1.Q: My product has been on page one for a few days now (2-3 days). If I end my ppc campaign, will the rank fall?
A: Generally it should keep the rank. But if PPC is profitable you can keep it on to accelerate your growth.
2.Q: Hi, I have a problem with the CPC certificate for a product to be listed in Baby category. It’s being rejected even if is containing all the required information. Can you please advise on the next steps?
A: Who issued the cpc certificate? Your supplier from china? If so, chances are amazon will not accept that since China and USA hold different standards.
Suggested reading: Alibaba Suppliers
3.Q: Can anyone recommend what the absolute best software to automate PPC is?
A: Zon.tools without question, and it’s currently FREE although I happily donate.
4.Q: If my product is getting a lot of impressions in ads but not too many clicks and the ACOS is low what should I do?
A: Optimize your main picture, title, price.
5.Q: I run PPC auto campaign for 3 weeks now, from the report, I see keywords but has no conversion on all KW. Should I run those KW on manual campaign? Will it help to boost sales?
A: You should take the relevant, converting Custoemr Search Terms And add them to an exact match campaign.You should also negate the exact match from the Auto. Additionally you shouldn’t negate not relevant, not converting terms from the Auto. You might wanna look into a PPC automation tool that does this for you. Me and my partner have built one, which is the most flexible, most granular out there.
6.Q: Auto campaign has an 80% ACOS. Is that really unusual?
A: My auto campaign for the first month was AWFUL. It was showing for all kinds of useless keywords. I had to add a YUGE list of negatives for it to be a good campaign.
7.Q: What is everyones current opinion on giveaways as of june 2018, my product arrives next week and im not sure if i should go for a giveaway service or go for aggressive PPC for x days. whats everyones opinion or experience?
A: Depends on who you ask. Giveaways still do work but you really need to know which search term you’re targeting. There are softwares out there that are out of date today but are still getting promoted since content hasn’t been updated. Aggressive ppc will help you determine your profitable kws for pretty much the same amount as you would spend for giveaways.
8.Q: Would you guys suggest ppc without reviews yet? Just launched yesterday and started ppc immediately.
A: I recommend you sell some items, maybe by way of PPC and then reviews will build up over time. I have plenty of products selling with no reviews, and if you LOOK on amazon, you will see lots of other listings with decent sales rank and no reviews.
9.Q: If you have viral launch do your product launch, do you still need to run PPC or does virtual launch cover everything for your product launch?
A: Viral launch will help you knowing stats….ppc is required as its your product advertisement after listing.
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