Q: I run PPC auto campaign for 3 weeks now, from the report, I see keywords but has no conversion on all KW. Should I run those KW on manual campaign? Will it help to boost sales?
A: You should take the relevant, converting Custoemr Search Terms And add them to an exact match campaign.You should also negate the exact match from the Auto. Additionally you shouldn’t negate not relevant, not converting terms from the Auto. You might wanna look into a PPC automation tool that does this for you. Me and my partner have built one, which is the most flexible, most granular out there.
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