Best 50 China Wholesale Market List You Should Visit

Sharline Shaw

China is turning into the planet’s largest wholesale market. It is a spear point in wholesale along with the retail division of the industry.

You will see numerous foreign buyers and business persons in the Chinese wholesale markets, local roads, new luxury shopping malls, and at the Canton Fair as well.

Here, we are offering the listing of top wholesale markets in China of the most famous cities, for example, Guangzhou, HK, Shenzhen, Yiwu that will lead you into a wonderful experience full of shades, styles, designs, and cultural attractions.

You will be delighted by observing the variation in Chinese wholesale markets.

Numerous foreign customers, nowadays, buy straightly from the China wholesale market.

Meanwhile, numerous foreign merchants have started to understand that the Chinese wholesale market may assist them with making deals directly with Chinese wholesale suppliers.

Here are the top 50 China wholesale market online.

Best 50 China Wholesale Market List You Should Visit

Wholesale markets in Yiwu 

1.Yiwu International Trade City

Yiwu International Trade City is among the biggest small-commodity exporting foundations.

Also, it is the biggest Yiwu clothing wholesale market on the planet.

It presently has a business region of in excess of 4 million meters per square. Besides that, it has 70,000 stalls and in excess of 200,000 passenger traffic per day.

The items you will get in Yiwu Internation Trade City are toys, ornaments, jeans, clothes, 3D parts, footwear, electronics and home machines, and ports gears and accessories.

It has also been segmented into five divisions, for its all categories, you can discover any product you need here. It is never going to fall short of your expectations.

Address: Nearby Intersection of Chouzhou North Road and Chengxin Avenue, Yiwu, Zhejiang.

2.International Production Material Market

It is also one other huge Chinese wholesale market based in Yiwu. It covers about 1,774,000 meters per square, which is larger compared to Yiwu International Trade City.

This online wholesale market chiefly concentrates on equipment and machinery items. It is likewise a hub for lighting items and leather products.

Address: 1566 Xuefeng West Road, Yiwu, Zhejiang.

3.Yiwu Night Market

 Since an increasing number of people show their interest in buying from one of the best China wholesale suppliers. Yiwu Night Market is an ideal choice for them.

This market is also known as San Ting Lu or Bingwang night market.

There are over 700 shops, in which you can find every single commodity. For example, shoes, bags, sunglasses, clothes, bras, and so on.

The Yiwu Night Market will not let you down.

Address: Sang Ting Lu, just beside the Bingwang market.

Suggested reading:Yiwu Market Guide : Buy From Yiwu Wholesale Market

Wholesale markets in Shenzhen 

1.Huaqiang Bei Electronic World

This is one of the biggest Chinese wholesale suppliers for electronic items worldwide.

Also, it has the title of being the acquisition wholesale market for small and medium enterprises in the world.

There are about 50 electronic online wholesale markets in Huaqiang Bei, but about 70% of them are for mobile phones.

It is heard that you can also construct your own mobile phone by purchasing all important parts in Huaqiang Bei.

Address: 1015 Hua Qiang N Rd, Futian District, Shenzhen, Guangdong.

2.Shuibei International Jewellery Exchange Center

This is one of the biggest Chinese wholesale suppliers for trading jewelry.

This market deals with gems, metals, silver, precious stones, pearls, jadeite, and so on.

The gold jewelry manufacturing in Shenzhen constitutes at the rate of 60% of the markets in China.

Whereas, the platinum along with k-gold ornate jewelry manufacturing constitutes in the amount of 70%. Also, there are over 500 gold ornament makers.

So the yearly industrial production value surpasses 50 billion yuans.

Address: 2 Beili North Road, Luohu District, Shenzhen Shi, Guangdong.

Suggested reading:Shenzhen Electronic Market Guide  Import From China

Wholesale Market in Guangzhou

1.Guangzhou Metropolis Shoes City

 In addition to leather products, Guangzhou is likewise the hub of the China wholesale market for shoes. Guangzhou Metropolis Shoes City is near the area, in which the canton fair is organized, the airport, and also the train station.

As per the research, 90% of retail shoe-makers in the pearl river delta area have also been to the Guangzhou Metropolis Shoes City.

Address: 88 Jiefang South Road, Guangzhou.

2.Guangzhou Baima clothing market

Because of its topographic area, Baima is a popular online wholesale market for customers all around the world. It is not far from the Guangzhou Railway Station, and just 2 km away from the Canton Fair area.

It is the biggest China wholesale market for clothes with the greatest turnover rate in Guangzhou.

This China wholesale market for clothes essentially sells premium mature clothing for women.

Because of this, the prices are higher compared to similar types of clothes in other markets. The 5F, 1F, and 4F of the quality and style for women’s clothing is better.

Therefore, the cost is higher. Whilst the clothes of normal quality 2F and 3F are chiefly created by certain workshops at an affordable rate.

Address: 16 Zhannan Road, Yuexiu District Guangzhou.

3.Guangzhou Thirteen Hongs of Canton

This Chinese wholesale market Guangzhou business circle is the well-known China wholesale market for clothes. It is essentially constituted of New China construction, Wholesale City Guangyang, and so on.

There are nearly 20,000 stalls and it is strictly following the famous design trends. For example, European style, American style, and Korean style from leading shows.

In addition to it, over 95% of the clothing items in this Chinese wholesale market are from producers. This means affordable rates and wonderful quality.

Also, there will be around a 10% difference in the price of buying. Such as 1 to 5 pieces and 5 to 10 pieces of one style.

Address: No.1, Lane 13, Liwan District, Guangzhou.

4.Guangzhou Shahe Clothing Market 

Guangzhou Shahe Clothing Market is likewise a huge location comprising three essential buildings. Wan Jia, Jin Ma, and Fu Li. In Shahe, the prices are lowest amongst various clothing markets within Guangzhou.

Also, understand that the market remains closed at 14:00 in peak season and 12:00 in out-of-season.

Address: 1 Liang Chuan Road, Shahe, Tianhe District, Guangzhou.

5.Guangzhou Chaoyang stationery market

Guangzhou Chaoyang stationery market is the biggest, greatest level, and the most whole-supporting services market for stationery in Southern China.

This is furnished with a huge warehouse, hence, you won’t stress over the demand of the existing items.

In this Chinese wholesale market, you can amazingly discover a $10 worth of pen, costs just $3.

Address: 238 Huadi Avenue, Liwan District, Guangzhou.

Suggested reading:Guangzhou Wholesale Market Guide For Wholesale

Wholesale markets in Guangdong

1.GuihuaGang Leather Bags Market

As we sometimes say that the China wholesale suppliers are the best for leather goods in the world. But the best Chinese leather products can be found in Guangzhou.

Whereas, the best Guangzhou leather products are found in Sanyuanli. This huge online wholesale market is the biggest China direct wholesale market for leather goods at the highest level.

Most importantly, it is the biggest luggage wholesale market having the biggest sale volume in China.

This Chinese wholesale market accumulated over 5,000 brands of leather. Some of the premium and popular brands gathered by Guihua Gang are: Marino Orlandi, Valentino Juden, Dissona, Marshal, Valentino Rudy, Crocodile, Napoleonis Diem, and so on.

Address: 1107 Jiefang North Road, Sanyuanli, Guangzhou.

2.Wanling plaza

The Wanling Plaza is essentially a cheap China wholesale market for toys from -1 floor up to the 6th floor. Toys relating to boutique, remote controls, and education.

Apart from toys, you can even discover beautiful gifts in this online wholesale market.

The toy store is adorned in the same manner as a boutique. This makes finding products much easier and does not exhaust at all. It feels like you are visiting a fairyland when entering the Wanling Plaza.

Address: 39 Jiefang South Road, Yuexiu District, Guangzhou.

3.Shantou Chenghai Plastic City

Shantou Chenghai division is called “China Toys City” and assisted by the Chinese government as well.

Nowadays, Chenghai contains a sum of over 50,000 kinds of cars, Christmas art and craft, remote control toys, and many more. Also, there are approximately 100 unique products manufactured each month.

You can’t even imagine that the children’s toys sold here are calculated by weight. For the reason that various vendors are producers and the cost is pretty affordable.

However, the quality is no less, and you will find that yourself.

Address: 66 Zhongshan North Road, Chenghai District, Shantou, Guangdong.

4.Shiwan Shagang Ceramics Wholesale Market

The biggest and most significant ceramic manufacturing base of China, Foshan ceramics has been reviewing new products and technologies consistently.

Based on the introductory foreign high-level technologies and devices, Foshan ceramics has grown and improved steadily.

It has also been in a state advanced position for product development along with technological innovations. Its wear-reluctant finished brick innovation has reached the leading level of the world.

Address: Zhenzhong Rd, Chancheng District, Foshan, Guangdong.

Shiwan Shagang Ceramics Wholesale Market

Wholesale markets in Hangzhou

1.Hangzhou Chinese Silk City

Hangzhou silk city is among the best and popular silk processing and silk-producing China wholesale suppliers.

This is a vertical combination cluster incorporating mulberry horticulture and silk-raising, silk threading, spun silk, weaved silk, dyed silk, and sales to equipment production and assistance facilities.

This China direct wholesale market is truly a thorough and whole producing framework.

Above all, it ensures the quality and standard of silk items.

Address: 253 Xinhua Road, Xiacheng District, Hangzhou, Zhejiang

2.Hangzhou evergreen clothing Wholesale market 

This China products wholesale market is the biggest market. This comprises the Yifa cloth market, Zhidi International cloth market, New Hangpai cloth market, etc.

It is ranked second in the division of clothes professional market, having a turnover of about ten billion yuan per year.

This China wholesale market for clothes particularly manages wholesale businesses, which accounts for over 80%.

Also, the categories cover every type of clothing item. You can also find the kind of clothes you want in this Chinese wholesale market.

Address: 31-59 Hanghai Road, Jianggan District, Hangzhou, Zhejiang.

3.Huanbei Small Commodity Market

 Situated in the hub business division of Hangzhou, this is just a street far from the popular Chinese silk city. Also, it is next to the successful Yanan road.

High-end topographic areas and easy transportation systems are valuable to the success of this China wholesale market for clothes.

The market is largely occupied in clothes and daily-life products. The 1st-floor deals with clothes, including suits, sweaters, children’s clothes, t-shirts, etc.

On the other hand, the 2nd floor deals with products, such as umbrellas, socks, toys, shoes, etc.

Address: 287-291 Fengqi Road, Hangzhou City, Zhejiang.

4.Hangpai Boutique Costume Market

You will find various styles and booths in this China wholesale market for clothes.

The 2nd along with 3rd floors are the top suggested floors of the building. The standard of clothes in this market is closely equivalent to the high-end markets for clothes.

Therefore, you can buy cheap China wholesale clothing essentials similar to branded shops here.

Address: 78 Hanghai Road, Jianggan District, Hangzhou, Zhejiang.

5.Xinhangpai Leisure Fushicheng

This China wholesale online market is situated in the central hub of Evergreen Clothing Block. This market sells men’s and women’s wear along with bags on the 1st floor.

On the other hand, sells boutique items on the 2nd floor. You can also find some beautiful fashion styles in this China wholesale market for clothes from an international show.

Address: 96 Qingjiang Road, Shangcheng District, Hangzhou, Zhejiang.

Wholesale markets in Zhejiang

1.China Technology Hardware City

This is the biggest China wholesale market online shopping for hardware and the 3rd largest on the planet. The complete business location reaches one million meters per square.

The commodities are hardware, decorations hardware, everyday hardware, tool hardware, electric hardware, and building hardware.

With these, 19 other categories and over one lac kinds of equipment and hardware products are sold here.

It is symbolically stated that whether YongKang does not produce the hardware items for a single day, that would give rise to a global lack of over 100 products.

Address: Wang Chuan E Road, Yongkang, Jinhua, Zhejiang.

2.Shanghai Hardware City

 This is a big commercial market known as “China’s first hardware city.” The area has an easy transportation system and advanced peripheral production industry.

This is slowly becoming the biggest hardware industry exhibit center in Asia, information center, and acquisition center. It sets research, develops, produces, sells, and supports other services as well.

Address: 60, Lane 5000, Baoqian Road, Jiading District, Shanghai

3.Datang Stocking Industry Market

This market has turned into the greatest distribution hub for stockings machines in China. The yearly turnover is over 100 million yuan. This China wholesale online market is separated into 4 main categories.

That are socks, stockings machines, textile material, and physical distribution. Certain famous foreign brands, such as Dunhill, Saint Laurent, and Valentino, etc have their shops in this China direct wholesale market.

Address: Yongping Road, Zhuji, Shaoxing, Zhejiang.

4.Duqiao Zhejiang Glasses City

This cheap China wholesale market is among the 4 main glasses cities. There are various glasses factories that can essentially fulfill self-production along with self-marketing.

In addition to surrounding cities, they even import from China to other countries.

Besides the online wholesale market, you can even have eye services here. The price of cheap frames is $2 to $4 only.

Address: 283 Fuqian Street, Duqiao Town, Linhai, Taizhou.

5.Haining China Leather City

The Haining is called “China leather city.” It owns a licensed market with a complete building location of 1,000,000 meters per square.

The building has leather shoes, raw materials, and fur brands. Its yearly business volume is 10 billion yuan, which makes it a leader in China.

Address: 303 Haining Ave, Haining, Jiaxing, Zhejiang

Haining China Leather City

6.China Textile Town 

Presently, this sells wholesale items from China and is the biggest textile distribution hub with the most divisions on the planet. Also, it is the biggest known textile hub in Asia.

It has 778,000 meters per square area and deals with more than 30,000 types of material. It has a passenger volume of 100,000 and a turnover rate of 180 million yuan daily.

The yearly turnover lists the first in the state textile market. Each year, 1/4th of the textile on the globe is traded in this market.

Address: 497 Yunji Road, Shaoxing, Zhejiang.

Wholesale markets in Jiangsu 

1.China Danyang Glasses City

The 3 major Chinese wholesale suppliers are Danyang, Beijing, and Guangzhou Glass City. The production holds 55% of the world’s glass production.

But you can also get a full-speed train supported by Danyang.

Address: 1 Chezhan Rd, Danyang Shi, Zhenjiang, Jiangsu.

2.Eastern Silk Market China 

Among the China wholesale suppliers, this is a silk market, which is more popular than Hangzhou Silk City. This market has more than 300,000 meters per square area.

Presently, it has turned into an essential domestic clothes trading hub with a yearly turnover of more than 100 billion yuan.

Address: W Ring Rd, Wujiang Qu, Suzhou Shi, Jiangsu Sheng, China.

3.Gaoyou Down Feather Economic Development Zone

Jiangsu holds 70% of the down jacket manufacturing of the world. Out of that 70% of Gaoyou does that for Jiangsu.

This market is the biggest down clothing manufacturing base having an unlimited down processing area. So you can also buy in bulk from China at the lowest possible rates.

Address: 30 Lingbo Road, Gaoyou, Yangzhou, Jiangsu.

4.Huqiu Bridal City

This is the primary marriage technical chain system in China. The wedding dress when you import from China will only cost you 800-4000 yuan. However, you can get that in 50 to 60% discount as well.

Address: 999 Hufu Road, Gusu District, Suzhou.

Wedding Dress Wholesale Marke

Wholesale markets in Hebei

Baoding Baigou Bags & Cases Trading Market

The biggest professional suitcase and bags are importing from China wholesale with Baoding Baigou Bags and Cases Trading Market.

The items are sold throughout the nation along with Australia, Russia, France, and 100 more countries.

Address: 236 Fuqiang Road, Gaobeidian, Baoding, Hebei.

Wholesale markets in Jiangxi 

Jingdezhen Ceramics Market

China ceramics is situated on the west side of Jingdezhen called the biggest ceramic China products wholesale market. You can find numerous grades including daily ceramics and tableware in Jinchangli hub.

But the Guomao ceramics is the most famous and affordable. Most suppliers just distribute their products on the floor for purchasers to select.

Address: Jingde Town, Jiangxi.

Jingdezhen Ceramics Market

Wholesale markets in Liaoning

Wuai Small Commodity wholesale market 

This China direct wholesale market is the biggest distribution hub in the north.

Also, the 2nd biggest small product wholesale market near Yiwu China wholesale market. It has over 1.2 million meters per square area.

Address: 65 Renao Road, Shenhe District, Shenyang, Liaoning.

Wholesale markets in Shandong

1.Linyi Yongxin International Toy Profession Wholesale City

This is the biggest China wholesale online market for toys. Its yearly trade capacity is 2nd just to Yiwu in Zhejiang state.

The central business range of the market is toys including arts, electric, plush, inflatable, and crafts.

Address: Langyawang Rd, Lanshan, Linyi, Shandong.

2.Linyi Car & Motorcycle Fittings Town

This is the biggest motor parts selling trade hub in East China. Auto parts, motor parts, car parts, tires, agricultural parts, all these items you can buy from China.

Address: Gongye Ave, Lanshan, Linyi, Shandong.

Wholesale markets in Hubei

1.Hankoubei wholesale market

Hankoubei is one of the China wholesale suppliers. It is positioned as the fourth generation containing ten specific wholesale markets like commodities, footwear, hardware, clothing, household, and leather products.

Address: Panlong Economic-Technical Development Zone, Hankoubei, Hubei.

2.Wuhan Hanzheng street market

Hanzheng Street is a traditional street. It’s an occupied market in Hankou. The market has many commodities to sell to foreign customers as well.

This market has a beautiful record in Wuhan’s history called business survival in the initial development era of the city.

Address: Qiaokou District, Wuhan 436060, China

Wuhan Hanzheng street market

Buy from China Wholesale Market Online

1.Why Not Buying Wholesale Online

With regards to the advantages of China wholesale market online shopping compared to offline markets. The benefits of buying from China wholesale market online are:

  1. Buy in bulk from China lets you save your money. Whereas, offline shopping lets you buy in small quantities and you have to ship them on your own.
  2. Online shopping saves time and energy compared to offline shopping. You can buy everything from a single site. On the other hand, shopping physically exhausts you and consumes your time as well.
  3. You can get your fresh and defect-free products directly from the producers.
  4. Online wholesale replenishes the stock and keeps them full always.
  5. You can get in touch with the wholesaler through the internet when facing any problems. Even though you will have to go again to the shop from where you bought the things and claim your right.
  6. Regardless of the corner on the globe, you can buy anything and get it shipped directly at your home. On the contrary, offline shopping does not give you a assortment of choices to browse and buy.


 It goes without saying, Alibaba is a famous eCommerce website of China. It is among the biggest business-to-business websites. Purchasing from Alibaba, you can buy from unlimited producers’ stores.


  • Headoffice: Hangzhou, China.
  • Composed of Chinese small businesses
  • Each and every product is available
  • It contains greater MOQs compared to other platforms.

Suggested reading:How to Buying From Alibaba : Ultimate Guide

How to Buying From Alibaba Safety Ultimate Guide


Because they exclude the third-party links and ship directing from the manufacturer to customers worldwide. Their products contain a price benefit since they are lower compared to anywhere else in the world.

When you buy made-in-china products, you buy from the inventory that is stored by the collaborated producers.


  • Headoffice: Shenzhen, China
  • The back-end is integrated with various platforms.
  • More than 5000 producers and 500,000 SKUs.
  • It contains a discount point policy to compensate for payment.
  • Works with the made-in-china team only and handles processes effectively.

Suggested reading:China Sourcing Alternatives :Made in China VS Alibaba

Made in China VS Alibaba

3 Steps to Find China Wholesale Suppliers

Here is a thorough guide on how to import from China from easy and reliable suppliers.

Step1: Find and research your supplier

  • Buying from Chinese Wholesale Sites

Wholesale sites provide lower MOQs compared to factories and do not accept small orders. Buying wholesale online lets you buy from anywhere in the world and anytime with no restrictions.

Also, it saves your time, energy, and costs as well. However, there is one downside that you can’t check the quality of the product until you receive it.

  • Visit Trade Shows and Factories

With factories and trade shows, you might get a cost-effective price.

Additionally, it is a wonderful manner to find new products in the market.

However, you will have to be in China physically to attend trade shows.

  • Find Wholesale Companies form Directory Websites

With wholesale companies, you have a great choice of products at affordable and low rates. Nonetheless, you have to get in touch with producers yourself.

And finally, they may contain higher MOQs for orders.

Step2: Record price, location, other services 

A decent China wholesale market online requires you to choose many times, though you must cooperate with them if that’s great for you.

But, before determining a China wholesale market online, we must research it. To understand the record price, services, and locations to select the finest one to purchase from China.

Though the suppliers are from China, you require to know about them completely to make the right purchase.

Step3: Wholesale minimum order quantity (MOQ)

Wholesaling MOQ is useful to diminish risks in businesses.

Firstly, set up a MOQ to manage the inventory. Most producers let you buy 500-1000 products simultaneously at an affordable rate but you have to check how much you need.

Secondly, to reduce the risk, order a small quantity first to see the quality of the products. Small orders will not cost you a lot but you will come to know the real shipment time, quality, service, and other details of the manufacturer.

Suggested reading:How To Find Reliable Chinese Suppliers


4 Tips on Buying Wholesale from China Suppliers

1.Watch out for scammers 

You have to look out the “mediators” joint on the web. These individuals purchase cheap products from the makers and afterward offer it to other people at a more significant cost.

In this way, you have to give more consideration to the shops on sites like Alibaba or DHgate. The items are not owned by them yet owned by the merchants enrolled on their sites.

In spite of the fact that there are a few scams while wholesaling on the web, they are as yet the best decision to purchase from China wholesale market. Numerous makers are trustful and dependable.

After you pose a couple of inquiries, it’s anything but difficult to know the real scammers.

2.Don’t pay via money transfers

Oney transfer isn’t appropriate for little collections. The most significant is purchasers have to pay initially which is certifiably not a decent decision. You can select Paypal first.

It is presently the world’s biggest online payment option. Which is protected and helpful and is a perfect solution for transborder exchanges.

3.Insist on getting a tracking number

The tracking number is an absolute necessity for a web-based business. On the off chance that the China whole market sellers can not track the items, the hazard expands.

4.Always confirm the exact products before making payment

 In spite of the fact that you are constantly stressed over when purchasing on the web, you have some ways to maintain a strategic distance from losses.

For whatever length of time that you pay until you affirm the specific items, you won’t miss on anything.

Suggested reading:How To Choose Suppliers When Buying In Bulk From China?

How To Choose Suppliers When Buying In Bulk From China

How to get your best wholesale price from Suppliers

The exegesis of price determination by the business inclined people is usually a problematic one which affects the profits and the consumer-seller relationship.

This is because price is a very important driver and determinant in every capital market. It is the will-force that boosts the confidence of the buyer and the seller for profit actualization and creates a room for more production and more consumption.

For every businessman, woman or production owner, the major interest and motive is profit maximization.

In order to achieve this, there must be a technical way of setting out standard in maintaining the prices of goods both in wholesale and retail level for the consumer to be satisfied and equally, for the harnessing of the profits by the goods owner.

However, there are always discrepancies between the buyer and the seller as regard to the constant change in price.

This is as a result of so many factors in the side of production that constantly affects the prices of the production, which the owner of the production is running away from unnecessary deficit.

In this piece of work, we will explain vividly how wholesale prices can be determined, the factors militating against it should be curbed, and the easy way of setting up a standard price determinant in the cost of products both in retail and wholesale price level.

The remuneration of every production which envisages in a wholesale price is being determined by the retail price which is divided by half (preferably not less than 25%) to enable the achievement of the pricing plans in accordance with the consumer demands.

The pricing methods

The pricing method you select provides direction on how to set your product price. The way you set prices in your business will change over time, for many reasons.

As you learn more and more about your customers and competition, there is every tendency to change your pricing method and formulas.

You can equally use changes in the industry, commerce or the development stage of your product as an indicator that it’s time to review your pricing strategy.

The pricing methods

There are numerous methods or factors which can be used to price your product, but we are going to focus on the basic ones. These methods include:

Cost based pricing: the basic features of these pricing include a profit percentage with product cost. You add a percentage to an unknown product cost blend of total profit and product cost.

Cost based pricing Each of the three cost based pricing methods described begin with a product cost subtotal. To calculate product cost you need to include the costs of production, promotion and distribution.

Add the profit level you want from the business to the product cost subtotal to determine your product price. The amount of profit you add to the product cost subtotal can be set according to three different methods.

All types of cost based pricing will be more accurate if you use a complete product cost subtotal. The key to accuracy is to ensure all cash and non-cash costs are included in the product cost subtotal.

You need to set a value for your management expertise and labor. Using your land or capital equipment also must be valued along with depreciation on your machinery and buildings.

These values are included in the product cost subtotal. In a nutshell, this method requires that; after calculating the actual cost of your product or service you add the desired amount of profit to reach the selling price.

Competition based pricing price: This is the same as the competition set price which is used to increase customer base and seek larger market share through price.

In this Competitive pricing, there are times when the market establishes the price for your product or service. At times like this you are best to follow along with this price. It is important under this pricing structure to track what your competitors are charging, and find out how price aware your customers are.

The big advantage of competition based pricing is that you are focused on your industry and therefore your competition. Its often used by u-pick businesses and at farmers markets.

An industry focus looks closely at the types of existing and emerging competition. Once you know what your competitors are doing, you can better decide how you will manage your business.

Understanding your competition will take some research. You need to understand what you are selling, the types of companies you compete with, the amount and types of substitutes and how companies operate in your industry.

Mark-up pricing: This method generally involves adding a mark- up to the ‘into store’ costs of products. It is not usual for this to result in a recommended retail price determined by the market.

Different products can have different mark ups depending on supply and demand or market position. If you intend to sell your product through a retail outlet you will want to check out what their mark up percentage is, and if they sell other similar products what these retail at.

There is no point adding a profit margin on for yourself which will price your product significantly higher than that of competitors and therefore out of the market.

Customer based pricing: use price to support product image, set price to increase product sales, design a price range to attract many consumer groups and equally set price to increase volume sales price, a bundle of products to reduce inventory or to excite customers.

Most business owners want to know at what price do my customers think my product offers good value?

Knowing what your customer wants ensures you take a market focus with your business. You need to find out how your customer feels about various product prices and what they would do if the price changed.

Customers change their buying habits according to product price. As a seller you need to find out how your target customers view your product.

You also need to find out customer attitudes towards various prices or a price change. And finally,

Demand pricing: Prices using this method are determined by a combination of sales volume (i.e. units or a dollar amount of what you actually sell) and desired profit (i.e. profit left after subtracting the cost of the goods and doing business).

You need the ability to calculate in advance the price that generates the optimum ratio of profit to volume.

However, as you take a critical analysis of each pricing method, always try to have a re-think about your business, industry and customer.

On this note, before you select any pricing method, be sure you understand the range of options and conditions available and their disadvantages and advantages.

On the other hand, you may want to blend several pricing methods to suit your business and the type of product(s) you sell out to the targeted society.

Determining of wholesale price

Before you price your product or service you need to consider how much the customer is prepared to pay.

This will depend on the type of product or service and who you are targeting – example, a luxury product versus a basic good. If you set your price too low you risk missing out on profit – but if you set it too high then you could end up with excess stock.

For this reason it is important to consider the demand for your product. If demand is high you can probably charge a higher price and vice versa. You also need to consider what your competitors are charging.

A lower price may cheapen your product or service as well as reduce profits. Sometimes it is better to charge the same or a fraction more and add extra value through the service you can provide or some other differentiating factor that makes you stand out from your competitors.

Most of the times, Pricing procedures are strictly based on the principle that identical items must be priced by respondents on each occasion (i.e. matched basket approach).

If discontinuities occur, such as an item becoming unavailable, respondents are asked to price a suitable replacement product.

The relevant price is excluded from the index calculations until two consecutive monthly quotations are obtained for the substitute.

Where replacement products are excluded from the month’s calculations the price trend for all other products in that product group is taken as the price trend for the product excluded.

Indirectly, by doing this, a valuation is put on any quality change. This is known as an indirect or implicit method of quality adjustment.

Determining of wholesale price

Calculating a wholesale price

In other to have a complete calculation, firstly, you have to inculcate the habit of calculating your costs in a clear and systematic manner.

To calculate your full cost price, there are four cost components you need to consider:

1. Materials / variable costs.  These vary depending on the number of units of your product produced. If you produce goods, or use any product in providing your service, you need to work out the variable and material costs.

2. Labour costs. This could be the income a working proprietor/sole trader requires, and is worked out at an hourly rate.

3. Overhead / fixed costs. These do not vary with production costs – example, rent, insurance, etc. They should include your working from home costs.

4. Profit / mark up. This percentage will be determined by the market. For example, it is not uncommon for a retailer to add 50%-100% mark up, depending on the product, although some products are as low as single digit percentages.

Furthermore, there are simple applications used in wholesale price calculations which aid the producer in a clear price determination.

The most important and common method is the usage of the absorption pricing method in calculating the Recommended Retail Pricing, simply referred to as RRP.

The five stages of calculating the wholesale price through the absorption pricing have been made so by the Tradegecko Company.

This company has a wholesale price calculator that can automatically initiate most of the process, and eventually saving you a whole lot of calculating stress in especially in a large business organization.

Calculating a wholesale price

Helpful Guidelines for successful wholesale pricing

Good product prices are important to any successful business.

Pricing takes a concrete calculation, outstanding creativity, absolute time, good research, good record-keeping, objective mindedness and flexibility.

You need to balance the costs of producing a product with competition and the perceptions of your target customer to select the right product price.

For this to be achieved, we are advised to follow these tips to ensure greater pricing success. Be creative in an outstanding manner!

Think of new ways to sell more to existing customers or to attract new customer groups. Give a listening ear to your customers! Make a point of noting customer comments in a journal or file.

Review them periodically to glean new ideas. Do your homework and researches! Keep good notes of how you arrived at a price so you can make similar assumptions in the future. Boost your records!

Good recordkeeping will help you to set a price and to track the performance of your pricing. Cover the basics! The three basics of pricing involve product price, competition and customers.

Helpful Guidelines for successful wholesale pricing

Blend pricing methods to ensure the three basics are in balance. Be flexible and always objective. Constantly review both internal and external factors and calculate how a price change would affect the new situation.

The pertinent theme about this write-up is to ascertain the reasons behind the change in prices of commodities and how it is firmly decided.

There are real determinant factors in which these prices come to place. The main strategy/method is the absorption pricing which shows the effect of the prices on every piece of the commodity.

This must be done in such a way that the consumers or your customers must be satisfied and ready to accept any future changes in the price.

This can be achieved through constant information on the premise of honesty and transparency, as well as inventory evaluation to know when the actual price will be initiated.


China is the globe’s greatest commercial center for each item category.

From hardware to toys, 3D things to lights, beauty care products to clothing items, shoes to gems, there isn’t even one thing that isn’t accessible in the various area of the China wholesale market.

Street stores and markets are themselves another world in the nation. With the decent variety and assortment, you get a ton of choices to browse.

However, with regards to the advantages like cash and efficiency, web-based wholesaling is granted more inclination.

Presently it is up to you how you decide to take a plunge in these business sectors of colors. There is a huge number of China wholesale market with millions of products to choose from.

Choose the one market that fits your requirements accordingly.

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