Struggling to find products on Amazon?
Donāt worryā¦
Iām an eCommerce entrepreneur and pioneer with over 10 years of experience. Iāve shopped on Amazon countless times. Iāll show you how to find products the RIGHT way. And get the BEST DEALS on every purchase.
This guide helps you understand Amazonās search functionality. Methods to refine your searches on Amazon. And how to search Amazon by price per unit. That way, you save time and money shopping on Amazon.
Excited? Letās dive inā¦

Understanding Amazonās Search Functionality

Amazon is the Ghengis Khan of all eCommerce platforms. It boasts of over 350 million products spread across 25,000 sub-categories.
Just to show you how HUGE Amazon is, letās peep at their product listing:

(Now you get it, right?)
Finding products manually is an uphill battle. And you are likely to quit before making even a single purchase.
But instead of spending hours and hours of painstaking manual search. You can make use of Amazonās search bar- on the websiteās top page.

Just enter the keywords of your desired product. BAM ā millions of search results appear in seconds.
In the next section. Iāll show you how to refine these search results according to price and shipping costs. So you can save money on your next purchase!
Suggested reading: Amazon FBA Shipping From China
Suggested reading: Product Research Tool For Amazon eCommerce Business
Looking for the Best China Sourcing Agent?
Leeline Sourcing helps you find factories, get competitive prices, follow up production, ensure quality and deliver products to the door.
Methods to Refine A Search by Price Per Unit of Amazon
Here are three ways to refine your search to get your desired price range:
1. Organize the search results by price
This is super simple and straightforwardā¦
Letās say you want to buy Grandma an iPhone 14 for her 70th birthday. Fire up Amazon on your PC and type in iPhone 14 on the search bar.
On the search results page, youāll see the Sort By icon on the top right-hand side. Hover over it and refine your price.

Amazonās algorithm display results based on your preference:
- Low to High (get results from the lowest price to the highest price)
- High to Low (get results from the highest price to the lowest price)
2. Filter the search results by selecting a price range
Still on Grandmaās iPhone. Itās not yet your pay dayā¦and your pockets are almost dry!
Of course, Grandma needs this. Donāt panic, Amazonās got you covered!
On the left-hand side of your search results is the Price Range section. Here, you get to refine your desired price.

For example, you can input $500 and $700 max. You then get to browse hundreds of iPhone 14s within your price range from different sellers.
NOTE. This applies to ANY other product on Amazonās listing.
Iāve been using this cool feature for a while. And Iāve been able to find prices within my budget without breaking a sweat. Good job, Amazonš.
3. Find the best deals from the product page
This is yet another SUPER HELPFUL trick Iāve been using to find deals on Amazon.
Itās also the EASIEST way to find alternative sellers and compare prices.

Hereās howā¦
- Jump over to Amazon and search iPhone 14 (still from our previous example).
- Refine the results based on the prices. (e.g., $500 min and $700 max)
- Click on your desired product
- Scroll over to the bottom of the product page
- Compare prices from alternative sellers for the same item
- Make your final decision and add the item to your cart
EASY PEASY!
Suggested reading: Amazon Dropshipping
How to Search Amazon by Price Per Unit?

Hereās a step-by-step guide to finding the BEST price per unit. And get value for your money.
1. Choose a product category
This is the first step to finding a product by price unit.
Like I mentioned before, Amazon has over 300 million product listings. Searching a product manually will take you hours, if not days (IāM SERIOUS!!).
So, itās BEST practice first to determine the category your desired product falls in.
There are many product categories. These include electronics (e.g., hard drives) and beauty products. Grocery, Sports & Outdoors, Automotive parts, Appliances, etc.
Hereās how to do itā¦
Hover over the ALL section on the left-hand side of the search bar. And pick your desired product category. SIMPLE!

2. Remember to set the unit of measure
Got your product category? PICASSO!
Now, letās set the unit of measure for your product of choice.
This means that if you are buying liquid products, e.g., Honey. You get to set your unit of measurement as āmillilitersā and āounces.ā

Here, you can choose between 16 Fl Oz or 32 Fl Oz. Pretty convenient, right?
Alternatively, if you are purchasing products, e.g., pet supplies. You can select āgramsā or āpoundsā as the unit of measure.
I use it ALL the time while shopping on Amazon. And the results? ALWAYS AMAZING! You can never go wrong with these simple tips.
3. Refine your results
Do you still remember how to use the Sort By stuff?
Hereās a quick recapā¦
Just click on the āSort Byā section on the right of the search results page. Choose between Low to High or High to Low. Depending on how you want to appear on the results page.
Personally, I go for the Low to High. I find this the MOST convenient as it helps me get the best deals quicker!
4. Polish the results further

This is a very CRUCIAL part of finding your desired product and best rates.
I ALWAYS check customer ratings, product reviews, brand, and basically any other thing. That will help me make a BETTER decision.
You can go ahead and ignore this step. Just donāt complain when you spend $650 on an iPhone that wonāt switch on. (***Sighsā¦birthday ruined for Grandma***).
Oh, remember to adjust the price range to only feature products within your price range.
5. Cross-check all details
This is the last step!
You want to ensure that EVERYTHING is up to code. That includes positive reviews, the best prices in the market, trusted brands, availability, etc.
Also, ensure that you check the quantity, price per unit, and other specifications are in check.
If all systems go, add the item to your cart and proceed to checkout.
Looking to find a reliable Chinese supplier?
As the best China sourcing agent, we help you find factories, get competitive prices, follow up production, ensure quality and deliver products to the door.
People Also Ask about How to Search Amazon by Price Per Unit
1. Can you list in more than one category on Amazon?
Yes, 100%.
Third-party sellers are allowed to sell on multiple categories on Amazonās site. However, you must meet ALL requirements to sell in respective categories. This is a great way to skyrocket your profit margins.
2. Can you list the same product twice on Amazon?
NO, this is against Amazonās listing policy. Thatās because it affects Amazonās search results pages. And hinders the entire customer experience.
3. Are Amazonās prices fair compared to other websites?
Iāve shopped in multiple eCommerce platforms, and prices are more or less the same. Yes, some may offer free shipping costs. But most retailers just hide it into the itemās specific price. Hence, I recommend buying in bulk if you want to save money on purchases.
4. What are the best ways to improve your ranking on Amazon?
Sellers use data providers to get an email list of the items they sell. Then, they reach out to the potential customers. And offer a free product in exchange for a positive review (if they like the product). With more positive reviews, they rise to #1 and get more profitable sales.Ā
5. What license do I need to sell on Amazon?
You donāt need ANY license to sell on Amazon. However, youāll need to subscribe to Amazonās Professional Selling Plan. This will enable you to sell more than 40 items EVERY month.
Whatās Next
Finding products by price per unit is EASY.
Just use the search bar, sort by, and customize pricing information to your budget. It is no rocket science!
NOTE. Remember to read reviews and product information to avoid buying faulty items.
I hope these tips will help you enjoy shopping on Amazon. And guarantee you get crazy deals EVERY TIME.
Are you looking to partner with a RELIABLE dropshipping partner from China? Or you want help finding your next BEST SELLER on Amazon? PERFECT! Send us an email or Whatsapp us. One of our teams will reach out to you INSTANTLY.
Related Resources
Ecommerce Business Guide
Do you want a successful import business?

Hey, Iām Sharline, co-founder of LeelineSourcing. Weāve helped 2000+ customers import from China.
Do you want a better price on product or shipping?