How to Make the Most of the E-commerce Trend in 2022:Best 20 Expert Advice

Sharline Shaw

The growth of e-commerce is slowing. There could be a number of factors at play in this drop. One of the reasons for this is the unfamiliarity with the market and its trends. So, if you want to run a successful e-commerce business in 2022, what should your strategy be? In simple terms, Understanding the market and trends is all it takes.

The e-commerce market is dynamic.  It is important to come up with a new plan to deal with the change.  For the year 2022, we undertook a comprehensive study into the best practices for growing e-commerce businesses.  Here are a few suggestions in this article to help you keep your business running smoothly. 

Ecommerce trends van 2020

Here are 20 expert advice for running a successful e-commerce business in 2022

Ecommerce has come of age.  2022 is simply going to consolidate this position and it will continue to grow in all sectors.  In order to make sure that eCommerce sites can take advantage of this growth, however, there are a number of critical success factors that you need to have in place. These are my top 3:

Mobile, mobile, mobile.  Your site needs to be not just mobile-friendly but mobile super-friendly.  About 60% (significantly more in some sectors such as fashion or luxury),  of your traffic, is going to come from mobile and if your site is not designed for mobile you will miss a lot of opportunities. The rule should be “design for mobile-first”, then make the desktop experience sync.

Make the checkout easy. Digital checkout processes need to be made as simple as possible so that brands can improve conversion rates next year. It doesn’t matter whether a customer is browsing your website instead of your brick-and-mortar store; you can still provide them with a personalized level of service.

Use Social Commerce. Increasingly, social commerce is being used in retail. This allows retailers to use social media as a selling platform. By integrating the shopping interface into a social media page, a user can purchase the product advertised through the page more easily. By using Facebook and Instagram for social commerce, a customer can purchase an item with fewer steps. In addition to impacting the entire buyer journey, Facebook Shops and Instagram Shopping can help better convert visitors and users.

Nick Loggie | for

My advice is to use influencers in your marketing mix.Collaborating with social media influencers gives many benefits to eCommerce brands .Consumers trust user-generated content more than staged brand content.
Influencer content can be additionally used on websites to increase trust, in the brand’s official social networks and for promotion through social media advertising tools. Research shows that content produced by influencers generates a higher ROI and engagement rate than official brand content.
Content production with the help of influencers is much cheaper, the brand does not need to hire a photographer, models, or stylists. All they need is to find the right creator and arrange a collaboration.

Nikita Baklanov | for

Using machine learning technology to produce SEO-optimized text for advertising, emails, landing sites, social media posts, product listings, blog entries, and more is one of the hottest eCommerce trends in 2022. The ability to complement existing employees with AI-enabled technologies will allow retailers to significantly expand their capabilities without needing to raise expenditures in line with manpower. This might make it easier for more retailers to obtain a route to profitability and growth in an increasingly competitive market.

Hori Tran | for

Live shopping, which uses video live streaming and social media platforms, should be part of every e-commerce retailer’s marketing strategy. This strategy exploded in Asia — because it works! It is a great opportunity to not only engage your customers but also educate them about your products helping reduce returns. Connect to the viewer by making your live shopping events fun and entertaining whether you choose to use influencers or your sales associates.

Isabel Isidro | Founder of

Ecommerce 2022 is a great opportunity for prepared sellers to improve their performance.
1 Provide personalized customization services on products
2 Use innovative ways to promote on social media
3 Introduce the company’s advantageous products through live broadcast

Tony | for

The key to success in e-commerce is customer experience. E-commerce companies that focus on customer centricity report a 90% increase in revenue within a year. Therefore, you should personalise your customers’ shopping experience. Using predictive analytics tools, you can provide personalised content and product recommendations to each customer based on their past purchase behaviour.

Sandra Hinshelwood | for

Technology is evolving and so are the individuals who are using these technologies. The year 2022 will be a game-changer for the e-commerce industry. AI, Metaverse, AR, Voice Search Commands, Live streaming, and Chatbots are some of the trends anticipated to monopolize the entire e-commerce industry in the year 2022.

Manju Rai | for

Artificial intelligence (AI) and Augmented Reality (AR) are transforming the online shopping experience, and if your business takes advantage of these things you can increase your sales: AI-enabled chatbots, Virtual assistants, AI-enabled personalized shopping recommendations and experiences.

Terri Levine | for

To take advantage of the ecommerce boom, make sure your processes are scalable. Your order volume can explode overnight if you have a product go viral on social media or if a strategic partnership results in increased traffic to your website. And if you’re still handling back office workflows (like accounting, inventory management, and shipping) manually, you’ll be outpaced immediately. Leverage technology to assist with busywork so you can take your business from startup to enterprise—without overhauling your processes at every stage of growth.  

Taylor Knauf | for

Keep working on your digital storefronts. Treat your social media content as the windows to your store — what will compel passers-by to take a closer look.

Denise Langenegger | for

Retain and grow customers

Maintaining growth will be one of the most essential factors in 2022. Retaining customers is more important than acquiring new ones. It has the potential to alter business growth. It’s a smart option to concentrate on customer retention. 

Leatrice Jost | for

Best personalization of the buying experience

Consumer habits have changed due to the covid-19 pandemic.  A personalized buying experience could boost your business. Creating a Self-Service Environment could help you achieve this.  Develop a profile of your customers as well. You should also train employees to deal with customers effectively. 

John Hester | for

live shopping experience 

Live shopping, or “Livestream shopping,” is getting popular. It is digitizing home shopping via apps, websites, and social media. You can now promote, sell, review, and recommend products in real-time.  Consumers will have an enjoyable shopping experience as a result.

Edward Mitchell | for

Using AR and VR

Technology is evolving. AR and VR are also entering the market. It will make the shopping experience even more immersive. It will enhance the shopping experience. It’s worth a shot.

Teresa Pugh | for

Influencer Marketing

An influencer has thousands or even millions of social media followers.  Collaborations with social media influencers can help companies reach a larger audience.  Big-name celebrities and influencers can be pricey to hire at times.  In this case, you can work with smaller but dedicated influencers. 

Terri  Whittington | for

Mobile-friendly Service.   

 We now do more searches on our phones than we do on our computers.  People are now shopping online through their smartphones.  So make your e-commerce site mobile-friendly. Page load time should be lightning fast to reduce friction. 

Danny | for

Create Urgency

 The way people shop online is constantly changing.  To encourage visitors to become customers, create a sense of urgency or fear of missing out (FOMO).  Many people like techniques that make them want to act right away.  Limited availability, and time-limited deals, can make people want to buy now.  It can also be used with limited-edition goods. 

Lonnie Arias | for

Benefit from Free Shipping 

Free shipping can help sway hesitant customers. Free shipping often leads to increased sales. This strategy may be more effective than a percentage discount. Even if the discount is greater than the shipping costs. Amaze and delight your customers with free shipping, and they’ll return.

Tammy D McAnally | for

Offer eCommerce Gift Cards

There have been a lot of pandemic trends that have made people use digital cards more in the last year and a half. Digital gift cards can help people know more about your business. It could also help you make more sales, and build customer loyalty. 

Craig Quinn | for

Try a New Marketing Channel

Young entrepreneurs often make the mistake of trying to copy a marketing strategy that works well for another brand. Setting up shop on TikTok may not be the best strategy for you. But don’t be afraid to try new marketing methods.

Brian Vanwingerden | for

What Next?

Even though e-commerce sales are declining, this does not mean the end is near. Instead, it is expected to increase in size. To be a part of this expansion, you’ll need a well-thought-out strategy. This article outlined some key areas on which you should concentrate your efforts.

The e-commerce market is not always stable. It evolves over time. Your business strategy should adapt to the changing market. You might be able to run a successful e-commerce business in 2022 if you follow these tips. But don’t limit yourself to these ideas. Continue your research to determine which option is best for you.

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Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline Sourcing. With 10 years of experience in the field of sourcing in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing , pls feel free to contact us.

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