Consumer Product Testing 2024 : The Pathway To Success

Every day there are MILLIONS OF PRODUCTS launched. Do they all succeed? 

Never! 

Why does it happen? Many reasons CONTRIBUTE to this fact. One of the biggest reasons is POOR PRODUCT performance. 

And how to avoid it? 

Simple. Do CONSUMER PRODUCT TESTING. 

Our Leeline Sourcing experts have DEALT with the product launching. We offer product testing services. You launch. Check. And then go for a BIGGER PRODUCTION. No risks! 

Do you want to know how it works? 

This expert’s GUIDE on quality inspection and product testing services gives it all away! 

Ready to get some? 

Let’s know what is HIDDEN! 

What is consumer product testing?

Product testing is a COMMON PHENOMENON. 

Before understanding it, let me give you an EXAMPLE. 

Nike launches shoes. It is VERY EXPENSIVE and doesn’t procure enough quality from other products.

What do you think will HAPPEN to it? 

I am 100% SURE it will fail. No sales will occur. And people do not want something USELESS. 

Did you get this EXAMPLE? 

PERFECT! 

Consumer product testing is the PERFORMANCE testing of a product in the AUDIENCE. Brands check the Reaction of the PUBLIC before they launch a full range of products. 

Learn more details below. 

Purpose of consumer product testing

Product testing is QUITE crucial for a business. 

It serves various purposes. Saves from potential risks and failures. Here is the LIST of goals. 

New Product Development 

I always try to HAVE A SAMPLE before a big order. 

That is what consumers expect. Product testing gives an idea: 

• What clients expect. 
• What you should improve in your products. 
• How can you generate higher sales? 

Check the Compliance 

Does my product have regulatory COMPLIANCE? 

I always test the products of my manufacturers. Raw materials and QUALITY give an idea. 

Customers also HIGHLIGHT compliance by reviewing. 

Improving the existing products. 

Improving the previous versions of PRODUCTS gives better results. 

Product testing determines whether the IMPROVED product will perform better. In this increasingly complex world, it is QUITE CRUCIAL. 

When and where to choose consumer product testing?

In the eCommerce industry, the CORE PROBLEM is choosing the wrong product categories. Among these, another problem is selecting the WRONG company or service. 

Especially for product testing, you might land at the WRONG COMPANY. 

SOLUTION? 

Here are some tips for choosing the BEST company with the TOP FEATURES. 

• Determine your Requirements 

Earlier, I made a MISTAKE. Landed blindly. 

You must never do that. Get a SIGH of relief. Make a LIST of requirements for consumer goods. 

It is BETTER if you have an IDEA of testing protocols. 

• Check the Expertise of the Company 

Ask some questions. Like: 

• Does the COMPANY have enough professionals? 
• How does the COMPANY work? 
• How many years have they worked? 
• How many clients have they worked with? 

You got all the DATA! If a company passes your EVALUATION criteria, it is the BEST! 

My personal Experience! 

I have worked with LeelineSourcing. Their decade of experience made me choose them. 

• Take a Look at Previous Record 

Looking at the PREVIOUS RECORD gives two things. 

• First, you can KNOW how they performed in their PAST PROJECTS. 
• Second, you get an IDEA of how they work. 

Previous records filter out the TOP company from the bottom one. 

It is a simple one. 

I got their previous record. Conducted analysis of their test results. And decided. 

• Discuss and land the BEST tests

Discussion brings what actions can’t. 

Discuss the process. Decide on the pros and cons. Decide on the RAW MATERIALS and quality. 

If everything is on TRACK, nothing is better than that! 

Benefits of consumer product testing

Product testing makes you a GLOBAL LEADER through industry-leading research. 

You have a LIST of features clients like. Implement all those preferences. And what will be the RESULT? 

More consumers will move to you. 

Here are some pros coming directly from the CONSUMER TESTING. 

It ensures the HIGH PERFORMANCE of products. 

I believe that product performance is the KEY to success. 

For example, if you launch a pair of shoes in the INDUSTRY. If it procures everything clients need, it will PERFORM better. 

And if it performs better, you are GOING to get more sales. More demands give rise to the achievement of goals on time.

Isn’t it SUCCESS? 

You reduce the POTENTIAL risks of ineffective products. 

Without testing, your product is at RISK. 

Ask me how? It is QUITE SIMPLE. 

If you launch the above pair of SHOES without testing, there is a 50-50 chance. If your product is GOOD, you might win. The Opposite might also occur. 

And most of the TIME, failure results. It is a RISK! 

Testing avoids this risk. 

Profits are HIGHER than expected. 

One of the BIGGEST advantages of testing is the SETTING of price. 

The product price depends on the COST. Let me give you an EXAMPLE. 

My friend launched $5 per pair of socks. And in the first week, his product was OUT OF STOCK. He increased the price to $7. Previously, he was saving $2 or $5. Now profit increased to $4.

Testing will GIVE you an IDEA of rising profits. 

That is why it is a GREAT IDEA. 

How do you test a consumer product?

I have JUST TESTED a product. Someone will always ask me about the TESTING method. 

To test products, there are TWO KEY METHODS. 

• Central Location Test: In this process, experts use a CONTROLLED environment for testing. 
• In-home Usage Test: In this method, products are used at home to TEST their performance. 

Since our TOPIC of discussion is not the METHODS. Let’s discuss the method of TESTING products and check compliance. 

Step 1: Market research 

Do you want to become a GLOBAL LEADER in the market? 

Tested one of my products in the MARKET. It gave POSITIVE results. You can try that! 

Businesses evaluate what people NEED and what they expect. Even before the development starts, market evaluation helps DECIDE the product’s future. 

Step 2: Test the product concept 

Testing product CONCEPT is an AGITATING idea. 

You create the GOOGLE docx to receive the product responses from clients. Understand your SELLING market. And move ahead to the prototype. 

My opinion! 

Don’t miss it ever! You get the RIGHT IDEA; you get the right business. 

Step 3: Test the product prototype 

The product prototype is the FIRST MODEL. 

And the method mentioned above applies here. 

If you have gotten an IDEA of a prototype, make it RIGHT AWAY. Once your PROTOTYPE is ready, let’s check its response from real people. 

Actionable insights are helpful after the TESTING. 

Try any method: in-home method or central location testing. 

Step 4: Soft-launch product 

I have LAUNCHED children’s products. No marketing was done. Just tested product PERFORMANCE. 

Soft-launch is the rehearsal you do. You have to LIST the product. Let consumers buy your item and give reviews. 

It is the BEST PRACTICE in the eCommerce industry. Just use multiple tools to test the performance. 

Step 5: Continually seek feedback

I have a GOOD HABIT. Checking customer feedback is my FIRST preference. It gives an IDEA of your products. 

In the TESTING process, you have to do the same. Pay attention to consumers. Win their confidence. 

FAQs about Consumer Product Testing

What’s Next

There are TWO MAIN ASPECTS for a PRODUCT. 

• Quality INSPECTION. It occurs at the levels of manufacturers. Manufacturers Offer you QUALITY. 
• Product Testing. It highlights whether to launch a product or not. 

For product testing services, you need Experts. 

Do you have those Experts? 

If not, contact LEELINE SOURCING. We help sort out Manufacturers. Get quality products. And find EFFECTIVE SOLUTIONS. 

Call us to get the FREE QUOTE!