No business can flourish without marketing. And proper marketing is its own kind of craft that requires knowledge, skill, and tools. If you are new to marketing or simply want to know what tools are out there, you’ve come to the right place! We will present tools that may help you expand your marketing tool set or build a stack from the ground up. Without further ado, let’s begin!
Online Ads – AdStage
AdStage lets you consolidate all of your PPC campaign information. With it, you may automate, build, and manage your campaigns on all the main PPC platforms. This tool also helps with analyzing your performance. AdStage is essential for both specialists and beginners because it has extensive automation tools and visual features.
Social Media – NapoleonCat
NapoleonCat gives social media managers a plethora of features. Your staff will save a ton of time with the help of a consolidated Inbox. NapoleonCat streamlines operations with the help of a variety of collaboration-focused features. Among other tools, there are social media analytics, reporting, and automatic moderation.
Video Marketing – Clipify
Clipify will help you satisfy your need for catchy video content. It has a lot of automatic features to streamline your production, as well as pro-tier tools for in-depth editing if you prioritize quality over quantity. Clipify is designed to be accessible to a casual audience and offers a lot of stuff to make eye-catching clips – over 150 filters and effects, over 200 built-in music tracks, more than 50 title styles, stickers, callouts, and more.
SEO – WordStream
WordStream helps to improve the performance of SEO and PPC initiatives and enhance search engine marketing. It enables marketers to efficiently manage and develop both sponsored and organic initiatives. Plus, with a weekly newsletter, you will be in the know of the latest developments and insights.
Marketing Imagery – PhotoWorks
PhotoWorks will be a great asset if your strategy involves a lot of photos. It is an all-purpose photo editor that helps you achieve an outstanding quality of your imagery. Its killer feature is the Batch processing mode, which allows you to edit a stack of photos simultaneously. On top of that, it offers support of 450+ RAW formats, 180+ photo filters & effects, 200+ artistic one-click effects, 3D LUT presets, and other tools for deep image processing.
Data Reporting – Digital Marketing Tuner
Digital Marketing Tuner collects data on your marketing activity and forms a detailed summary. The service monitors such parameters as content calendar efficacy, lead-generation strategy results, and more. To compile the summary, the service will ask you to provide information data on content volume, website traffic, and other factors. The app then provides an overview of strengths and limitations of your marketing strategy.
Conversion – Sailthru
Sailthru helps to boost user engagement and conversion. It allows marketers to better comprehend and interact with customers in real-time. This leads to a customized user experience. Targeted emails or a homepage catered to a person’s interests are good examples. Business Insider, the Huffington Post, and Newsweek are among the clients of Sailthru.
CRO – Hotjar
Hotjar is a simple method for fully comprehending what your website and mobile app users are viewing. Hotjar provides visual heat map features, which visually show visitors’ click-, tap-, and scrolling activity. You can uncover hot spots for growth and conversion rate optimization. There are several Hotjar alternatives that offer similar analytics and heat map capabilities.
Lead Nurturing – Optify
With the cloud-based solutions of Optify, marketers have total control over lead-generation campaigns. Optify makes it easy to create new leads, nurture existing leads, and assess marketing effectiveness.
Marketing Automation – HubSpot
HubSpot offers potent automation tools for marketing. It sends more than just drip sequences. Also, you may use it to set off certain events, such as the updating of a contact record or the addition of a contact to a list, when certain conditions are satisfied.
Presentations – SmartSHOW 3D
SmartSHOW 3D is an expert slideshow software that enables you to combine different forms of media in the form of a presentation. Any business can benefit from conveying information about a product or a service in a short, comprehensive form of a slideshow. To present your ideas in the best way possible, SmartSHOW 3D offers an intuitive interface, 200+ ready-to-go templates, adjustable animations, an extensive stock content library, and more.
Event Marketing – Eventbrite
Eventbrite is a user-friendly tool for event management that helps you handle everything from promotion to logistics. It also allows establishing payment procedures for the event and selling tickets. You can also make an event landing page. To top it all off, Eventbrite collects no fees if your event is free!
Asset Management – Dropbox
If your team uses a lot of assets, you need a platform to easily send them to each other. Dropbox enables your team to keep all of its files in one place. With cloud-based software, you may maintain access to your files from anywhere at any time. Moreover, Dropbox enables real-time writing and document collaboration on the same document.
Project Management – Trello
Specialized tools help you organize the work of your team. Trello is one such project management tool. You may create to-do lists in Trello and tag individual cards with due dates, participants, labels, and more. You can simply obtain a full view of any project you’re working on by adding files, links, images, and more to your cards.
Team Collaboration – Slack
Working remotely and in person is now easier than ever thanks to Slack. You and your team members may immediately message each other using Slack. You can link all of your other everyday apps, including Trello, Gmail, and others, into Slack thanks to its robust features and integrations. Likewise, you can start channels between different teams or just chat with specific colleagues.
Every marketing expert must use cutting-edge tools. You can automate a ton of processes and streamline your marketing campaigns if you have the property tools at your disposal. When your digital marketing resources are organized, you can move forward with your campaigns with confidence. At the same time, you can better monitor your marketing activities. Good luck!
