This product analysis report by Leeline Sourcing is based on complete statistics and research data. The report analyses the sell situation, profit margin, and the future developments of baby slings. It is an important reference source for your baby sling business. It is our hope the report will help you in your baby sling businesses.
I. Product Introduction
A baby sling is one of the best products for your baby freeing both hands for lactating mothers. You can perform other chores as your baby rests close to your chest. From the baby’s feelings, some researchers have called the baby sling a “mother’s external uterus for baby.” They think that the baby being curled up in the baby sling in close contact with the mother’s body creates a unique bond. This is the closest a baby gets to the womb after birth. Baby slings help babies feel close to their mothers and adapt to the new environment after birth. There are two main types of baby slings in the market: wrap up baby sling and ring-buckle baby sling.
II. Sale Situation
1. Search Volume
First, we used the Keywords tool to search for the word “baby sling” and see its search volume on Amazon. We found out that in the past one year, the search for baby slings was more than 200,000 a month. Among the searches was on July 2017 when the search hit a peak of 538,000. The lowest search volume was June 2018 at 294,000. Apparently, a baby sling is a hot sales product in Amazon.
2. Sale Volume
To search for the sales volume on Amazon, we searched for the keyword “baby sling” and then use the Unicorn Smasher tool to view the sale situation of stores on Amazon’s homepage. Results show the monthly sales volume of the homepage store ranging from 100 to 4000. The monthly sales range from $3000 to $124,000. On average, most stores have a monthly sale volume of about 1000-2000 and monthly sales in the region of $30,000. Based on this data, we can conclude that baby slings have a vast market on Amazon and an optimistic sales situation.
III. Profitability Analysis
We then randomly picked up a store in Amazon and chose an ordinary baby sling being sold at $24.96.
We went ahead and searched the same baby sling on the Alibaba website with a wholesale price range of $6.66 – $6.16. From these data, we can easily estimate the expected profits. However, we cannot ignore shipping, packaging, advertising and costs associated with baby slings. These extra costs will definitely reduce the profits but not to a great margin. This is because baby slings are lightweight and pretty easy to package, store and transport.
Still, on the same store, we used the Keepa tool to check the baby sling price changes. We found out that the sales prices of baby slings have been on the decline over the past three months. However, the general price of baby slings in Amazon is quite good and stable. If the seller operates reasonably and controls the costs, stable and high profits can be obtained.
IV. Development Tendency
1. Search Volume
We then used the Google Trend tool to search for “baby sling.” This helped find the search volume of baby slings in the United States. The data from our search shows relatively high search volumes of 50-75 in the past one year despite search volume fluctuations in Google. Among these searches was in June 2018 when it reached the highest value of 100. From a regional point of view, baby slings have high attention in the USA in the States of Arkansas, Oklahoma, Oregon, Tennessee, Kansas, etc. We can conclude that baby slings have high attention and a broad market in the United States.
We then used the Google Trend tools to search for “baby sling” and found out that in the past one year, baby slings have had a stable search volume in the Google with a search volume of more than 40,000 per month on average. It is only in the month of December 2017 that the search volume of baby slings were less than 40,000. From these, we can then compare Amazon and Google search volumes of baby slings to see which one sells better. Despite the low search volume in Google, the numbers are not so bad. If you want to sell baby sling via an independent website, that is also a good choice.
2. Competitive Environment
We also used the Keywords tool to check the competitive situation of “baby slings.” Results showed that baby slings have a very high search volume on Amazon with a CPC $0.59 a click. This means the seller doesn’t have to bear high advertisement costs. However, its competitive value is 1 which indicates stern competition (According to the table of the Keywords tool, a product with a competitive value of 0.69-1 is a product with intense competition). Therefore, although the baby sling has a stable and optimistic profit, its external competition is also fierce.
If you are a newbie and considering selling baby slings in this fiercely competitive environment, the most important thing you need to do to achieve stable profitability is control costs.
How do you control the cost effectively?
First, you must find a suitable and reliable supplier. This is where Leeline Sourcing comes in with over 10 years of purchasing experience in China. We can find quality suppliers for you and help you negotiate the best prices with the suppliers. Leeline Sourcing has professionals that can arrange shipment saving you the transportation costs. If you still need to take photos, do labeling and other services, you can also contact our customer service staff at [email protected] or chat with us online. We guarantee you excellent customer service.
This is an analysis report of the baby sling by Leeline Sourcing. We hope that the information here is helpful in your baby sling business. We wish you all the best in your business.
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