Private Label Nail Polish

The FASHION industry is booming, especially with social media. New brands are emerging and making massive profits. Nail fashion is very prominent among ladies.

Many new private labeling nail polish brands are LAUNCHING. But 80% to 90% of businesses get closed due to wrong sourcing and marketing strategies. 

OUR sourcing specialists have written this OVERVIEW of private label nail polish suppliers. So, You start a successful nail polish brand. 

Keep reading! Also, Discover valuable sourcing tips from our sourcing specialists from their experience.

1. OC Minx Cosmetics

OC Minx Cosmetics manufactures cruelty-free, vegan, and non-toxic nail polish. All private-label products have raw INGREDIENTS from the USA. 

They have a Low least order quantity limit. You Launch your COLLECTION with 180 bottles. Also, they can handle your Large Volume orders of up to 20K+ bottles.

The small investment won’t be an issue, you start with half the deposit of your order. They claim to have Healthy Formulas. So safe for your customers. 

Pros: 

• They have a skilled Quality inspection team. According to them, Each batch goes through over five quality standards. Quality products for your CUSTOMERS.

• Healthy formulas for your audience. I target PREMIUM customers with healthy and organic procedures. Getting more customers is not a big deal anymore.

Cons: 

• They are single entities, so you won’t have many quotations and choices.

2. Northern Nail Polish

Northern Nail Polish offers handmade vegan, toxin-free nail polish and natural makeup products. They wholesale to many retail stores across the USA. 

Variety of products for you.  Such as nail polish, lip gloss, eyebrow pencils, makeup brushes, and cuticle oils. You also use their FREE MARKETING materials to educate and assist your customers. Free information imagery for you!

They help in your branding too. You get a printed logo & custom label on your own bottles. Perfect for building a brand. 

Pros:

• Their nail polish is LONG LASTING and chip resistant. Also Eco-friendly and for all ages. Better quality for your customers

• They offer free marketing material to EDUCATE your audience.  You share those images on your social media too. Free informational creatives for your audience. 

Cons: 

• They need better prices. They are a single entity, and you would have LIMITATIONS in price decisions. 

3. Global Sources

Global Sources is a big name from HONG KONG. FAVOURABLE for you if you are a small brand. They have a LOW LEAST ORDER quantity than big wholesale platforms. 

Supplier VERIFICATION helps you to get trusted suppliers. Those sellers have verified badges or symbols. Better to deal with only those suppliers.

They have a logistic calculation option. Margin and freight cost calculators for better expense calculation before Delivery. Gives you a general idea about your shipping cost before DELIVERY. So you estimate all your expenses and do better planning. 

Suggested reading: Global Sources Reviews

Pros: 

• They have provided me with better wholesale PRICES from China. Also, many international suppliers are available too. 

• Transaction infrastructure ensures a SMOOTH payment experience. Less hassle and more security during transactions! 

Cons:

• Only a few manufacturers are favorable for custom shades. 
• Poor customer support in case of any issues with suppliers or vendors. So BETTER to read past reviews on the platform. 

4. Alibaba

Alibaba has a big DATABASE of suppliers and manufacturers. You have a huge selection of options for non-toxic beauty care products. 

Better security of your TRANSACTION for the wholesalers. Alibaba has better safety with transaction assurance. You won’t have to pay through a third-party method. 

Alibaba manufacturers can handle bulk orders for your company. Major brands trust them for outsourcing. The RIGHT choice for expansion! 

Suggested reading: Buying From Alibaba

Suggested reading: Best 10 Alibaba Inspection Service Companies

Pros: 

• I request CUSTOM shades with manufacturers. It becomes VERY EASY to build your trendy shades for brand building. 

• Inspection features help you to get better quality control. Inspection of products before Delivery leads to customer satisfaction.

• SAFETY with TRADE assurance. Favorable Refund & Return policies for you. Easy to file a refund in case of quality or any other issue with the vendor.

Cons:

• QUALITY matters on individual vendors. Everyone uses different components, so the quality differs. 

5. DHgate

DHgate is a competitor of Alibaba and a favorite of many companies. They have a good collection of private-label cosmetic accessories. 

They have a variety of vendors and distributors with their own line of nail polish. Variety of suppliers as a BACKUP for you!

You use different payment methods in a secure environment. You also order in bulk from large companies. Also, they have MULTI-LANGUAGE tools. You understand market listing in your own language.

Suggested reading: Dhgate Reviews

Suggested reading: Dhgate Shipping Time

Suggested reading: How to apply for a refund on Dhgate?

Pros:

• Variety of manufacturers for custom shades & quality. You launch manufactured shades at low prices to attract customers. Create your own shades!

• Convenient logistic support for FAST SHIPPING. Their logistic infrastructure is better and more efficient. Save time on shipping! 

Cons: 

• Product quality may vary. It depends on the INDIVIDUAL SUPPLIER. So you have to contact quality inspection services.

How do you make your own nail polish brand online?

Starting your own brand needs concentration. Here is how you make your own Nail polish products. 

1. Product research

Research about TARGETED audiences with specifications. Study the audience of gel polish and other relevant nail products. What is the audience looking for? 

Shades, quality, and specification. What are the highest quality standards your customers have? Note down all things and DESIGN your product with strong product development. 

2. Business Plan

You go with B2B and B2C models in nail polish. In B2B, you target a nail spa or salon with nail treatments. You also contact cosmetic service agencies. 

In B2C, you can target a WIDER audience with their preferences. So for both models, you have to follow different marketing strategies. In B2B, you can offer bundles, and in B2C, you offer single items. 

3. Sourcing

Find a suitable private label manufacturer on the wholesale platforms. Try to search with relevant PRODUCTION standards and quality. And negotiate on pricing for better profit. Always check samples before manufacturing. You also go with the inspection service, which is best. Share your product details and start production. 

4. Branding

Branding matters in the fashion niche. You present your brand via your logo and packaging. For branding, hire a professional designer. Take note of Aesthetics. Get your surroundings’ reactions to engagement with your brand imagery.

5. Launch your brand

Launch your brand with a COMPREHENSIVE range of new products. Start with social media marketing (Instagram). Instagram has a huge fashion-related audience. Work on ad creative and influencer marketing. 

Suggested reading: Best 20 USA Sourcing Agents

FAQs about Private Label Nail Polish

What’s Next

Nail polish brands need high-quality goods at reasonable pricing. Quality is most important since it has the greatest impact on your customers. It is a fashion niche, you will have a sophisticated following. A wide range of high-quality shades can help you tackle your challenges.

It takes a lot of EFFORT to find a wide range of shades with quality. Finalizing shades, pricing, and quality inspection may all deplete your energy & time. Your journey will be easy with our help.

Contact us! We assist you in getting high-quality with a variety of shades at reasonable pricing. Variety and quality entice fashion viewers.