8 Best Ai Toys Manufacturers In The World

AI is changing the toy industry, opening new opportunities for creativity and learning for kids. With smart features and interactive play, AI-powered toys are making learning more engaging.

Which companies are leading this exciting field? In this article, we’ll highlight the best AI toys manufacturers of 2025, focusing on their innovative products, quality, and market impact—many of whom offer wholesale toys from China to meet growing global demand.

We’ll explore tech advancements, customer feedback, and industry reputation. This will help us see what makes these companies unique. Let’s explore companies combining advanced tech with endless fun!

List Of The Best AI Toys Manufacturers

​Manufacturer	​Country	​Overview	​AI Product Focus	​Target Market	​B2B Strengths
Lego Group	Denmark	Global leader in construction toys.	Programmable robotics (e.g., Mindstorms).	Kids 4-12, educators, AFOLs	Strong brand, STEM education focus, scalable kits.
Mattel, Inc.	USA	Major toy conglomerate.	Interactive dolls/robots (e.g., smart Barbie).	Kids 3-12, mass retail	Iconic IPs (Barbie, Hot Wheels), licensing deals.
WowWee Group Limited	Canada	Robotics specialist.	Smart robots (e.g., MiP, CHiP).	Kids 6-14, tech enthusiasts	Affordable tech, easy integration.
Spin Master Corp.	Canada	Diverse toy maker.	Interactive robots (e.g., Boxer AI).	Kids 5-12, entertainment buyers	Media tie-ins (PAW Patrol), fast innovation.
VTech Holdings Limited	Hong Kong	Edtech leader.	Educational AI devices (e.g., tablets).	Kids 2-8, schools, parents	Edtech expertise, bulk school deals.
LeapFrog Enterprises, Inc.	USA	VTech subsidiary since 2016.	Learning toys (e.g., LeapBuilders AI).	Toddlers 2-7, educators	Preschool focus, safe designs, bulk orders.
Bandai Namco	Japan	Japanese entertainment giant. Known for Gundam, Pokémon, and Digimon.	AI-powered Gundam models and Pokémon-linked toys.	Anime/manga fans (ages 10+), gamers	Cross-media IP integration.
CogniToys (Elemental Path)	USA	Emerging AI toy startup.	Smart educational toys (e.g., Dino AI).	Kids 5-10, niche edtech buyers	Personalized learning, small-batch appeal.

Suggested Reading:

• Why Smart Toys Are Taking Over: A Look at AI in Toys Industry Trends
• Exploring The Type Of Ai Toys For Kids: A Guide To Fun And Educational Options
• 12 Best Hot Selling Ai Toys in 2025 (Expert Picks)

1. Lego Group

Lego uses AI and machine learning in fun ways. This brings learning and entertainment to both kids and adults.

AI-Driven Robotics and Coding

Lego’s AI-based products include:

• LEGO BOOST: Designed for kids ages 7+, it lets users build and code interactive robots. The platform uses a simple drag-and-drop interface, making it easy for young learners.
• LEGO MINDSTORMS: A more advanced system for kids 10 and up, it allows for complex programming with Scratch and Python. It helps kids learn more about robotics and coding and introduces them to AI concepts.

AI-Powered Features for Personalization and Safety

Lego uses AI to improve user experience:

• Lego has built an AI system. It filters user-generated content on its online platforms. This way, it keeps a safe space for children.
• Product Recommendations: Lego uses machine learning in its online store. This helps recommend products based on past purchases. So, shopping becomes easier.

Augmented Reality and Sustainability

Lego is taking AI even further with its sustainability goals and augmented reality:

• LEGO Hidden Side: This product combines physical and digital play. Kids can use a smartphone app to bring their Lego sets to life. This app uses augmented reality and machine learning to mix the real and virtual worlds.
• AI for Sustainability: Lego uses machine learning to boost sustainability. It manages carbon data and sorts bricks for reuse with recognition tech.

Lego’s AI projects, like educational tools and eco-friendly options, position it as a leader in the AI toy market. This benefits both customers and the environment.

2. Mattel, Inc.

Mattel, Inc. is a leading company in the toy industry and one of the top manufacturers of AI-powered toys. As of Q3 2024, Mattel holds a 34.09% market share, surpassing competitors such as Hasbro (27.53%) and Carter’s (32.95%).

AI-Powered Innovation

Mattel invests a lot in AI for various operations. This includes product development, analytics, and packaging design. The company has created a dedicated AI integration team to explore new ways to integrate AI into its business. One key area of innovation is realistic AI voices, which enhance interactive toy experiences and storytelling, making AI-powered toys more engaging. This focus on AI helps Mattel improve its operations, reduce costs, and enhance the customer experience.

Cost Savings and Efficiency

Mattel aims to reduce costs through AI. The company plans to save $200 million by 2026, with $132 million already saved in 2023. These savings make the business run better. This lets Mattel invest in new products and innovations.

Popular AI Toy Lines

Mattel has released several popular AI-powered toys:

• Hello Barbie: An interactive doll that talks to kids using AI.
• Hot Wheels AI: A smart race car system that learns from users, providing a customized racing experience.
• Fisher-Price Smart Toy Bear: This smart toy engages young kids and helps them learn while playing.

Revenue and Partnerships

Mattel’s commitment to AI has helped improve its financial performance. The company reported revenues of $5,379.07 million for the 12 months ending Q4 2024. Mattel teamed up with tech firms like Adobe. They use AI tools, including Adobe Firefly, to enhance packaging design and creativity.

3. WowWee Group Limited

WowWee Group Limited is a leading AI toy manufacturer known for its innovative robotic and interactive toys. It was founded in 1988 and is based in Hong Kong. The company has grown to become an important player in the global toy industry.

Key AI Toy Products

WowWee offers a range of popular AI-powered toys, including:

• Robosapien is a humanoid robot. You can program its movements and use voice commands. It’s made for fun, interactive play.
• Roboraptor: A robotic dinosaur with sensors, allowing it to show autonomous behavior.
• MiP: A self-balancing robot controlled by gestures or a smartphone app, providing a hands-on experience.
• CHiP: An AI-powered robotic dog with a personality that adapts to different interactions.
• Fingerlings are interactive toy animals. They respond to movement and sound. Kids find them fun and engaging.

Innovative Technology Integration

WowWee’s AI toys stand out because of their advanced technologies:

• Gesture and voice recognition: Improves interactivity and responsiveness to user commands.
• Infrared sensors: Allow the toys to react to their surroundings and behave in lifelike ways.
• Bluetooth connectivity: Ensures smooth interaction with mobile apps and other devices.
• BeaconSense is a unique indoor GPS system. It helps toys move and be positioned dynamically.

Impressive Market Reach

WowWee has annual revenues of $100-200 million and a strong presence in major markets across North America, Europe, and Asia. The company partners with top retailers like Walmart, Target, and Amazon. This helps them reach a wide audience for their products.

Industry Recognition

WowWee’s AI toys have won awards, including several Toy of the Year nominations. The company holds over 100 patents in robotics and AI, solidifying its position as an industry leader.

Expert Tip: For businesses, partnering with WowWee offers access to affordable, high-tech toys with broad appeal. Focus on bundling their gesture-controlled robots with educational kits to tap into the growing STEM market.

Engr. Hamza Khan, Business Intelligence Analyst

4. Spin Master Corp.

Spin Master Corp. is a leading company in children’s entertainment. It is known for creating innovative toys, games, and digital experiences. Based in Toronto, Canada, the company was founded in 1994. Since then, it has pushed the limits of AI and robotics in the toy industry.

AI Innovation in Toys

Spin Master has invested heavily in adding AI and robotics to its toys. Some popular AI-powered toys include:

• Boxer (2018): A robot that responds with sensors, remote control features, and an LCD face for an interactive experience.
• Hatchimals: Toys that use AI to simulate hatching and nurturing. They provide a personalized experience as children care for their “pet” characters.
• Owleez and Luvabella: These toys use AI to create realistic interactions, setting them apart from other toys.

Key Achievements and Recognition

Spin Master’s focus on AI technology has led to several awards:

• Toy of the Year (Hatchimals, 2017)
• Innovative Toy of the Year (Boxer, 2019)
• Tech Toy of the Year (Air Hogs Zero Gravity Laser Racer, 2016)

Strategic Expansion and Future Vision

In 2022, Spin Master bought Swedish mobile games developer Nørdlight. This helped the company improve its AI abilities, especially in digital and mobile games. for which playable ads attract app users. Spin Master also holds more than 2,000 patents for toy technology, showing its strong focus on innovation. The company will keep enhancing toys. They plan to add machine learning and robotics to future designs.

Spin Master is also working with universities and tech companies to shape the future of AI toys. They want to make products for kids that are more fun, interactive, and personalized.

5. VTech Holdings Limited

VTech Holdings Limited is one of the best Ai toys manufacturers. It is recognized for its educational electronic toys. The company has made great strides in adding AI to its toys. This change provides kids with more interactive and personalized learning experiences.

AI-Powered Toys for Early Education

VTech’s AI-driven toys are designed to help the educational development of children aged 0-9 years. VTech’s AI helps kids learn languages, think better, and engage in fun learning. This makes education more enjoyable.

Key Products

• KidiCom Max: This kid-friendly smartphone features AI parental controls and fun educational apps. It offers a safe and enriching experience for children.
• Myla the Magical Unicorn: This fun toy uses AI to recognize voices. It gives personalized answers that help kids learn and interact socially.
• LeapStart 3D is a lively learning system. It features an AI-adaptive curriculum that changes based on how a child progresses. This helps boost educational outcomes.

Market Success and Innovation

In fiscal year 2023, VTech earned $1.07 billion from electronic learning products. AI-enhanced toys played a big role in this growth. The company spends over $70 million yearly on research and development. It focuses on AI and machine learning to enhance its products.

VTech is committed to innovation and plans to introduce at least five new AI-enhanced toy lines every year over the next three years. Their work with tech companies like Google boosts their AI skills. This makes their toys smarter and more fun for kids.

VTech’s toys focus on STEM education and language learning. They offer great value, helping parents and teachers give kids a strong start in their education.

6. LeapFrog Enterprises, Inc.

LeapFrog Enterprises is a well-known name in the educational toy industry. They specialize in creating fun learning tools for children. Founded in 1995, LeapFrog was bought by VTech Holdings in 2016 for $72 million. Since then, it has become a trusted brand in the educational entertainment world.

Key Products and Offerings

LeapFrog makes a variety of interactive toys and learning systems aimed at children aged 3 to 8. Some of their most popular products are:

• LeapPad Learning Tablet: A tablet designed for young learners, offering a variety of educational apps.
• LeapReader: An interactive pen that helps children learn to read and write through guided activities.
• LeapStart: An interactive learning system focusing on skills like math, reading, and problem-solving.

AI and Educational Innovation

LeapFrog has recently added AI to its products, making them even more engaging for young learners. Some of their AI-powered products include:

• RockIt Twist: A handheld gaming system that adapts to a child’s learning progress.
• Magic Adventures Globe: This interactive globe uses AI to teach kids about geography, animals, and cultures. It makes learning fun and engaging.

Partnerships and Global Reach

LeapFrog has teamed up with major brands like Disney, Nickelodeon, and Sesame Street to add licensed content to its learning tools. LeapFrog has sold over 100 million products worldwide. It operates in more than 45 countries, making it a leader in educational toys.

Awards and Recognition

LeapFrog has won more than 950 awards for creating high-quality educational products. This has helped solidify its strong reputation in the industry.

LeapFrog’s focus on using AI in its products makes learning both fun and effective. It ensures that children can develop important skills in a playful and interactive way.

Related Resources

• How to Find Best China Toys Factory
• Import fidget toys From China

7. Bandai Namco

Bandai Namco Holdings Co., Ltd. is a global entertainment leader. It formed in 2005 from the merger of Bandai (founded in 1950) and Namco (founded in 1955). The company spans toys, video games, anime, and arcades. Its iconic franchises—Gundam, Pokémon, Tamagotchi, and Tekken—have shaped pop culture worldwide.

AI Product Highlight: AI-Driven Gundam Models & Interactive Toys

Bandai Namco integrates AI to enhance play and realism:

1. Smart Gundam Collectibles: These high-end models use sensors and AI. They adapt to battle data, creating dynamic and personalized battles. AR apps like Gundam AGE let users visualize Gundams in real-world environments.
2. Adaptive Gaming Toys: AI toys like Pikmin and Digimon change difficulty. They create unique stories and connect with smartphones or consoles using machine learning.

Strengths:

1. Smooth Cross-Media Integration: Combines physical toys with digital worlds (like Pokémon GO connecting cards to mobile gaming).
2. ​Advanced Tech Adoption: Embeds AI in toys (voice recognition in AIBO, motion tracking in Mario Party accessories) to blur plaything vs. tech boundaries.

8. CogniToys (Elemental Path)

CogniToys, made by Elemental Path, are smart toys that use AI. They help kids learn in a fun and interactive way. Their top product, the CogniToys Dino, is a dinosaur that uses natural language processing to chat with children. It adjusts its responses to fit each child’s age and learning level.

Key Features of CogniToys Products

• IBM Watson’s Cognitive Computing Technology: Enables smart, lively interactions.
• Personalized Learning: Changes content and responses based on the child’s progress.
• Voice Recognition & Speech Synthesis: Allows smooth and natural conversations.
• Wi-Fi Connectivity: Ensures the toy updates automatically, expanding its content to match the child’s growth.

Awards and Recognition

• Named one of TIME Magazine’s 25 Best Inventions.
• Raised over $275,000 on Kickstarter, five times their funding goal.
• Won the 2016 Toy of the Year Award in the Innovative Toy category.

Expanded Product Line

• STEMosaur: A do-it-yourself smart dinosaur that teaches coding and STEM concepts.
• Scout: An AI companion with touch sensors, LEDs, and an accelerometer for interactive play.

CogniToys wants to change how kids learn through play. They connect toys to the internet so they can grow and adapt as children do. These products mix AI tech with toys. This creates fun and valuable learning experiences.

Conclusion

The AI toy industry is changing fast. Some best Ai toys manufacturers are creating new products that boost how kids learn and play. As technology grows, we can look forward to smarter AI toys. These toys will spark creativity and support STEAM (Science, Technology, Engineering, Arts, and Math) education. These toys are poised to transform the future of childhood learning, blending fun with skill-building in exciting new ways.

For businesses or individuals looking to tap into this growing market, Leeline Sourcing is here to help. If you need a trustworthy China sourcing agent or want help with your AI toy business, contact us! Visit leelinesourcing.com or email [email protected]. We’re here to support you!

FAQs

1. What makes the Best AI Toys Manufacturers stand out in 2025?

The best AI toys manufacturers shine with cool tech. They use voice recognition, robotics, and educational features. This mix makes learning fun for kids.

2. Which companies are considered the Best AI Toys Manufacturers today?

Top names like Lego Group and Mattel are the best AI toys manufacturers. They offer innovative products that lead the global market.

3. How do the Best AI Toys Manufacturers ensure product quality?

The Best AI Toys Manufacturers prioritize rigorous testing, durable materials, and advanced AI to deliver safe, high-quality toys for all ages.

4. Why should businesses partner with the Best AI Toys Manufacturers?

Teaming up with top AI toy manufacturers gives you access to popular, in-demand products. You also benefit from strong brand recognition and dependable supply chains.

5. What types of toys do the Best AI Toys Manufacturers produce?

The Best AI Toys Manufacturers create interactive robots, smart dolls, and coding kits, focusing on STEM education and personalized play experiences.