Best Selling Products On Amazon and Top Selling Categories

Sharline Shaw

Asides being a tech company, Amazon is the biggest online market platform on the globe.

Amazon has, over the years, focused on cloud computing, artificial intelligence, consumer products, package delivery and logistics, digital streaming services, and mobile application.

The companies exploit helped provide solutions for user’s daily needs.

Among the challenges solved by Amazon is providing an updated best sellers list, which offers direction for new and existing sellers on the best selling products on Amazon with high profitability.

Amazon’s best selling list is a compilation of a real-time selection of shoppers’ top products in each category, with updated changes made hourly.

That means the items that are on this list will not always be their bestsellers, but they were at a particular point.

Below are some of the things you need to know about the Amazon best sellers list and some of the current top-selling products on Amazon.

Selling Products On Amazon

How to Choose Amazon Best Sellers

To determine best sellers on the Amazon platform, products are assigned numbers referred to as Amazon Best Sellers Rank.

This is done to rank products according to the number of orders they receive.

What is Amazon Best Sellers Rank?

An Amazon Best Sellers Rank (BSR) is a number that nearly every product in its multi-million product catalog is awarded once the item has had at least one sale.

For that reason, the BSR is a good indicator of how well a product is currently selling on Amazon.

The lower the product’s BSR, the better its sales.

For example, a product ranked number one has much higher sales than a product ranked number 200,000.

However, the BSR only applies to how a product sells in a particular category. In other words, products don’t have an overall BSR, comparing their sales to every other product on Amazon.

But, since many products sell in multiple categories on Amazon, it is possible for an item to have more than one BSR.

Particularly when you take into account that nearly every department and sub-category on Amazon has its own individual best sellers ranking system.

So, a product on Amazon can have a BSR of 2,000 in Kitchen & Dining, while the exact same product can have an Amazon Best Sellers Rank of 20,000 when sold in Toys & Games.

How are Amazon’s Best Sellers Rank calculated?

Although Amazon doesn’t reveal exactly how the Best Sellers Rank is calculated, there are a number of factors that contribute to it, including:

  • Current and historic sales
  • Product price changes and promotions
  • Competitive products

The BSR reflects current sales trends, as well as historical sales volume, and is updated hourly.

For example, if a product has ten units of sales in one hour but drops to only one unit sale the next, that doesn’t mean it will automatically drop down to a BSR that’s for products that only sell one per hour. Instead, the BSR algorithm will take into account both sales velocities.

The reason that the products don’t have drastic fluctuations in their Amazon Best Sellers Rank despite essentially “switching places” with their hourly sales is that Amazon’s Best Sellers Ranking system takes into account the number of historical sales the product had.

What is the difference between Amazon Best Sellers Rank and organic ranking?

One big thing that a lot of new sellers confuse when they first start selling on Amazon is the difference between Amazon Best Sellers Rank and organic ranking. Your BSR is how well the product ranks based on sales, while the organic ranking is how well the product ranks for a given keyword.

Suggested reading: Best 25 Amazon Seller Forums for Amazon FBA 2020


What Makes a Good Product?

There are a few characteristics a product has to exhibit to be classified as a “good product.” For a product to be ranked among the best things to sell on Amazon, it

  • has a low price between $21 – $200
  • is small, light and easy to ship
  • has more than ten sales per day
  • has a minimum of 50-60% profit margin and is sold at 2-3x the cost
  • is eligible for Express Air Shipping
  • has under 150 reviews

Adhering to this process, you will realize that the majority of the product listing presently on your list do not match the aforementioned criteria.

However, this does not imply that these products on Amazon cannot rank as best sellers or have the potential to be among the top-selling products on Amazon.

What we are saying is that they simply do not match the criteria above, and therefore investing in them should be avoided.

So, now that we have an understanding of what is a “good product,” let’s take a look at what a “bad product” and should be avoided by Amazon sellers.

There are products that cannot be among the hottest selling items on Amazon regardless of whether they are new items or not. They include

  • Mechanical and demand high-quality standards (for example, echo dot)
  • Fragile or require a lot of preparing to ship
  • Sold in large volumes every day on Amazon
  • Trademarked (for example, Disney)
  • Sold in large retail stores (for example, Walmart)

Furthermore, tech items like Cameras & photos, Kitchen hardware, Headphones, and Gadgets may be the top-selling items on Amazon but do not make them an ideal opportunity for an Amazon seller.

It is essential to comprehend the difference between Amazon products ranks as best sellers by Amazon and products with profit potential when they are sold online.

Suggested reading:  The Profitable Products To Import From China

Suggested reading: Top 50 Trending Products To Sell Online

How to Look for Best Selling Products on Amazon?

Amazon itself provides a significant amount of information and data on which product categories sell well. Therefore, before considering selling any product, one has to read through and analyze such data.

From ship weight to popular categories to sturdiness to competition, there are numerous aspects to look into. However, below is a list of key criteria to focus attention on

How to Look for Best Selling Products on Amazon

1. Pick Products That Are of Superior Quality and Yet Inexpensive

Apart from the Amazon seller fee, wholesale price, and shipping cost, you have to be conscious of the factors below to make sure that the products generate enough profits. Conventionally, products with these specifications are the best way to start:

  • Products whose sale price range from $15 to $50 (but do not exceed $70)
  • The cost has to be 30 – 35% of the targeted sale price
  • Products that are not only inexpensive to ship but also are easy and lightweight
  • Products that are not holiday-specific or seasonal
  • Unbreakable and simple items that do not break during shipment
  • Best quality and yet at a reasonable price than the competition
  • Products that are not holiday-specific or seasonal

2.  Choose Products That Are In-Demand

To create good amounts of sales and increase profitability, it is important to choose products that are not just inexpensive to ship and profitably priced but are likewise in-demand. Besides these, go for items that can be easily searched by potential shoppers. Make a quick jot of these points:

  • Avoid products that are sold by most Amazon sellers or big brands
  • Go for products that can be easily searched or listed when a keyword is used
  • Look for products whose keywords have 100,000+ monthly searches

3. Pay Attention to the “Customers Also Bought” Section

Undoubtedly, Amazon has the best strategies to make its products sell. Whenever customers check out their items from the cart, Amazon displays a section called – Customers who bought this also bought – wherein it showcases a few items that complement the ones that a buyer currently considers.

10 Best Selling Category on Amazon

If you want to make money selling on Amazon, it is very vital that you decide what category and products you want to sell. On Amazon, there are two groups of sellers, those that are making money and those who are struggling to drive a few sales. This is as a result of choosing an already saturated product or limited research efforts. A very important point that all e-commerce sellers should note is that the business is established by the products.

The e-commerce industry is evolving, and it’s harder to find the best selling products on Amazon. This is because the best selling list on the Amazon website is constantly updated at least every hour. However, we have come up with the top-selling items on Amazon by category to help you narrow down your search and relieve some research stress. The top 10 best selling category on Amazon include

Toys and games 

Products that are within this category include memory games, colorful toys, card games, inflatable lounge, wooden game kits, playsets, outdoor kits, Lego blocks, block games, and jigsaw puzzles.

Toys and games are one of the categories of products or Amazon that has the tendency to generate huge sales. This is why it is often at the top of the best sellers list because children are among the most excessive consumers. This category has a very wide potential.

However, it is very important that every seller of products in this category keep up with the current trends as this is a very dynamic category. Cricket bats, gaming kits, golf balls, video games, Ludo, chess, learning games, brain games, etc. are all best sellers. Therefore, it is essential that the Amazon store is customized with trendy, creative, and learning games to make sure that a huge return on investment is created.


Electronic accessories and gadgets 

Bestsellers under this category include screen guard, printers, USB devices, memory card Bluetooth devices, headphones, power banks and chargers, cords, and cables for PCs, back cases, portable printers, and smart devices.

Imagine the world today without technology. Smart devices, electronic accessories, and smart gadgets are among the integral essentials of our daily living. In 2018, more than 60% of Google searches were performed on smart devices. Sourcing these devices directly from the manufacturers is the perfect way to sell products within this category.

Customers always want to be up to date with current smart gadgets and electronic accessories. This makes this category to be frequently ranked on the list of top-selling categories and will never go extinct. With the level of hectic lifestyle, it has become increasingly difficult for individuals to go from one electronic shop to another in search of devices. This is part of the core reasons why larger e-commerce giants like Amazon are created. A lot of individuals tend to shop by brand name because of the popularity and trustworthiness of such online platforms. But be careful not to include too many high-end products. Include products that are useful in daily lifestyles and also within 2-digit figures.

Electronic accessories and gadgets

Video Games

Products within this category include Gaming accessories, game charge kits and docks, Sony PlayStation, gaming gift cards, Nintendo, Microsoft Xbox, wireless controllers, and game adapters. According to, the gaming industry is heading to become a multi-million-dollar company in 2021. video games have changed immensely over the past couple of years, from exciting arcade games to more highly sophisticated dynamic games.

The gaming world revenue is dependent on two primary sources the software (games) and hardware (accessories processes controllers and screens). Although the gaming business has been around for decades, it is getting more advanced today.

On the Amazon platform, this category is subdivided into two computer games and console games. However, with more tech advancements like tablets, smart devices, and social media, the categories are extending further. The category is upgrading with a plethora of options. Players are beginning to spend twice the money on gaming content, hardware, and accessories.

Video Games

Camera & Photo Accessories

Products within this category include Home security cameras, GoPro, Photo papers, Camera accessory kits, Instant click cameras, and Instant films.

With the rising popularity of Amazon photography and publicizing them in the social world, the digital camera business has entered the limelight. On the other hand, applications and services like photo editors have aided the demand.

According to the recent figures, the sales in the camera market rose by 7.1% in February 2017 from 1.7%. As of now, cameras that feature interchangeable lens tend to be highly influencing this market. While the sales of DSLR cameras declined by 9%, their non-reflex bodies (mirrorless, compact cameras, and rangefinders) generated 50.6% sales.

Suggested reading: Professional Amazon Product Photography Service In China

Camera & Photo Accessories


Products within this category include Suspense and thriller books, Fictional books, Comics, Children’s books, Biographies and memoirs, and Cookbooks, diet books, and recipe books.

Even with the inception of the digital era, hardcover books are less likely to go extinct. The y are classics and will continue to exist regardless of how digital the world gets. However, not many will understand, except they are bookaholics.

There are more readers in this world than one could think of, and no wonder, physical books not only generate a good amount of sales but also stay in the list of Amazons’ best selling products on Amazon based on categories. There is still a preference for physical books compared to reading on an iPad, iPod, or Amazon Kindle.


Clothes, Shoes, and Jewelry

Products within this category include Rhinestone jewelry pieces, Stylish shoes, and Exclusive apparel. The list of best selling products on Amazon is incomplete if categories like clothing, jewelry, and shoes are not included. In fact, they are one of the reasons Amazon has had incredible revenue. Since clothes are one of the basic needs in a human’s life, it solely has occupied a huge room for income.

Clothes, Shoes, and Jewelry

Beauty and Personal Care

Products within this category include Beauty tools and accessories, Beauty products that have natural ingredients and Branded makeup products.

Both women and men equally search for natural products to add to their daily skincare regime. Little wonder beauty business is among the most significant forces in the retail market, both online and offline. The sales are impressively high for this domain, but people really want to buy it from a trusted platform. And what better platform than Amazon for an online platform?

Beauty and Personal Care

Sports and Outdoors

This category is subdivided into two, namely outdoor & recreation, and sports & fitness. Products within this category include athletic apparel, boating & fishing, camping & hiking, climbing, cycling, exercise and fitness, golf, hunting, team sports, etc.

Home and Kitchen

This is one of the categories that sell more compared to other categories on Amazon as people always love to spend on their homes. Products within this category include furniture, cookware & dining, home improvement, lawn and garden, large appliances, etc.

Home and Kitchen

Arts & Crafts

Products within this category include Beading & Jewelry Making, Craft Supplies, Fabric, Fabric Painting & Dyeing, Knitting & Crochet, Needlework, Organization & Storage, Photo Transfer & Coloring Supplies, Sewing, etc.

50 Best Selling Products on Amazon 2021

We bring you a list of the 50 best selling products on Amazon in 2021. Bear in mind that this list is dynamic and changes at every one-hour interval.

1) Crossbody Bag with Tassel

Price: $19.85
Reviews: 2.1k
Star rating: 4.6

Everyone on Amazon loves this bag. It doesn’t hurt that this crossbody bag comes in more than 40 colors, including blush, beige, champagne, and gray.

2) Microfiber Sheet Set

Price: $19.99
Reviews: 44.5k
Star rating: 4.4 

This sheet set, which comes with a flat sheet, fitted sheet, and two pillowcases, is loved by Amazon reviewers for its silky-soft material and seriously low price. Plus, it’s available in 20 shades to match any bedroom decor.

3) Blue Light Blocking Glasses

Price: $16.99
Reviews: 7.2k
Star rating: 4.2

More and more people are buying glasses online, possibly due to the vast array of cheaper frames. Perfect for tired, strained eyes, these leopard frames protect your peepers from the blue screens on your computer and phone.

4) All-Season Quilted Comforter

Price: $26.99
Reviews: 20.4k
Star rating: 4.4 

It’s what’s on the inside that counts. Fill your favorite duvet cover with this quilted microfiber comforter, which is packed with a hypoallergenic down alternative. It will keep you warm but not too warm all year round.

5) Silicone Baking Mat

Price: $13.99
Reviews: 12.4k
Star rating: 4.7

Forget aluminum foil. These non-stick silicone baking mats cut down on cooking and baking clean-up time. Additionally, you don’t waste oil or greasing spray. “My cookies came out better — crunchy on the outside and soft on the inside,” says one Amazon reviewer.

6) RFID Blocking Wallet

Price: $19.99
Reviews: 9.6k
Star rating: 4.6
RFID Blocking Wallet

Stash all of your essentials phone included in this bi-fold leather wallet, which comes with 16 card slots and two zippered compartments.

7) Scalp Care Brush

Price: $7.98
Reviews: 7.8k
Star rating: 4.5

Say goodbye to tension and product buildup with this silicone brush that helps distribute the shampoo evenly and massage dry or oily scalps. “My arms are way less tired in the shower, and my hair and scalp feel great and very well cleansed,” says one Amazon reviewer.

8) One-Step Hair Dryer & Volumizer

Price: $56.89
Reviews: 28.9k
Star rating: 4.4

If there was a way to get a salon-level blowout in the comfort of your home, you would be all over it. Luckily, Revlon has this one-step hair dryer brush that dries, volumizes, and styles your hair in a matter of minutes.

9) 7-in-1 Steamer

Price: $39.99
Reviews: 4.7k
Star rating: 4.1 

Wrinkles have nothing on this steamer. Ideal for travel or small spaces, this small but mighty steamer heats up in just 60 seconds and removes tough wrinkles in clothes, drapes, and bedding.

10) White Noise Machine

Price: $29.99
Reviews: 13.5k
Star rating: 4.2

A good’s night rest is packed into this compact 4-inch sound machine that drowns out snoring, barking, honking, etc. Choose from six sleep sounds — rain, ocean, summer night, and more until you find one that soothes you.

11) Pet Hair Remover Glove

Price: $7.99
Reviews: 3.7k
Star rating: 4.1

Dog and cat owners, this one’s for you: Your pet will love this glove because it comes with belly rubs. You will love it because it will reduce the amount of pet hair on your sofa, rug, and well, the entire house.

12) Scratch Art Box of Rainbow Mini Notes

Price: $7.99
Reviews: 6.1k
Star rating: 4.7

Kids 4 and up can write colorful messages or draw rainbow designs on these little post-it-sized notes. The set comes with one wooden stylus and a desktop dispenser.

Scratch Art Box of Rainbow Mini Notes

13) Watch Hat Beanie

Price: $14.99
Reviews: 23.8k
Star rating: 4.7

This classic beanie keeps your head warm and won’t fall off. It comes in 24 colors and is a one-size-fits-all. While reviewers with bigger heads say the hat fits perfectly, other reviewers like the slouch it gives.

14) Touch-Up Eyebrow Razor

Price: $6.99
\Reviews: 8.5k
Star rating: 4.4

Ranked the number 1 best seller in hair epilators, groomers, and trimmers, these facial razors will smooth and sharpen even the finest hairs. They come in a pack of three and are easy to slip in any toiletry bag.

15) Princess False Lash Effect Mascara

Price: $4.99
Reviews: 12.8k
Star rating: 4.2

This mascara promises a false lash-like effect, with dramatic volume and length. Reviewers especially love the fact that they’re getting such results at $5. “To my surprise, it’s just as good if not better than the $20 mascara I’ve been using!” one Amazon reviewer says. “It’s not waterproof, but I can wear it all day at work and then to a super high-intensity workout class, and it still looks great.”

16) Broom and Mop Rack

Price: $13.97
Reviews: 7.4k
Star rating: 4.5

Forget brooms that constantly tip over. This rack hanger keeps your brooms, mops, and other cleaning tools off the ground, thus saving you tons of floor space.

17) Smart Home Camera

Price: $25.98
Reviews: 31.2k
Star rating: 4.3

For extra eyes around the house, this camera live streams your outside area in 1080p quality. It works with Google Assistant and Alexa, and reviewers say the camera gives a wide view of your preferred scene.

18) Power Perch

Price: $9.99
Reviews: 640
Star rating: 4.4 

If you’re short on counter space, then take advantage of free wall space by attaching these mini shelves to outlet covers. Since the shelves have cutouts for cords, they can hold your frequently used electronics, razors, toothbrushes, etc. without creating a tangled mess.

19) Smart Digital Scale

Price: $28.99
Reviews: 30.4k
Star rating: 4.5

This scale is proof that there’s more to you than your weight. There’s also your body fat, bone mass, metabolism, skeletal muscle, and more. Sync this smart scale to Apple Health, Google Fit, or the Fitbit App so you can have up-to-date information with you at all times.

Smart Digital Scale

20) Indian Healing Clay

Price: $12.17
Reviews: 5.1k
Star rating: 4.6

Clay masks, like this Calcium Bentonite Clay version from Aztec Secret, purify your skin from the inside out by clearing even the deepest of pores.

21) Cast Iron Skillet

Price: $14.88
Reviews: 21.5k
Star rating: 4.5

The more seasoned, the better: This cast iron skillet from Lodge, which comes in a range of styles and sizes, comes pre-seasoned with vegetable oil to make cooking a breeze. The Good Housekeeping Institute even says it’s a great choice for cooking on high heat from searing burgers to baking cornbread.

22) Bathroom Sink Strainer and Hair Catcher

Price: $18.99
Reviews: 1.8k
Star rating: 3.9

Forget snaking the drain. This handy strainer collects any fallen hair strands, jewelry, or other small objects before they even have a chance to clog your sink. If your bathtub is more likely to have a problem, they have a special strainer for that, too.

23) The Wonky Donkey

Price: $7.99
Reviews: 14.9k
Star rating: 4.8

This hilarious read has been at the top of the book charts since its release in 2010. It’s a perfect reminder that humans and donkeys come in all shapes and sizes.

24) Mind & Body Candle

Price: $14.99
Reviews: 5.2k
Star rating: 4.4

We’re all for splurging on self-care. But we also think that the best way to care for yourself is to score a good deal without leaving your house. Enter this affordable candle with a 70-hour burn time.

Mind & Body Candle

25) Witch Hazel Pore Perfecting Toner

Price: $7.99
Reviews: 13.3k
Star rating: 4.6

Toner is the best way to follow a good face cleanse. This one is natural and fragrance-free, perfect for users with delicate skin. Several reviewers say they use the toner to spot-treat blemishes successfully.

26) Pinkfong Baby Shark Song Cube

Price: $7.94
Reviews: 3.3k
Star rating: 4.6 

If you know, then you know. While this singing toy might be every parent’s nightmare, it’s a hit with “Baby Shark” fans — so every kid, then?

27) Rambler Tumbler

Price: $29.99
Reviews: 9.8k
Star rating: 4.7

It doesn’t matter if you’re a cold brew or hot latte kind of person because this insulated tumbler keeps drinks hot or cold regardless of the outside temperature. Best of all, it’s dishwasher-safe.

28) Spa Bath Pillow

Price: $29.99
Reviews: 3.1k
Star rating: 4.4 

Sit back, relax, and pretend you’re at the spa with this cushioned pillow that suctions to the side of most Jacuzzis or tubs. That way, you won’t have any neck pain during (or after) your bubble bath.

29) Working Hands Hand Cream

Price: $7.29
Reviews: 16.1k
Star rating: 4.6

Dry hands are nobody’s friend. This hydrating cream, on the other hand, is. Massage it into dry, cracked skin for an instant moisture boost. “It’s a miracle product for the winter,” says one Amazon reviewer.

30) Portable Bluetooth Speaker

Price: $29.99
Reviews: 48.2k
Star rating: 4.4 

Triple the sides triple the sound: This triangle-shaped Bluetooth speaker works up to 100 feet away from your Bluetooth device and can play without a charge for 14 hours.

31) Body Merry Retinol Moisturizer

Price: $22.98

You might not have heard of this brand, but people love it. The Body Merry Retinol Moisturizer is a huge seller that always pops up on the bestseller list. After reading some of the glowing reviews, you might be convinced to try it yourself.

32) Air-Tight Grip Wine Condom Bottle Stoppers

Price: $14.97

Create a watertight and air-tight seal on any bottle with these novelty wine condoms! No more searching for the right stopper to fit different bottle sizes — wine condoms fit any size and shrink to fit.

33) Kanoodle

Price: $12.99

Kanoodle is the award-winning solo game that has hundreds of possible combinations. It’s perfect for developing problem-solving and strategic thinking skills among kids.


34) Mr. Coffee Mug Warmer

Price: $9.89

Do you or someone you know get up 16 times every morning to reheat your same cup of coffee? Snag this mug warmer and join over 7,500 happy Amazon reviewers who are saying “no” to cold coffee and tea.

35) Lagunamoon Essential Oils

Price: $15.99

Whether you need a mood lifter or a sleep inducer, this set of eight therapeutic essential oils is an Amazon favorite for its affordability and variety.

36) Wemo Mini Smart Plug

Price: $34.99

As consumers start converting all their gadgets to smart devices, these smart plugs make it an easy and simple process. Control your lights and appliances from anywhere through your phone, Amazon Alexa, or Google Assistant.

This smart plug only requires Wi-Fi, and it comes with features like “Away Mode,” which will randomize the times your lights go on to make it look like you’re home even when you’re not.

37) TruSkin Naturals Vitamin C Serum

Price: $35.99

Worried about face products because of sensitive skin? Then this serum is perfect for you. And you don’t even have to take our word for it. You can take the word of its 6,000-plus reviews.

38) WHOOSH! Award-Winning Screen Cleaner

Price: $9.19

See what everyone’s obsessed with for yourself. This amazing, non-toxic screen cleaner will clean and polish your screen. Don’t worry, it’s completely safe and made for all types of electronics.

39) Yoga Mat with Carrying Strap

Price: $15.99
Reviews: 18.5k
Star rating: 4.3

This mat is perfect for you if you are just started yoga. It is ideal for your knees, it is half-inch thick, and it is a budget buy. It comes along with a carrying strap with which you can carry it to and from class without dragging an extra bag.

Yoga Mat with Carrying Strap

40) 7-in-1 Multi-Use Programmable Pressure Cooker

Price: $139.99
Reviews: 59.7k
Star rating: 4.6

Even with its triple-figure, it is still one of the top-selling products on Amazon. Prepare quick weeknight dinners, soups, and yogurt in this pressure cooker, which also serves as a warmer, yogurt maker, sauté pan, steamer, rice cooker, and slow cooker.

41) Ultrasonic Cool Mist Humidifier

Price: $39.99
Reviews: 18.7k
Star rating: 4.2

When winter comes with its dryness, save yourself with this 1.5-liter humidifier, which is capable of moisturizing the air for at least 16 hours per session. It comes with a sleep timer. The best news, it is silent enough to run all night long.

42) Bath Bomb Gift Set

Price: $26.80
Reviews: 9k
Star rating: 4.9

This set comes with 12 different bath bomb colors and scents so that you can tailor your night of pampering to your mood.

43) Fire TV Stick 4K

Price: $49.99
Reviews: 156k
Star rating: 4.6

Catch all the fun and action. Stream over 500,000 TV shows and movies on Hulu, Netflix, Amazon Prime, and other channels with this simple-to-use media stick.


Price: $25.00

This game of cards serves a more mature crowd. Players take turns attempting to appease the judge with the most humorous card, and frequently, things hilariously get out of hand.

45) Tile Mate with Replaceable Battery

Price: $19.99
Reviews: 5.2k
Star rating: 4.4

It is always annoying when you are about to leave the house or outside and realize your keys are nowhere to be found. Pin one of these Bluetooth trackers on your valuables, which are liable to be misplaced. The tracker helps you locate them fast.

Tile Mate with Replaceable Battery

46) Genetic Testing Kit

Price: $99.00
Reviews: 11.3k
Star rating: 4.2

Dig deep into your family history and health with this popular kit that breaks down your global ancestry. For more in-depth results, try the Health+Ancestry Service Kit for an additional 75 personalized health reports.

47) Bluetooth Headphones

Price: $21.99
Reviews: 25.2k
Star rating: 4.3

Need a companion during your long runs or gym workouts? These wireless headphones allow you to play your favorite music for nine hours without downtime. Many athletes are amazed at the comfort of these headphones. It is additionally sweat-proof and also perfect long travels.

48) Kindle Paperwhite

Price: $94.99
Reviews: 29.4k
Star rating: 4.4

Books are among the fastest ways to turn your home into a cluster. With this new version of the Kindle Paperweight, you can begin to reduce the level of books stacked in your house without making any compromise to your reading habits.

49) Cinque Terre Jigsaw Puzzle

Price: $13.99
Reviews: 1.6k
Star rating: 4

Inspire your trip to the Italian Riviera with this top-rated puzzle. This 1,000-piece puzzle has something ultra-calming about assembling it until you begin to struggle to fit the final piece.

50) Adult Weighted Blanket and Removable Cover

Price: $109.70
Reviews: 14.4k
Star rating: 4.8

There is a reason weighted blankets have become the “it trend” for anyone with anxiety or stress: They are warm, comforting, and make you feel like you are constantly being hugged. This Amazon pick also comes with a removable softcover.

Suggested reading: How to Sell Products On Amazon for Beginners:Free Guide 2020

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Final Thoughts on Best Selling Product to sell on Amazon

By now, you must have learned three new things

Several people get too excited at the idea of best selling products on Amazon and therefore fail to do proper researches for them. It is only when they have invested in these items, they realize that profit margins are lower than expected, and there are too many competitions in that niche. They now begin to workout hacks to kickstart their Amazon FBA business. Before investing in assumed best products to sell on Amazon fba, first, do the math. This will enhance your chances to make money selling on Amazon.

10 Simple Ways to Make Money on Amazon in 2021

No one aims at Investing in a new business that isn’t lucrative and takes forever to bring back the profit. Selling products on the Amazon platform can be the most brilliant idea one can have.

However, not all products are ‘ hot cake ‘ and some may take a period of time before they sell and therefore, here are some factors that one should consider when selecting winning products to sell on Amazon FBA(Fulfillment by Amazon – advanced fulfillment network expertise created by Amazon).

How To Choose Products To Sell On Amazon Store?

1. Sales Rank of the Product

Sale rank which can be a number between 1 and 1 million, captures item’s popularity in a certain category, and the higher the number the less the product is selling and the less the number, the more the product is selling.

Sales ranks usually exist for all products that are part of a category. In simple terms, sale ranks indicates the period before an item is sold. Therefore, the period between two sales should be as small as possible.

Though the sales rank of products varies by category, the golden rule is; try and stay under 50,000 and most preferably under 20,000. For instance, a product under 20,000, in a popular category is expected to sell multiple units per day. It is, therefore very important to check at the overall/main category rank of a product and not the subcategory rank sale rank (BSR) to ensure accurate information.

•Amazon product ranks and BSR charts
How To Choose Products To Sell On Amazon Store?

As a new seller, these two are the greatest tools to help one identify which products to buy and sell on Amazon FBA or private label platform. They also help to show the category in which a particular product falls based on how fast the product is selling thus defining its popularity.

The charts crucial and very important in showing the percentage positions of the overall number of products where a particular product falls, that is, the lower the percentage of the total the more popular that product is.

For instance, a seller may aim to source products in the top 1% or 2% or 10% of category depending on the overall strategy. Therefore, printing and saving updated charts relevant to individual Amazon market place for reference is of much more important since they act as a guide in making the most accurate decisions.

• Amazon Rank & BSR % Explanation

Generally, the better (lower) the rank and BSR, the higher the chances of a particular product selling. However, a careful balance should be considered when the competitiveness of a product arises. A lower rank product indicates it is less popular and thus chances of higher margin and profit per sale are possible. For example, products which are ranked under 2000 in most categories results in a lot of sales per day.

•Softwares and extensions to help make accurate decisions.
How To Choose Products To Sell On Amazon Store?

Using sourcing software such as Tactical Arbitrage, JungleScout or FBA wizard pro can be helpful in checking and including the rank or BSR of each product in the results. This enables the seller to make solid and informed decisions. This software can be used:

√ to estimate sales per month of a particular product taking account to Amazon rank.

√calculate BSR percentage

√ Shows the product pricing and history.

The information is normally accurate thus dependable in making the right decisions about any product.

Chrome plugins and tools like FBA wizard Pro can be used to provide data within one’s Amazon searches on BSR. They also help to determine slow and fast selling products.

The product rank may change significantly within a short period either due to a discount on the product or when the product is out of stock. In order to ensure there is no anomaly on current rank, Keepa extensions or CamelCamelCamel is used to determine the correct and the current sales rank history.


Finally, it’s worth noting that the actual BSR used is the one in the main category and it’s the figure used to compare products when using the Amazon charts.

However, some listing either doesn’t show the main category or they may lack the rank especially if the product has never been sold.

Also, products in different categories tend to sell different quantities even though they have the same rank. For instance, products ranked 200 in books tends to sell 5 times more units per month than a product ranked 200 in stationery.

It’s crucial to note that BSR % depends on how many total products are in that category. For instance, a product with 3% BSR on clothing appears at top 20% when 5 million products are added to the clothing category, though selling and still viable option.

Amazon Charts generally acts as a guide and the more one get acquainted with them, the greater the experience, and thus the more informed decisions are made towards active products.

2. ROI (Return on Investment)

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ROI, usually expressed as a percentage, is used to evaluate the efficiency of an investment. It utilizes the ratio between the net profit and the cost of an investment.

Most attention of many sellers on Amazon are totally focused on ROI and profit per product achieving 100% or more ROI. It is therefore advisable to consider products with a minimum ROI of 30 %.

3. Profit Per Sale of the Product

The aim of any business is making profits. Therefore, a product making a minimum of $10 per sale profit makes the product ideal to be sold. This gives an individual room to move when competition arises. Competition makes other sellers drop their prices of the same product.

A product making a profit of $5 or less makes one’s profit vulnerable. This happens after listing the product, which makes the other sellers drop their prices thus wiping out your profit.

However, profit per sale and ROI are mainly combined and both are dictated by how much money the seller has in their reserves. For instance, ROI becomes a lesser factor when one has plenty of cash.

4. Size of the Product

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Amazon product is mainly categorized as either standard or oversized. As a new seller, it is advisable to stick to smaller items especially when one is starting out and doing their own preparation of products. The smaller and standard products have several advantages in that, they are easier to handle, cheaper to ship to Amazon warehouses, and less fees is spent on storage. In case one decides to store the small sized products in their home, they tend to occupy less room thus returns are easily manageable.

5. Gated brands and categories

amazon store

New sellers should avoid the gated brands and categories until they are more experienced and know how to go about the gated brands, otherwise, it will cost them. They should stick and pay much attention to the product they can sell and make it work.

It’s also advisable to check if a certain brand has restrictions before buying stock either by using Amazon seller app or ‘ Add a Product ‘ in seller central.

Gated brands usually require permission from Amazon to be sold.

In case an individual decides opening more categories, then can it be done by The funnel guru, the category ungating in the USA or Get ungated personalized service, the category ungating in the UK or taking Get-ungated courses.

6. High-Risk Brands

New sellers should avoid high-risk brands as much as possible. These are the brands and products that Amazon may allow you to sell them but the owner of the brands does not support their selling. This makes the brand owner take action either through legal action or policy warning via Amazon to stop selling their product.

This leads to the suspension of many new sellers who can never get access to their accounts again.

Therefore, any doubtful product or any brand that seems unsafe from your shortlist should be avoided. It is important for the new sellers to read the guide on the Amazon gated and restricted brands to avoid suspension.

7. Product Value

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As a new seller, it is advisable to always stick to the product that can be easily written off if required. This can happen when the customer returns the product and you are forced to dispose of it.

Sticking to products with a price range of $10-$40 and a profit of $10-$20 makes a product ideal as compared to taking the product of price $100 and above. This keeps your business running and once experienced one may aim higher to other products but as a new seller that can be a bit tricky.

Also, it’s worth noting that the product value increases once its manufacturing process ceases. Thus buying such product gives you an in-built safety thus compensating your business sales if the stock didn’t sell as expected. Once the product is left at FBA warehouses, the product is sure to sell at a good and better price.

8. Low returns rate


Another factor to consider about a product to sell as a new seller is the returns rate. Products with a return rate of 10% or more should be avoided since returns costs one’s money.

One should avoid products that can’t be fixed up and resold once reopened by a customer to avoid losses.

Products which requires too much damaging of the packaging material to get the item may lead to its disposal once returned thus should be avoided. Its advisable to avoid buying products with less than 4 star reviews.

Complex products should also be avoided and only stick to products that maintains and increases value. A tough well packaged products is recommended since less damage or none is done during transit and storage of the products, this results to positive feedback and reviews about the product from the customers.

9. Amazon Categories to Sell in

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Majority of new sellers starts with simple, low values and low returns rates products such as toys which are usually recommended for new sellers to start with.

It is also advisable to try home and kitchen or office products.Some products have more returns and new sellers tend to face more challenges when dealing with them, such as electronics.

Though being a business, individuals selling products in which they have a passion may make them develop a good feel of the product and able to spot when a good deal arises.

10. Price History/ Buy Price of a Product

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New sellers are advised to ensure the selling price of any product at Amazon reflects as normal selling price after using Keepa extensions.

New sellers are prone to be caught out by temporary product prices which increases at a fluctuating rate. The product price may state a certain profit which encourages the seller to buy the product but unfortunately the prices randomly go back to normal. This leads to loss-making to the seller who had purchased that certain product.

As a new seller, it advisable to protect yourself from sitting on a dead stock and this can be done by purchasing products which can be sold at average or at least can break even.

Always check the product price and sales rank history before any purchase by checking Keepa which is a chrome extension or CamelCamelCamel.

Keepa can help to identify the product running out of stock on Amazon regularly and thus giving an insight to the seller to buy the product in bulk and sell them on profit during the period the product is out of stock.

11. Wide Appeal

As a new seller, It’s advisable to have the option of your product being sold on other platforms such as eBay and other Amazon market place.

Suggested reading: Sell Amazon vs Ebay – Which is Better : Ultimate Guide 2020

many dropshipping platforms

This allows one to clear stock even after the close down of one account. It is encouraged as US seller to sell products that mainly gets profit from Mexico and Canada while US sellers to focus on products that will sell in the EU.

How LeelineSourcing Help You find Best Selling Products to Import from China.

Though the amount of product sold by an individual depends on factors such as selling price, FBA Vs FBM, time of the year, seller rating and stock levels. Successful and fruitful selling on Amazon is only possible when the right tools especially FBA Wizard Pro, are used to find the right products. Products selling experience and the technical know-how on Amazon tends to be a gradual process.

If you have any more questions about Sourcing in China, Amazon FBA Prep, Product Photography, FBA Logistics, Quality Control, Factory Audits, Sample ConsolidationSamples Evaluation, China Company Check, please do get in touch so we can assist you in getting the right information.

Leeline sourcing company is involved in different sourcing business that will help your company’s growth, and make your international business better.

No matter how big or small your orders are, we will help you source quality and affordable products, and we will ship them directly to you.

• Product Sourcing: With over 10 years experience in this field, our team will keep your mind at peace, and you will be sure that the products are supplied through a responsible supply chain.

• Amazon FBA sourcing service: We offer you Amazon seller services, from product procurement, to brand labeling, quality inspection, packaging services, product photographing and also shipping of products to FBA warehouses. Just tell us what you need, and we will help ship your products to your warehouse at lightning speed.

• Business and sourcing ideas: If you walk into our office, we will share business and sourcing ideas with you, even if you are importing yourself, our ideas will help you avoid mistakes that will be costly to your business. Our advice will surely help your business turn out better.

We will keep updating new resources about hot selling item in China, if you are planning to open your online shop and don’t know what kind of products to choose, welcome to subscribe our articles, we will give you some sourcing inspiration.

Suggested reading: How To Sell On Amazon For Free Step By Step Guide 2020

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Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline Sourcing. With 10 years of experience in the field of sourcing in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing , pls feel free to contact us.

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