Page Loading Time: The Secret SAUCE to High Conversion

Most SELLERS have some common COMPLAINTS. 

• The traffic is LOW. How to increase it? 
• Conversion is LOW. 
• Why don’t my visitors make PURCHASES? 

Do you know where you are LOSING your CUSTOMERS? 

As per the EXPERT’S knowledge, PAGE LOADING time is CRUCIAL. A single-second DELAY leads to a 7% reduction in SALES. 

Can you even AFFORD it? 

Not a MILLIONAIRE or AMBITIOUS seller would even AFFORD this LOSS. 

So how to IMPROVE the PAGE load speed? 

No problem. Our EXPERTS have crafted this GUIDE. A path to smooth STUDY with tips and TRICKS. 

Let’s GO! 

What Does Page Loading Time Mean? How Is Calculated?

You NEED a HIGH IQ to understand the page loading time. Just KIDDING. Don’t take it SERIOUSLY. Let me explain the Page loading time. 

“The average time taken for a WEBSITE page to show up on the SCREEN is the PAGE LOADING time. “

For sellers or BLOGGERS, it is ESSENTIAL to have a blog. They sell the PRODUCTS. Promote their INVENTORY. And Grab more customers. 

At that time, the FAST the page loads, the fewer time customers will have to WAIT. So customers quickly visit your page. 

Do you want to CALCULATE it? 

Page LOADING time depends on many factors. 

• Network request 
• Server processing 
• Sending requests to show up the data 
• DOM processing 
• Page RENDERING

Usually, each step takes a different time in seconds or MINUTES. You calculate the TOTAL time by adding the INDIVIDUAL time taken for these processes. 

What Are The Common Problems When Users Accessing Websites From Mobile Phones?

A USER interacts with SEVERAL problems. It occurs when visiting a SPECIFIC website from a MOBILE phone. 

• TOO SLOW TO LOAD. 73% of users have COMPLAINED about the SLOW SPEED. A slow page loading compels users to MOVE onto the NEXT WEBSITE. 
• RECEIVED 404 ERROR. 51% of users RECEIVED errors while BROWSING. Website CRASHES, freezes, or 404 errors appear on the PAGE. 
• READABILITY PROBLEMS. 48% of users have SERIOUSLY faced READABILITY problems. For example, Font size, font type, and OTHER text problems. 
• WEBSITE NOT AVAILABLE. 38% of users say the Website is NOT AVAILABLE. Usually, the Website is DOWN or not allowed to open in specific regions. 
• LOW FUNCTION. 45% of USERS have severe concerns due to navigation problems. Website button overlap, inaccurate functioning, etc., are those problems. 

Why Is Page Loading Time So Important For Your Business?

Page loading time is QUITE crucial if you want better results. Customers’ SURVEYS have shown better RESULTS. 

For example: 

• 47% of consumers don’t wait for a website with a HIGHER loading time. Usually, 1 second is SUITABLE. 
• A bad experience with a WEBSITE functionality prevents users from MAKING another purchase. A survey indicates 79% of users do that. 

A HIGH-speed page GUARANTEES. 

Excellent shopping experience 

A FAST LOADING page means a more straightforward PATTERN for purchase. And it is WHAT your CUSTOMER wants. 

To turn your CUSTOMERS into LONG-TERM, focus on your PAGE SPEED. 

Improves customer Satisfaction 

One second delay causes 16% less customer SATISFACTION. 

A clear-cut concern. 

So it affects the SATISFACTION RATE. 

Increased conversion

Fast SPEED leads to more customers. 

One second delay reduces 7% CONVERSION. A new seller can’t even afford it. 

Therefore, page speed is an IMPORTANT aspect when aiming to boost UX & conversions. If you’re dealing with issues like slow response times or lag, understanding PHP Usage Statistics can give you valuable insights into how server-side factors impact your site’s performance. 

Critical Factors for Checking Website Loading Time 

MANY factors have a direct IMPACT on your Website loading time. Here’s a LIST. 

Website DESIGN 

Complex DESIGNS are a problem. Not only your DEVELOPER avoids it but also the VISITOR. 

 The main thing is: 

It affects the PAGE loading time. 

For higher SPEEDS, find BLACK magic. I mean SIMPLE and CLASSY design. 

Bandwidth 

Bandwidth is the AMOUNT of information transferred per UNIT time. 

In simple words, Bandwidth is the SUPPORT for your WEBSITE. 

It is a BACKBONE. The Higher the Bandwidth, the better support your WEBSITE has. 

Page Size

The smaller the PAGE size is, the FASTER it loads. Got this POINT? 

If you want QUICK loading, keep your PAGE size small. It HELPS work better on your Website, and the Website loads QUICKLY. 

What Affects Mobile Phones Website Loading Time And Speed?

Loading time DEPENDS on various factors. These points can slow down or IMPROVE the speed of your WEBSITE. 

These are: 

Website Server 

A website server is usually the HOSTING provider that manages the whole network. 

A fast server means HIGH speed. Low-Quality servers give LOW speed and HIGH loading time. 

Size of the Files 

The page speed depends on the files being loaded on the BACKEND. 

For example, a page with MULTIPLE photos will load slower than a page with NO PHOTOS. It is because of the LARGE size of the photos than the text. 

Number of HTTPS requests 

HTTPS requests are another KEY point to check. 

If a SERVER receives more requests, it loads SLOWER. So keep the HTTPS request to the MINIMUM. 

What Is A Webpage’s Conversion Rate?

CONVERSION rate is a simple yet IMPORTANT word. 

Usually, we use it in SELLING terms. 

Conversion rate is the PERCENTAGE of sales derived from the NUMBER of visitors. 

CONVERSION RATE= Number of Sales/Total Visitors x 100 

For example, 100 people visit your PRODUCT. If five people BUY your product, the CONVERSION rate is: 

Conversion rate= 5/100 x 100= 5%

5% will be the CONVERSION rate from the TOTAL number of visitors. 

How Does Website Loading Time Impact On Conversion Rate?

Website Speed Has A Great Impact On The Conversion. 

The Fast The Page Load, The High The Probability Is For The Customer To Visit The Page. 

Impact Of Website Loading Time On Conversion

Conversion Depends On Two Factors. 

Traffic. If The Traffic Is High, You Get More Chances For Sales. Website Speed Ensures A High Number Of Visitors. 

Sales. The Fast Order Processing Guarantees High Sales. And Again, Order Processing Speed Relies On The Website Loading Speed. 

It Indicates: 

Conversion Is Directly Proportional To The Website Speed. 

User Patience Survey 

Users Have Widely Indicated Their Interest In The Page Loading Speed. For Example: 

3% Of Users Wait 1 Second Or Less For The Website Page. 

16% Of Users Wait 1-5 Seconds For A Website To Load. 

30% Of Users Wait 6-10 Seconds For A Website To Load. 

16% Of Users Wait 11-15 Seconds. 

15% Of Users Wait For 16-20 Seconds For A Webpage. 

20% Of Users Wait For 20 Seconds. 

Just Take A Look At The Survey, And You’ll Get It. 

CRITICAL point: One Second delay causes 7% REDUCTION in conversion. 

How To Improve Mobile Site Loading Speed?

A VERY SLOW website is nothing but TOTAL CRAP! Replace it. Change the SERVER. Get a GOOD HOSTING. 

Be HONEST with your business. I have SOME magic tips that WORK out at the BEST. 

These are: 

Choose FAST web hosting services 

A web SERVER is quite IMPORTANT. 

If a HOSTING server is SLOW, it is a TOTAL DISAPPOINTMENT! 

Choose the WEB HOSTING from a renowned COMPANY with a LIGHTSPEED server. Famous names are SITEGROUND, BLUEHOST, HOSTGATOR, etc. 

Consider the LATEST version of PHP 

PHP is a LANGUAGE to design your WEBSITE. 

And WHO WANTS to be OLD? Be the NEW. Update your LANGUAGE. If you have WORDPRESS, get the LATEST version. 

Optimize your IMAGES 

Images make the WEBSITE slow. 

Compress your IMAGES. Use different OPTIMIZATION plugins. 

Don’t FORGET themes 

Large and COMPLEX themes play a CRUCIAL role in SLOW speed. 

Don’t COMPROMISE on them. Choose The BEST themes with uncomplicated designs. 

Install CACHE plugins

Cache plugins REMOVE the EXTRA files. Why not REMOVE them to SPEED up your Website? 

Go ahead and Install them. 

Suggested reading: Best 30 Sourcing Websites

FAQs

Can your Website’s speed affect your sales?

Yes, 100% True. If Your WEBSITE is slow, customers have to WAIT. Today everyone WANTS fast RESULTS. You will probably lose your customer with a SLOW-loading website. 

What’s the difference between Page Load Time and Response Time?

These are TWO DIFFERENT terms. 

• Response time refers to the SPEED of the server to RESPOND to your request. 
• Page LOAD time is CUMULATIVE. It is time for FULL page loading and includes the RESPONSE time. 

How is the conversion rate different from page traffic?

Conversion rate is the ratio of NUMBER of sales to traffic. The More the sales are, the HIGH the conversion rate is. 

Page traffic refers to the NUMBER of visitors who visit the page. 

What’s Next

Loading time is CRUCIAL for a seller. You can’t ACHIEVE higher conversions without it. 

Do you want to miss the HIGH sales? Your CHOICE. Go ahead. 

Don’t want to MISS it? 

Just keep an EYE on your GOOGLE PAGE speed test. Or GTMetrix is a GOOD option to test your SPEED. After detailed analysis, you know what hinders the FAST speed of your page. And how your page is performing after all this.