10 Eye-Opening Instagram Statistics You Need to Know

Have you heard about INSTAGRAM? Maybe you have, but I am 100% sure. 

Some are FACTS you don’t know. 

For example, 

Instagram has TWO BILLION Monthly active users. These Instagram statistics make it one of the MOST POPULAR platforms. 

Just imagine for a MOMENT. It is around 25% of the TOTAL population of 8 billion in the world. 

Not only the number of users but also MARKETERS and brands target this platform. In the US, there are around 143 million users alone. 

Are you curious about Instagram statistics? 

Let’s deep dive into this TOPIC and get details on different STATISTICS. 

Why is Instagram popular?

THAT IS A GOOD QUESTION. Just think for a MOMENT. What do you like the MOST on Instagram? 

For example, I like Instagram videos. Especially the meme videos. 

All these reasons will be one of your favorites. 

More Social Platform 

On Instagram, we share pics and photos. Instagram users follow us. Take a LOOK at the pictures. ADD COMMENTS. And many more. 

These things make it a better social media platform than any other site. 

High Engagement 

Instagram videos are HIGHLY engaging. 

I even spend hours watching memes on Instagram. Branded videos. Product advertisements. And many more. 

A Good target for Instagram influencers

If you have a business, how can you not TARGET 2 billion Instagram users? 

From a business aspect, it is a HOT SITE. 

Why is Instagram statistics important?

Instagram statistics are QUITE vital from business aspects. 

For example, you get detailed insights to: 

• The number of INSTAGRAM USERS following your account. 
• The age of Instagram users following your account. 
• Instagram post with the HIGHEST number of engagements. 
• Views, likes, video plays, and everything else provide the BEST insights. 

So, how are they even necessary? 

I have listed some reasons. These will be helpful. 

• Detailed Activity of your account. You can determine what post is creating the BEST ENGAGEMENT. 
• A chance to improve your statistics. If You have goals of increasing your followers, no option is better than that. 
• Excellent opportunity to organize Instagram Marketing Strategy. For marketers, detailed INSIGHTS are a BOOSTER dose to achieve RESULTS. 

General Instagram Statistics

Looking for detailed Instagram STATISTICS? 

No problem. We have discussed the different statistics. For example, users, marketing, and many more statistics. 

Ready? 

Let’s learn. 

Instagram User Statistics

Instagram is a SOCIAL network for people. Do you know when it was FOUNDED? 

Some of you might guess 2012. WRONG! 

It was founded in 2010 but acquired by the META PLATFORM in 2012. It gained HUGE popularity after META acquired this Instagram app. 

Two billion ACTIVE users, right? Undoubtedly, it is the BEST figure. Before That, let’s find out the yearly changes. 

• In 2013, active Instagram users were around 150 million. 
• 2014 was the BEST year when Instagram saw a 100% INCREASE in social media users. It rose to 300 million. 
• In 2015, there were around 100 million more active monthly users. I mean 400 million people. 
• In 2016, 600 million people used this popular social media platform. A 50% rise compared to 2015.
• In 2017, there were around 800 million users on Instagram. 
• From 2018 to 2020, there were approximately 1 billion users. Such HUGE STATISTICS led to the increased popularity of this site. 
• In 2021, the number of users rose to 1074 million. 
• In 2022, there were 2 billion users of this Preferred social media platform. 
• In January 2023, the latest statistics show around 2 billion users. 

Year	Number of Users in Million
2013	150
2014	300
2015	400
2016	600
2017	800
2018	1000
2019	1000+
2020	1000+
2021	1074
2022	2000
2023	2000+

Instagram Usage Statistics 

How many hours do you use Instagram daily? 

If you have the APP, you open it once a day. Am I right? 

There are many things where Instagram users engage. For example: 

• Video Posts 
• Live Streams 
• Photo Posts 
• Instagram ads

All these Instagram posts keep the USERS out of boredom. 

Pew Research center has indicated the USE of Instagram. Here it is: 

Several Times a Day

Facebook users use FACEBOOK multiple times a day. Around 49% do so. After Snapchat with 45%, there is Instagram with 38%. Youtube is the 4th number, and Twitter on the 5th.

About Once a Day 

Regarding the once-a-day, Instagram is the second number. The statistics are: 

• 22% of users use FACEBOOK at least once a day. 
• 21% of users use Instagram at least once a day. 
• 18% of users use Youtube. 
• 16% use Twitter. 
• And 14% of users use SNAPCHAT. 

Less Frequently 

Guess what platform is LESS FREQUENTLY used? 

Facebook, Insta, or Snapchat. 

Again Instagram is on the THIRD number after Facebook. 

• Facebook is on the TOP with 29% less frequent use.
• Snapchat shares 40%.
• Instagram’s less frequently used vary around 41%.
• Youtube is fourth on the list. 45% of users less frequently use it. 
• 53% of users of TWITTER less frequently open Twitter. 

Instagram Demographics Statistics:Gender and Age 

Instagram is a RISING SLOPE on the graph. Higher engagement. An increasing number of USERS over the years. And most IMPORTANTLY, the best way to engage with the followers. 

I have shared a FACT. 

Instagram is EQUALLY popular among males and females. Do you believe in it? 

Maybe not, or maybe yes. Let’s find out TOGETHER. 

Instagram Demographics: Location 

What country do you reckon will be on the TOP regarding users? 

Guess for a minute. 

Look. It is not the US, 100% sure. 

Here are the TOP countries with the BIGGEST numbers of Instagram users. 

A report from Statista 2023.

• India has the HIGHEST number of Instagram users, with 229.55 million. 
• The US is second on the LIST with 143.35 million Instagram Users. 
• Brazil is on the THIRD number according to the latest Instagram statistics. It has 113 million Instagram users. 
• Similarly, all other countries have below 100 million active users. Indonesia, Turkey, Japan, Mexico, UK, Germany, etc. 

Instagram Demographics: Gender 

Regarding the GENDER distribution of more users, MALES are a CLEAR WINNER. 

But it is NOT that simple. 

Do you know why? 

Because the gender distribution percentage is not very MUCH HIGH. 

• Males have 51.8% of Instagram Users. 
• Female users are just behind, with 48.2% of Instagram. 

A slight difference shows how popular this social media platform is. Twitter and other social media platforms have a LARGE difference in gender-based usage. 

Instagram Demographics: Age

Age group, right? 

Let’s find out the BEST AGE groups. 

• 13-17 years old have an 8.9% share of Instagram users. 
• The second MOST Instagram users are in the 18-24 age group. 
• 25-34-year-old people have the BIGGEST contribution. They contribute 31.7%.
• 15.8% contribution goes to 35-44 years of age. 
• 7.8% share is from 45-54 years of age. 
• 3.7% share is from the 55-64 period. 
• 2.1% of Instagram users have age above 65.

Instagram Growth Statistics

Have you SEEN the growth compatible with Instagram? 

• In 2013, it had around 150 million users. In 2023, it crossed two billion users. It would be more than 1300% growth in the number of users on Instagram. 

Over the YEARS, it has a RISING slope of growth. 

Here are more statistics about the INSTAGRAM growth. 

• Instagram has seen a more than 50% increase in Ads since 2020. It shows the exponential GROWTH in just three years of span. 
• 22% of marketers estimate Instagram to be more powerful in 2023. It will be the BIGGEST social media to offer brand growth. 
• Instagram has the MOST INFLUENCER MARKETING statistics in the US. 
• Average users use Instagram for half an HOUR DAILY. 

Instagram Engagement Statistics 

What do you like the MOST? Permanent  Video posts or Image posts? 

Oh, I forgot the Instagram reels. These are one of the MOST engaging Instagram factors. 

Here are the detailed statistics about how Instagram users interact. 

• The average engagement rate on Instagram is 5.60% among 1k-5k followers. It is the MOST for any influencer. 
• The lowest engagement rate is AMONG the influencers with over 1 million followers. It is 1.97%.

When it comes to an Instagram post, statistics are: 

• An average Instagram post receives around 14869 likes. (A report from Hubspot)
• A 15k likes post often generates 285 comments on average. It is around 2% of the TOTAL likes. 
• Single-image posts have more INSTAGRAM users to watch. It generates 27% more Instagram engagement than a video post. 
• There is 13.55% more Instagram engagement by the IMAGES than the carousel posts. 
• An average Instagram user adds 10.7 hashtags to an Instagram post. 
• More than half of the INSTAGRAM accounts have less than 1000 followers. 

These statistics indicate how big an INSTAGRAM is. 

Instagram Business Statistics 

Instagram is not a MERE photo-sharing app. Instead, it: 

• Offers a WELL-ORGANIZED way to promote your business. 
• Choose advertising campaigns and run them. 
• Optimize your Social media Marketing Strategy. 

Here are different statistics about the business account on Instagram. 

• The Highest number of users belong to Facebook. In 2019, there were around 41 million buyers. In 2023, these are projected to rise to 69.4 million. 
• Instagram is SECOND on the list—21.6 million users in 2019. In 2025, analysts believe a rise to 47 million Instagram business users. 
• Pinterest has 9.2 million buyers. By 2025, these expect to reach 18.1 million. 
• In 2020, TikTok Had 3.5 million business buyers. By 2025, these expect to cross 37 million. 

Here are more statistics about the Instagram business. 

• 79% of SOCIAL MEDIA marketers use Instagram for Marketing. These indicate how extensive Instagram use for businesses is. 
• 74% of marketers use Instagram for B2B marketing. And 85% use for B2C marketing. 

Instagram Marketing Statistics 

The HIGHEST number of marketing statistics are on Instagram. 

Do you know why? 

Because of: 

• Access to Instagram users live feature where promotion is EASIER. 
• Carousel posts that increase Instagram engagement rate. 
• Two billion USERS is not a small number. 

Curious? 

Let’s find out more about Instagram for Influencer marketing. 

92% of B2C Influencers use Instagram 

About 92% of influencers use Instagram for marketing. 

Different brands approach the INFLUENCERS for marketing. 

Facebook is lagging behind INSTAGRAM in numbers of social media marketing. 67% of influencer marketing is on Facebook. 

78% of influencers believe their primary Source for Collaboration is Instagram.

Social media is a POPULAR SOURCE for marketing. 

But what social network? 

It is INSTAGRAM, the kingmaker. 

78% of influencers use Instagram before any other platform for marketing purposes. After that, BLOGGING is the best one with 16%. Just note a difference of 78% to 16%.

You can UNDERSTAND why Instagram is the BEST. 

The influencer market stands above 2.38 billion dollars 

Instagram is one the TOP for influencer marketing. 

Do we have any statistics to prove that? 

Yes, 100%, we have. In 2017, the Instagram influencer market stood at 1.07 billion dollars. In 2019, Instagram was at 2.38 billion dollars. 

By 2025, it is expected to remain the BIGGEST social media site for influencers. 

Instagram Ads Statistics 

Are you RUNNING ad campaigns on Instagram? 

A single ad on social platforms can give up to 5X of the total price. For example, if users SPEND $1 on Instagram, they make over $5.

That is why INSTAGRAM is a popular advertising source. The target audience is QUITE high. 

Social media marketer targets the audience because of the HIGH engagement rate. 

Let me disclose VARIOUS facts about Instagram’s advertising audience. 

% of Ad revenue Change in Instagram Ads 

From 2019 to 2024, there has been a further rise every year. 

Want to know the STATISTICS for each year? 

In 2019, Instagram noticed a 100% increase in its Ads revenue. In 2020, this revenue increase was 31.3%. In 2021, the ads revenue increased to 47.6%.

In 2022, the increase was 1.5%. By 2023, the growth is expected to cross 12%. 

Finally, by 2024, the forecast tells us an increase of 16.3% in the ads revenue. 

There have been ups and downs in the ads revenue as per ANALYSIS. 

40 billion dollars ads sales by 2023 in the US

The Instagram ads revenue in 2020 was 17.4 billion dollars. 

By 2023, analysts forecast around 40 billion dollars. It is more than 120% INCREASE in the ads revenue. 

In the upcoming years, you can EVEN EXPECT more than that. 

4 million businesses use Instagram stories for Advertisement

Instagram story is another topic to discuss in detail. (we have discussed it below)

Branded stories are POPULAR among businesses. That has urged them to promote their BUSINESS through them. 

Around 4 million businesses use INSTAGRAM stories for advertising campaigns. 

Instagram Story Statistics 

Almost every single user on Instagram uses Instagram stories. Once in the LIFETIME, you have created and posted a STORY. 

Am I right? What was that? A picture or the whole video? 

Different branded post-branded stories to PROMOTE their products. Influencers help them get MORE REACH.

Here are detailed statistics about Instagram stories and their reach. 

Instagram images generate a Higher reach than the videos 

Instagram story pictures generate a HIGHER engagement rate than videos. 

Is that true? 

Yes, until we reach the INFLUENCERS with over 100K followers. At such a point, picture reach is 4.95%, and Videos reach around 5.03%.

When you come to micro-influencers, pictures lead the videos. 

400+ million accounts post Instagram stories daily 

There are more than 2 billion Instagram accounts on Instagram. These include at least one business account. 

Out of that, 400+ million posts the INSTAGRAM stories. These can be the products or personal branding. 

58% of the brands create Instagram stories to promote their products

Fashion brands are SPECIAL on the list targeting the story ads. About 58% of brands use the main feed posts or stories. 

Feed posts are another BEST way to promote products. 

Average Time Spent on Instagram

There are different social platforms. Instagram or Facebook is not the ONLY ONES. TikTok is one of the other platforms with EXPONENTIAL growth. 

However, in such a competition, Instagram is still competing. 

People spend hours daily or MONTHLY to watch videos. Memes, hashtags, or Insta reels are the popular things engaging people. 

INSTAGRAM users spend 53 minutes daily

The average time spent on Instagram is 53 minutes. It is 5 minutes less than Facebook but still more than any other app. Instagram’s audience loves VIDEOS and pictures. (A report from Oberlo)

With the increasing popularity, the number of users will increase with time. 

11.2 hours were the Average Spending time in 2021

In 2021, Instagram users spent around 11.2 hours per month. These statistics belong to the whole globe, not a single country. 

The increase was 10% in the INSTAGRAM average time. 

Only in Turkey, the time was 20 hours per month. It was more than any country. Argentina is second on the list, with 16.6 hours per month. US users watch around 7.7 hours per month. 

What’s Next

Look. The whole Instagram advertising statistics or user data shows the POPULARITY. 

Two billion monthly active users. More than 2 billion downloads of the app. 

It can be SUCH A BIG target for marketers. And even millions of MARKETERS are targeting Instagram users for business. 

Do you want to know MORE STATISTICS like this? 

Visit our website to learn more about it.