BETTER conversions. And adding a landing page to the end of each CAMPAIGN can speed up the conversion rates. Different landing pages have indicated higher conversion rates over time. For example,

• Google ranks 48% of LANDING pages on top in Query Results.
• 65% of businesses use the LANDING pages to get more conversion rates

There are many more landing page statistics. Do you want to know them?

Read this Blog. I will evaluate the LANDING page statistics in detail.

What is a Landing Page?

Have you ever SEEN a marketing email? When you click on the LINK, it takes you to a page. That page is the LANDING PAGE.

The best landing pages are where the marketing campaigns direct the users. It is of great significance. 

Marketing SPECIALISTS believe that landing pages increase their leads by 55%. Increasing the NUMBER OF PAGES can get more results.

General Landing Page Statistics

Landing pages target the CONVER. For example, I run a PPC ad on Google and direct people to my website.

Unfortunately, my FIRST PAGE is not attractive. Whoever visits the WEBSITE will press the BACK button and avoid staying on the page.

In that case, you think the opposite of it. You’ll get more ENGAGEMENT and maximum chances for staying on the page. Site visitors might turn out to be POTENTIAL buyers. Great landing pages increase conversions.

You get more sales. Here are the TOP LANDING PAGES statistics you should know.

• Landing pages play a KEY ROLE in effective BRANDING. You can target audience with good landing pages. Using colors in your LANDING PAGES increases sales by 80%. That means you convert eight leads into sales per 10 customers. That is quite IMPACTFUL.
• Longer landing pages have a MORE IMPACT on sales. Statistics have shown an increase of up to 220% with the LONGER landing pages.
• Testimonials are customers’ reviews about the BRAND. And successful landing pages boost conversions to a greater extent. 37% of the BUSINESS keep the testimonials for conversion rate optimization.
• Some brands use the GENERIC call to action buttons. And they do not have a GOOD IMPACT compared to Personalized CTA. Personalized CTA has 202% high CONVERTING LANDING pages. These generate better results.
• To improve LEAD QUALITY, every marketer knows the SIGNIFICANCE of videos. Videos boost conversions by 86%.
• Different tools have been VERY effective in creating landing pages. Various tools can increase your landing page conversion rates by 223%.
• Top landing pages have ONE OFFER per page. Targeting multiple offers can be VERY FRUSTRATING for the customers. However, 48% of the customers target more than one offer.
• Landing pages can get your MORE LEADS and contact details of customers. Creating 40 landing pages makes 12X more leads.
• Reaching the RIGHT TARGET AUDIENCE brings up 300% more results. Generating leads is QUITE effective with the increasing landing.
• Companies having 30+ LANDING pages get more leads. Their LEADS increased by 7 times. To increase conversions, landing pages play a crucial role.
• Adding a LOCATION brings up more landing page conversion rates. That is why 17% of businesses use GOOGLE Maps on their landing pages.
• Businesses must have planned over the landing page types. Landing pages with contact forms have low page conversions.
• Same-day or instant RESPONSE is helpful in lead generation. 2nd-day Response can bring a decrease of 7% in CONVERSION rates.
• Businesses having 1-5 landing pages are not very IMPACTFUL. A 55% increase in lead generation occurs with 10-15 landing pages. Companies should focus on more LANDING PAGES 

Landing Page Conversion Statistics

Conversion rate refers to visitors converted into sales divided by total visitors. Landing page CONVERSIONS matter a lot. 

Why?

Because the sole goal is to increase customer acquisition. And LANDING PAGE conversion rates determine its success.

If the conversion is HIGH, you create a successful landing page. Otherwise, you failed to create landing pages that CONVERT visitors.

Let’s know REAL-TIME STATS related to landing page conversion rates.

• The average rate is 26%. 
• 10% of marketers achieve an average landing page conversion rate of 70%.
• 5% of marketers have an average landing page conversion rate of 60-70%.
• 5% of marketers have an average landing page conversion rate of 41-50%.
• 5% of marketers have an average landing page conversion rate of 31-40%.
• 25% of marketers have an average landing page conversion rate of 21-30%.
• 15% of marketers have an average landing page conversion rate of 11-20%.
• 35% of marketers have an average landing page conversion rate of 1-10%. (DataBoX report)
• The conversion rate from GOOGLE ads is around 9.7%. It may increase or decrease in leading landing pages.
• 5.1% of customers use the SIGN-UP form through the landing pages. Most marketers and brands don’t target the LANDING pages for signup forms.

Landing Page Optimization Statistics

There are several factors in landing pages that need a PROPER OPTIMIZATION.

For example, PAGE SPEED. Suppose the page does not even open. Customers will BOUNCE back. Even if your page takes more than 20 seconds, you lose customers.

I myself bounce back when the page takes more than 20 seconds. It is a Human Instinct. To increase landing page conversion rate, Optimize them.

Here are some stats proving my point.

•  Merely 1 SECOND is quite crucial for the landing page conversion rates. For example, a 1-second delay can MAKE you lose 7% in average conversion rates. (Neil Patel)
• Suppose page LOAD TIME goes from 1 second to 3 seconds. Do you know the RESULTS? You’ll lose 32% of the customers. It will affect your LANDING PAGE conversion rates.
• Suppose your page load time is 5 seconds instead of 1 second. There will be a SUDDEN SURGE of bounce-back probability. According to Think with Google, it might reach 90%.
• Decreasing the load time from 1 to 6 seconds increases 106% bounce. Most customers will move back. The best strategy is to use COMPRESSED images to speed up loading time.
• 123% bounce probability is for those whose load time changes from 1 second to 10 seconds.

Landing Page Trends Statistics

An effective LANDING page has a POWERFUL CTA. It impresses the customers and increases average conversion rates.

Trying different types of CTA can boost your lead generation landing. Here is the report from the HUBSPOT about the CALL TO ACTION usage.

• A default CTA can get you 1.2% of the AVERAGE conversion rate. It is the median conversion rate.
• A multivariate CTA drains even lower results. It can drive 1.1% of the average conversion rate.
• Smart CTA is the best one when it comes to increasing the average conversion rate. It can boost rates to 3.6%, a 300% increase.

Landing Page Creation statistics

The landing page must have a CLEAR PICTURE of your brand. Suppose you want to PROMOTE the services. It should contain what you are offering and add the SIGNUP forms.

Adding CTA buttons can increase your conversion rate effectively. Here are the stats about the CTA button colors.

• Green is the most popular button color for the CTA. 39.4% of the COMPANIES use the green color.
• After green, Blue comes on to the TOP. It dominates with 28.3% color buttons.
• 10.1% of the buttons are RED. It is the THIRD most used button.
• Yellow comes in fourth place with 8.1% and orange with 6.1%. 
• Other colors are purple, pink, white, and black.

Landing Page Testing statistics

Testing is VERY CRUCIAL. Why?

Because it lets the companies know the Customer journey. Addressing customer fears can bring BETTER results.

Here are more stats regarding the conversion rates.

• 20% of the companies don’t even have a RELIABLE testing method.
• 60% of companies believe in A/B testing. It generates the VALUE for optimization to them.
• Effective TESTING and other digital marketing efforts can increase conversion rate. Most companies have noticed a conversion rate increase of up to 300%.
• 6 out of 10 COMPANIES perform 5 or fewer tests on the landing pages each month. (Source: Transaction)

Best Practices for Landing Page Statistics

Do you want to IMPROVE the conversion rates? SOME practices bring the fruit of effort.

Here are detailed statistics about the efforts.

• 82% of the customers read REVIEWS about any business. It helps them evaluate their business capabilities. (BrightLocal)
• Humans have a HIGH TRUST in colors. Using colors can win MORE RECOGNITION. It can even increase sales by 80%. (Xerox)
• Adding a CONTACT page increases the customer’s trust in the brand. (Neil Patel)
• Clickable graphics have more conversion rates than other types. 58% of the landing pages have CLICKABLE pictures. (Marketing Experiments)

How to Build and Improve Your Landing Page?

The primary OBJECTIVE of landing pages is to get more conversions. When you form layout, landing pages improve Conversions.

Let’s see the points.

Consider the Design and Write a Copy

Before you launch your LANDING page, know:

• High Converting landing page
• Two-Step Landing Page vs. Individual Landing Page
• Possible ways of generating traffic.

Once you know the best ways of designing pages, the next job is EASY. You can write compelling copy. Add title tag. Include the description of your pages. And attract more customers to your landing pages.

Focus on Landing Page Conversion rate

The landing page conversion rate is the MAIN FACTOR. You should offer the customers what exactly they need.

Here is what you can add to increase the landing page conversion rate.

• Give offers. For example, you are selling a SERVICE. Offer some discounts. You can offer free eBooks about your services. Try any possible method to ENGAGE them.
• Add CTAs. Call-to-action systems can be challenging to find some customers. But it is WORTH it. You can drive more LEAD generation through the CTAs.

Optimize page and Test 

82.3% of the LANDING pages need to compress images. It can optimize their landing pages. And speed up. Add visually appealing images to impress customers.

You can launch the landing pages to know the behavior of customers.

What’s Next

Landing web pages can boost conversion by up to 100%. It is only possible if you optimize them.

• Increase the Engaging factors.
• Build more trust.
• Increase LOADING speed.
• Use the correct COLOR factor.

Try them out to see the magic.

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