How to Use Great Titles and Keywords Creating Amazon Product Pages?

Sharline Shaw

As we know, keywords plays a key role in your Amazon business success.

As a result, you have to invest time in thinking about the product title and keywords  you use in your Amazon product page.

These keywords in the product title are crucial as they allow your products to reach the target audience. 

It is important to narrow down keyword list and choose the ones bring you traffic and conversions. 

Choosing the right keyword will bring you a skyrocket in your sales, while a wrong keyword will deeply impact your sales. 

Always choose the right keywords to ensure great traffic.

How to Use Great Titles and Keywords Creating Amazon Product Pages

1. Focus on your product title

Amazon has a restriction of only 50 characters for the product titles. However, the word limit is different only for some categories. But you should know that only first 50 characters are displayed in the Google results so only if your title is good enough, it will be able to attract the buyers.  You should have a strong Selling point where you are able to highlight the special features of your products and explain the attributes of your product. Try to add detail to the product title but make sure not to make it too wordy. Using critical keywords and adding the specific details can help the higher the chances of your in the success of your product. There are more chances of your Amazon product page getting clicked by potential customers.

Moreover, the optimization of a product’s title on Amazon does not mean unnecessary keyword stuffing. You must be familiar with the key SEO techniques to figure out the crucial keywords that people use in their searches while looking for products like yours. Don’t adopt a spammy behavior and start exploiting the keywords. Exceeding a certain keyword density will lead to a decreased and lower ranking of your Amazon product.

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2. Use bullet point content form and focus on description

Optimization of keywords and titles according to your Amazon product is a key to proliferating the chances of the success of your Amazon product page nowadays. If you want your Amazon product page to sell better, then knowing these techniques inside out is a pre-requisite. Putting up relevant and bulleted content can help your description be more precise and focused. A good know-how of these fundamental strategies will let you know that only relevant and to-the-point content will help you target your potential customers through your Amazon product page. Good and concise content saves time for the visitors of your page. Try to adopt a time-efficient strategy so your customers’ dwell-time is not too long. A content comprising of less than 300 words will get you most traffic according to the statistics. Make sure to maintain a specific keyword density in your content to prove that the content is relevant to users and search engines. Always give a prime importance to developing your Amazon product page with a sheer quality content, which does not have fillers.  The most effective way is to break your paragraphs using sub-headings so your content is easy to read. Aim to build a user friendly page with authentic information about the product to rank high.

3. Activity work to increase your amazon reviews

Your customers can play a crucial role in helping your product succeed in the market. Therefore, the Amazon product reviews play an extremely crucial role in boosting your sales. If your customers love your product and endorse it, then there are high chances that more and more customers will buy it. High number of amazon reviews mean that the product is more credible.  The users of product can give the Amazon reviews ranging from 1 to 5 stars.

You can therefore use an auto-responder system to communicate effectively with your buyers and ask them about their experience with your product. In this way, there are more chances that your buyer will review the product and provide feedback. You can also use the auto-response emails to ask your buyers about your product. In this way, your buyers can recommend your product to other potential customers through their reviews.

Email marketing is another way of getting customer feedbacks on your Amazon products. The advertiser uses engaging emails for customer retention in this type of marketing. The idea behind email marketing is to implement an attractive and engaging strategy to attract more Customers and get reviews from them. The purpose of email can be either marketing your services, products or memberships. Therefore, you can track all your customers from Amazon product page and try to build loyal customer base by contacting them through emails. You can also promote free merchandise and discount coupons or even the exclusive lifetime membership offers. Some companies use emails to send different cash back offers, rewards and exclusive deals which ensures that more customers engage with them. Knowing your customers better also helps you to design loyalty programs accordingly. You must first set your customer loyalty goals and then determine your budget before designing a loyalty program. You can also try new offers at regular intervals for your loyalty programs.

Apart from this, you can also give different incentives to the customers. This is important for boosting your reputation. Sending personalized and customized offers to your Amazon product customers makes them feel valued. You can also use different tools in order to analyses your customers’ habits and then offer them different incentives.

It is often said that the best way to your customer’s mind is through their inbox and it certainly is true. You can use email marketing as a powerful tool to make new Amazon customers. Personalization retention emails work because through these emails, the customers feel special. They also feel loyalty towards your brand or product. Make sure that your emails are focused on the certain needs and solutions, which is likely to ensure higher customer retention rates. According to the latest studies, sending personalized emails to your customers can increase your sales by 50%. You can also use the targeted emails to understand the expectations of your customers. You must however not only attract and engage, but also follow up your Amazon customers for their reviews while sending retention emails.

Suggested reading: Alibaba Reviews
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4. Use the sponsored product feature

When you’re onto product marketing, you have to become a marketing maverick and use the visual aids to bridge the gap between your business and the online world. You can use the sponsored product feature on Amazon to market your product. You can also know how many potential clients are visiting your Amazon product page every day. Make sure to project a professional outlook of your page to build your brand into a long-lasting one. Know the sponsored marketing inside out and learn the necessary tactics of the online advertising. Equipping yourself with all the necessary strategies for the long term success of your business will help your business stand tall and sturdy along with your competitors.

Advertising matters and the visuals matter as well! Using good quality and visually attractive images for sponsored marketing is essential to engage with the right audience and generate profit for your product. This makes your business products appealing to the customers, and boosts your sales thus saving your business from going astray.

By constantly updating your Amazon product page and fixing it like the touchup strokes of a makeup brush, you can make sure that your Amazon product page is compatible with the nature of your business and has an attractive layout as well. Branded images with attractive captions, watermarks and logos make sure that all the aspects and nature of your business reflects on your Amazon product page.

The key to success these days is to properly represent your business to the customers and create an accurate brand image. Here is where sponsored marketing helps! Developing a relationship of mutual trust with your clients through your unflinching dedication and expertise is a pre-requisite nowadays.  Ensuring a good brand image will make your product beam in the hearts of clients with all its glory. Attracting clients is a great feat and Amazon sponsored feature can make it happen for you! According to the recent research, the advertisements with attractive visuals receive 87% more user engagement and interaction than all the other types of content.     Visuals play a significant role in attracting the audience. It has been reported that photos are responsible for generation of 35% greater RTs on Twitter as compared to the text-only Tweets.  Using visuals is a quick and time-saving method for user engagement. A research conducted by scientists at MIT has found that the human brain is able to process an image real quick, roundabout in a duration of only 13 milliseconds. With approximately 65% of the population having a visual learning preference, it is thus essential for you to polish your marketing skills and employ the creatively designed visual aids to bridge the gap between your business and your audience.

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5. Fill out all the relevant categories

You must make use of the plethora of features that Amazon offers to help you in correctly categorizing your product. Amazon usually uses the “Browse Tree Guide” that groups the Amazon products into different categories. Make sure to group your product into sections and subsections correctly, so that the customers are able to identify what your product actually is and what does it offer. Optimizing your Amazon product listings is the main key to successfully selling your Amazon product.

6. List an ASIN in your product field

ASIN are the product Identifiers that you can submit to Amazon. The ASIN should be mentioned in the product field as these product identifiers help in proper listing of your Amazon product. The Amazon Standard Identification Number (ASIN) are not normally very long. They are just 10-character alphanumeric product identifiers assigned by Amazon for different products. A know-how and knowledge of product identifiers can help you a great deal in helping your customers find your product.

7. Product listing grader

You must be able to use the feature of Product listing effectively to sell your Amazon product. You can take maximum advantage of Amazon as it gives you different options to customize and personalize the product listings according to your product. This will not only drastically improve the search rankings of your Amazon product but will also help in the successful conversions of your product.

Try to regularly monitor the changes to product listings on Amazon and fine-tune your Amazon product listing accordingly with time. Don’t forget the listings at all as they play a major role in helping your Amazon product sell. . It is not a good strategy to set your Amazon product listings and forget to change it.

8. Avoid duplicate content

You must use quality content for attracting a particular target audience towards your products/services. Give a prime importance to developing sheer quality content and an organically optimized Amazon product page. A relevant, useful and informative page reflects intelligent key word research and analysis. Make sure to create a harmonized and well-structured content which is not all over the place. Hold your Amazon page together and make it look coherent enough to make sense to your customers, thus effectively helping them out in their search of your services and products.

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Moreover, although Amazon isn’t going to hurt you for reproducing similar content like the search engines, but still any duplicate content is not going to help you in conversions. Therefore, it is extremely important to help your product stand out by differentiating yourself from your competitors. You need to study your competitors and what their product descriptions look like. After that, you have to make a strategy and well-defined plan about how your content should look like. Make sure to come up with a unique selling point by highlighting the key product features in your own unique way. Don’t go with the flow of your competitors; carve your own pathway.

As the proffesional Amazon FBA Sourcing agent,Leeline Sourcing offers the whole range of FBA Sourcing,including FBA Prep services,FBA Private label,FBA Logistics,Contact us and learn more about our service,visit our website or email us at :[email protected] Should you have any questions, leave it in the comment section.

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Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline Sourcing. With 10 years of experience in the field of sourcing in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing , pls feel free to contact us.

1 thought on “How to Use Great Titles and Keywords Creating Amazon Product Pages?”

  1. Hello,

    I need to set up an Amazon product page. I sell LED strip lights. There are plenty of wonderful Amazon’s product pages of this type of item in general and of the specific items I would like to sell specifically. How can I differentiate myself from them?

    Thank you. Best regards.


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