8 Best Dropshipping Marketing Tactics to Boost Your ROI

Dropshipping has been boosting the retail eCommerce industry for over many years. It eliminates the hassles of stocking, managing, and maintaining the inventory as a third-party entity, such as a wholesaler, or manufacturer is responsible for processing and fulfilling the orders. This has made it easy for businesses to start dropshipping without much stress. All that is needed is a professional website and a trusted supplier.

Dropshipping allows you to devote your entire time to marketing your business as you are not directly involved in the order fulfillment process. With the help of the right marketing tactics, you can place your business in front of your target customers and generate outstanding sales and revenue.

In this post, we will share the eight best dropshipping marketing tactics that you can leverage to boost your business ROI.

Top 8 Dropshipping Marketing Tactics to Increase Your Sales

1. Integrate Customer Ratings into Your Business Website

Gaining the trust of the customers is crucial for the success of every business. Adding customer reviews and testimonials to your dropshipping website is the best social proof. It helps you build a sense of trust among the customers. According to a survey by Digital.com, 54% of customers read product reviews before making a purchase.

Reviews help you capture your customer’s attention and influence their purchasing decisions. By sharing the experience of existing customers with your products, you can establish a powerful reputation for your business in the eyes of prospective customers.

• Import customer reviews from your supplier’s website to yours. Once you have a steady flow of reviews coming from your customers, you can remove them.
• Showcase the customer reviews you receive for your products on social media, emails, and other channels on your website.
• Design your website layout such that the ‘Write a review’ widget is rightly placed on the product pages. This will encourage your customers to leave a product review. 
• Connect with your customers through an email or a text message and ask them to leave a rating or a review on your website. Having positive product reviews can encourage other customers to share their experiences.

For example, Notebook Therapy is an online Japanese and Korean stationery store that is famous all over the U.S. for its unique products. Notebook Therapy leverages customer reviews for marketing purposes. Notice how the business places its customer reviews along with the real product pictures in a masonry layout on the product page. 

2. Retarget Your Customers

Re-engaging the customers who have already been on your website is another tactic for boosting dropshipping sales. Leverage retargeting ads to give website visitors a gentle nudge to make purchases. 

Did you know that 97% of visitors leave your website without making a purchase? Retargeting helps you connect with those visitors and convert them into customers. These ads help you re-engage your prospective customers by showcasing relevant textual or visual content to them when they visit other websites. Retargeting ads influence about 26% of these lost customers into finalizing their orders. 

Here are a few best practices to follow to make the most of your retargeting efforts.

• Know your audience. This will help you display relevant products in your ads, thereby increasing the chances of conversions.
• Do not bombard your prospective and existing customers with too many ads. Find a perfect balance between serving too many or too few ads. According to Retargeter.com, the ideal count for such ads is 17-20 ads per customer per month.
• Design attractive creatives and pair them with personalized content to make your ads more engaging. Highlight your brand logo to enhance brand recognition.
• Optimize your ads based on their performance to receive the best results.

3. Strengthen Your Content Marketing Efforts

Content marketing can drive tremendous organic traffic to your website through various content assets. Create blog posts, guides, tutorials, manuals, and other types of content to fuel your content marketing efforts. Make sure to use protected search engines to collect information safely, ensuring your content research is both efficient and secure.

Content marketing helps in boosting brand awareness and builds credibility among your customers. It ensures higher visibility in search engines thereby ensuring more traffic leading to higher conversions and ROI. Additionally, if you use videos in your strategies consider incorporating a video monetization platform to further enhance engagement and profitability.

Although content marketing does not offer the quickest way to lure in customers, it does help in putting across your dropshipping store in front of a large audience. It takes time to show excellent results and is beneficial in the long run. 

Boost your content marketing efforts with these below-mentioned tips.

• Understand your audience and their pain points to share the content that is relevant to them. Address their challenges, provide insightful information, and more to make your content engaging and impactful. 
• Create visually-appealing content, such as video guides, high-quality images, search-engine-optimized blog posts, and more. Optimize your content for search engines with the help of relevant keywords. 
• Select the right channel for creating and promoting your content. Possible mediums include blogs, community forums, and social media channels like YouTube, Instagram, Facebook, TikTok, and LinkedIn.
• Partner with your industry’s leading influencers for collaborations and product promotions.
• Connect with blogs that produce content like yours and request them for guest posting opportunities. Guest blogging is the best tactic to promote your products, generate backlinks and drive website traffic.

4. Leverage Email Marketing

Email marketing enables businesses to deliver personalized messages to a highly-targeted audience and engage them with their brands. It helps in developing strong relations with customers and influences buying decisions.

Did you know that the average expected ROI is $40 for every $1 spent on email marketing? Hence, it is necessary to plan out an effective email marketing strategy that sends out newsletters on a regular basis. 

• Build a robust email list. Set up website forms and popups, create gated content, leverage social media, and more to capture your customers’ email addresses.
• Segment your customers into various categories. Create lists based on their order history, purchase behavior, location, age, and other demographics to tailor your emails accordingly.
• Create a solid email content plan for your business. Share blog posts, special offers, promotional offers, and more to entice your customers into making purchases. For example, you can use cart abandonment emails to offer discount coupons to bring back lost customers.  
• Personalize your emails to speak directly to your customers. Leverage merge fields, share product recommendations, offer special discounts, and more.
• Leverage email marketing automation to deliver these messages to your customers without any manual intervention. For instance, share tips and tricks about using a product with those customers who have purchased it.
• Test the performance of your email campaigns and optimize the messages for better conversions.

5. Invest in Social Media Marketing

Social media is one of the most cost-effective marketing strategies for dropshipping businesses. However, you ought to do it right to stand out amidst hundreds of other businesses actively using social media for promotions. 

A solid social media strategy directs your efforts in the right direction. Remember pre-planning your content will ensure you stay focused on your goals and keep your page activity consistent. Let us understand how you can use social media to grow your business.

• Choose the best channels for advertising your products and promoting your business. Instagram, TikTok, and Pinterest are some of the most effective channels for marketing your dropshipping business on social media.
• Use video content to promote your products. Create engaging videos by incorporating your brand message and adding effective copy to capture your followers’ attention.
• Leverage user-generated content to create social media posts for your brand. 
• Host product giveaways to attract more followers and boost engagement on your posts. This will further help in spreading your post to larger audiences.
• Connect with your followers regularly through post comments or direct messages to build a community.

6. Focus On Upselling and Cross-Marketing

Upselling and cross-marketing are the most effective sales techniques that encourage impulse buys among customers. Besides revenue generation, these techniques help businesses to craft personalized shopping experiences for customers and ensure customer retention.

Encourage your customers to buy a higher-end or upgraded version of the chosen product. Introducing new options that suit their requirements better will influence them to spend more money with your business.

For example, a customer who wishes to buy an iPhone 13 is presented with the other iPhone variants before they check out thereby allowing them to change their minds before making a purchase.

Similarly, you can suggest additional product recommendations to customers as well. For instance, you can share additional novel suggestions with a customer who has purchased classic novels.

7. Try to Reduce Abandoned Carts

Cart abandonment is one of the pressing challenges that most dropshipping businesses face. 

Did you know that the average cart abandonment rate is found to be 69.99%? This means that for every hundred customers, about 70 of them abandon their carts before placing their orders. It is a grave loss for businesses. 

However, you can turn around these cart abandonments into sales and provide a huge boost to your business revenue. Let us have a look at some tactics you can implement to decrease the cart abandonment rate. 

• Offer free shipping for specific products or if the cart total amounts to a certain value. Be transparent about the shipping charges and draft a shipping policy to inform the customers about the shipping process.
• Provide guest checkout options to speed up the order checkout process. You can always ask these customers to register for an account at a later time.
• Simplify the checkout process by reducing the number of steps in the checkout workflow. You can enable single-page checkout to make it easy for customers to place their orders.
• Provide customers with multiple payment options. This will ensure that the customers do not leave your store due to a lack of payment options.
• Install a live chat widget to offer real-time customer support. Resolve their queries related to the products in the cart, returns process, and more without any hassles.
• Write impactful emails by offering some time-sensitive discounts to encourage customers to make purchases. You can automate this process and schedule the message deliveries accordingly.

8. Tie Up with a Good Supplier

The last yet most important tip is to rely on a good supplier like LeelineSourcing for sourcing the products for your dropshipping business. Ensure that the products are of good quality. They must compel the customers to come back wanting more. The chosen supplier must be prompt with the order shipping process and have a reliable courier network for order deliveries. 

Here are a few characteristics you should look for in your dropshipping suppliers.

• Industry knowledge – The supplier must have expert knowledge of the industry and the products it distributes.
• Operational tools – The supplier must invest in intuitive tools to manage their orders. For example, these tools must help in creating online catalogs, managing inventory, and more. The supplier must accept orders online or via email.
• Efficiency – Read the supplier’s reviews online. Look for the delivery schedules, fulfillment errors, and other aspects before finalizing the deal.
• Dedicated support – The supplier must be willing to provide you with a dedicated representative to provide 24*7 assistance and address your issues.

Wrapping Up

Dropshipping business model helps entrepreneurs start their online dropshipping venture with minimal investments. You can run an online dropshipping store without manufacturing the products, maintaining an inventory, shipping the orders, and more. 

An attractive website and an effective marketing plan is everything you need to get started. Maximize your selling opportunities by following the tactics mentioned in this post and take your online dropshipping business to the next level.