How To Choose The Best Amazon Repricing Tools

Amazon repricing tools help you to reprice your product according to the changing market.

You should evaluate every option so that you can pick the right repricing tool for your business.

Setting an e-commerce store up doesn’t mean you cannot change the price of your products.

With brick and mortar stores, the repricing of the products is pretty simple.

From a change in the price of wholesale goods, your store automatically increases or decreases the costs of the goods.

However, you need a repricing tool to do this with an e-commerce store.

This guide will show the best Amazon repricing tools to be used for repricing your products.

Amazon Repricing Tools

What Is Amazon Repricing?

Amazon repricing or using the Amazon repricing tool allows automating the pricing of your goods.

This repricing is done based on the parameters that you set. Once these are set, the repricer tool uses these to automatically change the prices.

The repricing of the goods is done to make them appealing to the clients. For example, if you’re selling a product for $40. The same product becomes $30 due to promo offers engaged by your competitors.

Therefore, the customers will not prefer buying from you since they’ve got a cheaper alternative. That is why repricing is needed to help optimize your good’s prices according to the change in the market.

What Does An Amazon Repricer Tool Do?

The repricer tool uses your set parameters to adjust the price of the goods. Apart from that, it analyzes your competitor’s good’s prices.

Using the insights from your competitors, it then optimizes your good’s prices accordingly.

Moreover, you can also set a price strategy to make optimal optimization. This can be done by either setting minimum price, which will prevent pricing your goods too low.

Make sure that you set the right parameters since the repricing software will work accordingly.

What Is Amazon Repricing

Why Do You Need Amazon Repricing Software?

There are several perks of owning an Amazon repricing software. Here’s what you need to know:


Selling on Amazon highly depends upon the prices of your goods. You need to set the right price for your goods so that it can attract potential customers.

The repricing tool allows you to update the prices without checking and setting them manually. Using your set parameters, you can easily get the prices updated without having to worry about losing your clients or profits.

Using the repricing tool, you don’t have to continuously monitor the price. The tool itself recognizes the change in the prices of goods in the market.

It then optimizes the price of the good itself, giving you lead for your sales.

There’s a chance that you won’t be able to monitor or change the price of the goods on your own. As a result, you’ll miss out on certain opportunities, which can lead to a drop in your sales.

However, with a repricer tool, this issue gets solved. The tool reprices the goods, making you avail every opportunity such as midseason sales, promo offers, etc.

It gives a competitive edge to your brand on sales. It helps boost your brand’s workability against the competitors.

Personally I have Amazon repricing tools. No surprises, they are fantastic. INCREASED my profits and sales by 20%. Updated prices keep customers engaged.

You don’t have to worry about them getting ahead in sales just because you couldn’t lower your prices.


Even though Amazon repricing software has several competitive perks, it still carries some drawbacks that you need to be vary of.

The primary perk is the cost. You’ll have to add the price of this software to your monthly expenses.

If you’re already running low on expenses, then it might be difficult for you to consider this option.

Another drawback is the lowering of the profit margins. This happens when your competitor decreases the price of their goods.

As a result, the repricing tool then decreases the price of your goods too. However, this price then decreases too low that your profits start getting cut.

That is why you need to add additional parameters so that it may not reduce the cost too low.

Types Of Amazon Repricing Tool

Now that you know what kind of repricing tools are there, here’s what you need to know about its types:

1. Manual Repricing Tools

As evident from the name, these repricing tools allow the users to change the prices of the goods themselves. This can be done using Amazon Seller Central or any third party applications.

Though everything happens in your guidance, it’s still time taking and consumes your energy as well. You can use this tool if you’re selling a small amount of inventory.

The product should be unique so that you don’t face any hassle in repricing it. However, if you’re a busy seller, then using this tool might not be a good idea.

Since you’ll have to manually adjust all the prices, using this tool will become troublesome.

2. Rule-Based Repricing Tools

Again, as evident from the name, this kind of repricing tool responds to the rules set by the seller. As highlighted earlier, the repricing tool uses certain functions as dedicated by the seller.

Based on the change in the prices wanted, the seller sets rules for navigating the change done by the repricing tool.

The benefit of using this tool is that you can create a margin for yourself. For example, if the price of the goods decreases, you can still keep a margin of $1 so as not to undersell.

3. Algorithmic Repricing Tools

When it comes to intelligent repricing, this is the tool to use. Using algorithms, it adjusts your product’s prices to the best value.

This can be according to market conditions, including promotions, competitor prices, etc. It also keeps tracks of your brand’s analytics so that you don’t undersell.

Apart from that, it will also monitor the Amazon Buy Box metrics so that you get the best rates. This ensures efficiency, giving you the opportunity to set the best prices for your goods.

However, this tool is expensive. Only professional sellers that need real time analysis should use this tool to manage the costs.

What to Look for When Choosing Your Amazon Repricer?

Here are the factors that you need to assess while choosing the right kind of Amazon repricer:

Type Of Repricer

The first thing to know is the type of repricer to choose for your needs.

Let me tell you my experience.

In the beginning, I started with the MANUAL repricer. It is easy. For high sales, algorithmic got me to the MOUNT EVEREST.

From manual to rule-based and algorithmic, you need to assess what kind of repricer tool would work best for your needs. This decision is based on the type of business you’re running.

If you’re a new seller and have a low number of products to sell, then opting for a manual or rule-based repricing tool is a good choice.

However, if you’re a professional seller, then going for the algorithmic repricing tool would be optimal for your needs.

Monthly Cost

Consider your budget before opting for the repricing tool. If you’ve got ample financial support, then choosing the algorithmic repricing tool would surely benefit you. I always choose LOW-cost repricing tools. Two reasons. High profits. And easy to use. I love those features.

However, if you’re tight on budget but still have a high number of selling products, then choosing the rule-based one is a great option. But make sure that you navigate the prices so that your costs don’t increase.

What Budget You Have

Contract Duration

This element is important since you need to know how long the tool will work.

You can do like me. For example, in the beginning, I preferred one month of SUBSCRIPTION. If it works, I will move to annual subscriptions.

This also matters because you need to know how long the subscription will last. This will help you to manage the overall costs for your business.

Repricer Speed

Wait one moment. Faster tools decrease my HASSLE. I never compromise this feature. A SINGLE SECOND delay reduces sales by 10%. That urges me to make my DECISION.

Your repricing tool should also have swift speed. This works competently with analytics so that the prices of your goods are changed as soon as your competitor changes their price.

Moreover, the system should also react swiftly, changing the prices as needed without you doing it manually. Try finding something that comes with the fastest Amazon repricer solutions or close to it.

Ease Of Use

You need to know how to use the repricing tool. That is why you also need a competent support system so that you may get any issues solved. Ease of USE is under my radar for every tool. Ease of use means I can GENERATE more sales with my efforts.

The ease of use will allow you to integrate the software with your business. That is why using the right kind of tool will improve proficiency in your overall proceedings.

Ability To Identify And Follow Your Competitors

The primary reason you need a repricing tool is so that you can assess how your competitors are pricing their products.

Look. I have a SECRET strategy. And the success rate is 95%. Wanna try? 

I target my COMPETITORS in each niche. So, I find relevant Top tools. Tools with NO competitor analysis mean ZERO to me.

Since you need to change your pricing every time your competitors do, the tool should be efficient to do it on its own.

The algorithmic repricing tool is efficient in this case since it observes your competitors and changes the price of the goods accordingly.

Ability To Identify And Follow Your Competitors

Commission Rate

The commission rate is also an important factor. You need to be sure that the commission rate doesn’t mess up your costs.

Wanna hear a REAL story? 

The commission caused me HEADACHE. My cash flow got disturbed. Now I always find a tool with its management also.

That is why choose the right kind of repricing tool that would not mismanage your costs.

Does It Come With Analytics?

If you’re buying a repricing tool, ensure that it comes with analytics. Having a data-driven repricing tool will not only help reprice but assess your competitors’ pricing methods too.

Analytics can increase SALES by 40-50%. I get a tool with DETAILED analytics—a simple and smooth path to success.

It will collect information on shipping, handling time, offers, etc. Using such a tool will give you an advantage in boosting your repricing.

Free Trial Period

Never buy a TOOL! This sentence is VALID with useless tools with no TRAIL. Free TRIAL PERIOD is TREAT to me. I test and then buy.

You need to know what you’re getting into. That is why having a trial period is also an important factor. When opting for a trial period, you’ll be able to enjoy the general perks of the tool.

But most importantly, it will allow you to know what the repricing tool is offering.

Free Trial Period

Customer Service And Support

Apart from the free trial period, you also need to ensure that you get the right customer service and support.

There are times when you need help with organizing and integrating the tool. Swift customer support will help you competitively.

Customer service means 90% of my TASK is done. So, no settlement. I try to be the BEST customer service for a better solution.

However, poor customer support will lead to poor results in integration.

Amazon Repricing Tools: The Best of 2020

Now that you know how to choose the right kind of Amazon repricing tool, it’s time to pick the one for your business.

Here are some of the best Amazon repricer tools that you can choose for your needs:

Best for Amazon: RepricerExpress

If you’re working on Amazon and want something that would work the same way, then this is the right tool for you.

Where does my experience stand? 

RepricerExpress has been VERY HELPFUL to me. Not very expensive. But very much helpful when REPRICING PRICES.

The RepricerExpress aims to offer assistance to Amazon FBA sellers. This Amazon FBA repricer helps strategize efficiently according to the needs of Buy Box in mind.

Moreover, it offers competitive workability that you can count on. Its plan starts from $55 a month and can go as high as $249 per month depending on SKUs. It also covers other channels including eBay.


Best For Experienced Amazon Sellers: Sellerengin

This is an advanced tool that is directed on changing prices depending on how much you sell. It costs 1% of your sales of $100/month and can reach $2000 per month.

However, for using this tool, you need to ensure that you’re calculating your expenses accurately. That is why it isn’t a solution for all the sellers.

For example, you’re selling products of approximately $10000 per month. Therefore, you need to keep at least $1000 for the tool. That is why using this tool can be expensive.


Best Budget Repricer: RepriceIt

If you’re looking for something that would suit your budget, then this is the right tool for you. it comes with seven different plans that are designed for sellers to use at different stages of their business.

A very CHEAP tool. The impressive thing about this tool is its pricing. From basic to advanced pricing, I save some bucks.

Apart from that, it starts at $9.95 per month with less than 500 SKUs in your inventory. It comes with all the basic tools that you can use to create a solid pricing strategy.


Best For High Volume: Teikametrics

If you’ve got a large inventory, then this is the right option for you. It comes with a great repricing strategy that allows maximizing your assets.

One appealing element about it is that it comes packed with all the features needed for the right repricing tool. It also offers tailored services that you can pick to choose to reprice certain products.

However, it is costly, and certainly not the option for you if you’re hassling with costs. If you’ve investment at your end, then this tool can surely prove worthy.


Best For Enterprises: Wiser

This is an algorithmic repricing tool that offers the best solution for Buy Box. Like all algorithmic repricing tools, it assesses the pattern of Buy Box and manages the right price for your items.

It also comes with customization options that you can choose. These options can work with different parameters such as targeting competitors and sellers of your choosing. Hence, it offers a wide range of flexible solutions that you can surely pick.

Best For Beginners: SellerRepublic

It’s important for beginners to create a strong holding. That is why choosing SellerRepublic is a good option for you in this matter.

It comes with standard repricing services. It helps the seller using intelligent repricing. This makes it easier to match competitors as well as create unlimited rules to navigate the repricing process.

Do you know why I prefer this tool? 

There are so many features. But I love one feature THE MOST. Do you know what that is? It is complete automation. A FIRST-TIME user understands it well.

Moreover, it comes with affordable packages, which is why it is suited for beginners. You can get this for 50 listings at $8.95 per month. You can also upgrade the plan to $18.95 for 500 listings.


Best End To End: Feedvisor

This is another algorithmic repricing tool that uses high-end integration for repricing. It uses machine learning power to reprice your goods in real time.

The appealing element about it is that it optimizes your repricing to help you win Buy Box easily. Moreover, it comes with a competitive design and easy to use the system.

From calculating the right price to optimizing for Buy Box’s success, you can surely depend on this tool. However, it’s best suited for enterprises or those with large capital as its plans are costly.


How Leelinesourcing Recommend You The Most Suitable Amazon Repricing Tools And Help You Import The Most Popular Products From China

Using the right kind of repricing tool is important. You need a repricing tool that can offer efficient services in repricing your goods optimally.

However, finding the right kind of repricing tool can be a hassle, especially if you’re inexperienced with it.

That is why you need the help of someone that can help you choose the right kind of repricing tool. LeelineSourcing is a firm that can help in this matter.

From sourcing the right kind of repricing tool to integrating it with your system, you can get the best services from them.

The company has been working in the domain for the past many years. It is currently serving more than 2000 clients all over the world.

Due to its proficiency in sourcing services, the firm offers the right kind of solutions needed for your needs.

In addition, it also assesses your business. This is done to make sure that the repricing tool sourced for your business fits best for your needs.

You’ll get the right kind of consultation on repricing the products on your Amazon store. Moreover, it will enable competitive performance for your business to source the right goods from China.

Since China is the biggest manufacturing source, it’s important that you source products from its market too.

That is why LeelineSourcing offers competitive insights on sourcing the right products as well as choosing the right repricing tool.

Over the years, the firm has diligently offered top of the line sourcing services, enabling businesses to expand. In addition, it has navigated businesses in terms of their workability.

You get transparency ensured performance with seamless communication in every process. If you need to source the right Amazon repricing tool, choosing LeelineSourcing for it is the right choice.

Suggested reading:What To Sell On Amazon And Best Selling Amazon FBA Products

Best 10 Guangzhou Sourcing Agent

Final Thoughts On Amazon Repricing Tools

Managing your Amazon business needs competitive insights to make informed decisions. Choosing the right kind of Amazon repricing tool is also important.

There are certain factors you need to consider making a valuable choice. You can also take assistance from a third party sourcing company such as LeelineSourcing to help you locate the right repricing tool.

Implement the tool for your business, and it will assist in winning Amazon Buy Box in no time.

Suggested reading:How To Win The Amazon Buy Box?

Suggested reading: Guangzhou Wholesale Market
Suggested reading: Amazon Product Photography for Your Website
How To Win The Amazon Buy Box

FAQ For Amazon Repricing Tools

Here are some FAQs for Amazon repricing tools that can help answer your queries:

Can Repricing Hurt My Business?

It can if done wrong. Remember, you want to win the Buy Box. However, decreasing your prices to an extent that you will undersell can surely impact your business.

Increasing the price so high that customers will go to cheaper substitutes can damage your business too. That is why you need the right repricer tool so that such risks can be mitigated.

Will Amazon Adjust Prices?

Unfortunately, Amazon doesn’t offer price adjustment as of 2020. Since most people shop on Amazon because of its competitive pricing, adjustment offers are not available.

Does Amazon Refund Difference If Price Drops?

Yes, you can. If you bought something from Amazon and the price drops, you could request a refund within a week. This can be done by requesting through refund on the difference.

How Do I Get Amazon To Lower My Price?

You can do this by going to your product page and selecting the “lower price” option. This will be followed by instructions.

You can then observe the product’s price for the next couple of days for lowering.

Can Amazon Alert You When A Price Drops?

Yes. you can get alerts for the drop in the price of products. This is done when the price of the product goes below the threshold value set by you. You’ll be notified when this value goes down.

How Does The Buy Box Work On Amazon?

The Buy Box is the “add to cart” option on Amazon. Amazon and third-party sellers compete for this because getting the Buy Box means the customer is buying from your brand.

Not all sellers are eligible for the Buy Box. That is why you can see several options below the cart where a similar product is listed from different sellers.

Sellers with high metrics are able to compete for the Buy Box. That is why using Amazon seller tools is important so that you may get a shot at Buy Box.

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Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline Sourcing. With 10 years of experience in the field of sourcing in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing , pls feel free to contact us.